Octopus CRM vs SmarterQueue
Octopus CRM
- Platform: LinkedIn only
- Best For: B2B sales, recruiting, and lead generation
- Strength: Automated outreach and lightweight CRM
- Users: 200,000+ users
Starting at $6.99/month
SmarterQueue
- Platform: 9+ platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)
- Best For: Multi-platform scheduling and evergreen content
- Strength: AI-assisted recycling and analytics
- Users: 13,000+ brands
Starting at €23.99/month
Table of Contents
At a Glance
Platform Support
| Feature | Octopus CRM | SmarterQueue |
|---|---|---|
| ✓ Deep automation for connections, messaging, visits, endorsements | ✓ Scheduling and posting support, but no automation like connections | |
| Facebook & Instagram | ✗ LinkedIn-only | ✓ Full scheduling, optimal timing, and content categories |
| TikTok, YouTube, Pinterest | ✗ Not supported | ✓ Multi-platform scheduling including video and visual networks |
| X (Twitter) & Threads | ✗ Not supported | ✓ Support with tweet limits and platform-specific optimization |
| Google Business Profile | ✗ Not supported | ✓ Integrated scheduling for local business posts |
Automation & Outreach
| Feature | Octopus CRM | SmarterQueue |
|---|---|---|
| Automated connection requests | ✓ Personalized LinkedIn requests with multi-step funnels | ✗ No outreach automation |
| Bulk messaging | ✓ To first-degree connections with activity controls | ✗ No messaging automation |
| Profile visits & endorsements | ✓ Automated for visibility and engagement | ✗ Not available |
| Evergreen content recycling | ✗ No content recycling | ✓ Automatic recycling of high-performing posts |
| Power scheduling at optimal times | ✗ Manual activity limits | ✓ AI-driven best-time posting per platform |
Content Creation & Management
| Feature | Octopus CRM | SmarterQueue |
|---|---|---|
| AI caption writer | ✗ No AI content generation | ✓ Platform-specific captions with AI assistant |
| Content categories & libraries | ✗ No content organization | ✓ Themed categories for balanced posting mixes |
| Content curation from RSS/Feeds | ✗ CSV import/export for profiles only | ✓ Auto-import from RSS, social, and saved searches |
| Multi-step outreach funnels | ✓ For LinkedIn lead generation sequences | ✗ No funnel builder |
| Visual calendar | ✗ CRM dashboard only | ✓ Drag-and-drop planning view |
CRM & Lead Management
| Feature | Octopus CRM | SmarterQueue |
|---|---|---|
| Personal CRM dashboard | ✓ Store and manage prospects with stats | ✗ No CRM features |
| Profile data import/export | ✓ CSV for LinkedIn profiles | ✗ CSV for content only |
| Integrations (Zapier, HubSpot) | ✓ Sync leads to external CRMs | ✗ No major CRM integrations mentioned |
| Social inbox for engagement | ✗ LinkedIn activity monitoring only | ✓ Unified inbox across platforms |
| Social monitoring & saved searches | ✗ LinkedIn analytics only | ✓ Keyword and brand tracking |
Analytics & Reporting
| Feature | Octopus CRM | SmarterQueue |
|---|---|---|
| LinkedIn-specific analytics | ✓ Profile views, SSI, search appearances | ✓ Post-level engagement and social history |
| Multi-platform analytics | ✗ LinkedIn-only | ✓ Cross-platform insights and UTM tracking |
| Exportable reports (CSV/PDF) | ✓ Profile data exports | ✓ Full reports with any-period analysis |
| Google Analytics integration | ✗ No traffic tracking | ✓ UTM tracking for ROI measurement |
Collaboration & Safety
| Feature | Octopus CRM | SmarterQueue |
|---|---|---|
| Team/multi-account support | ✓ Agency plan for 20+ accounts, but per-license tying | ✓ Unlimited workspaces, up to 30 users in custom |
| Activity controls & safety | ✓ Human-like delays to avoid LinkedIn bans | ✓ Post limits and error handling for reliability |
| Chrome extension | ✓ Required for LinkedIn automation | ✗ No extension mentioned |
Pricing Comparison
Octopus CRM offers affordable LinkedIn-focused plans starting at $6.99/month (annual), ideal for solo outreach, while SmarterQueue's multi-platform plans begin at €23.99/month, providing better value for teams needing broad scheduling and AI features.
Octopus CRM
Starter (Annual)
$6.99/month
Solo users starting LinkedIn outreach
- Personal CRM with stats
- Automated LinkedIn connection requests
- Bulk messaging to first-degree connections
- Auto profile viewing
- Auto skill endorsements
- Campaign creation and basic funnels
- Data export and import via CSV
Pro (Annual)
$9.99/month
Growing teams needing enhanced limits
- All Starter features
- Enhanced automation limits
- Support for connecting with premium LinkedIn users only
- More advanced campaign options for messaging and visiting
Advanced (Annual)
$14.99/month
Users wanting advanced funnels
- All Pro features
- More advanced funnel building capabilities
- Priority access to new automation features
Unlimited (Annual)
$24.99/month
High-volume B2B outreach
- All Advanced features
- Unlimited access to all automation tools
- Activity Control for extra safety on LinkedIn
- Full compatibility with LinkedIn Premium, Sales Navigator, and Recruiter
- Maximum campaign and funnel flexibility
Agency Custom Plan
Custom
Agencies with 20+ accounts
- Volume-based licensing for 20+ LinkedIn accounts
- Potential discounts for large teams
- Centralized support and onboarding assistance
SmarterQueue
Solo
€23.99/month
Individual creators managing few profiles
- 4 social profiles
- 1 user
- Unlimited workspaces
- 10 posts per profile per day
- 10 content categories
- 500 queued posts
- 2 RSS auto-importers
- Basic importer features, including RSS blog import and social media import
- Basic analytics with reports for the last month
- Support for major social platforms including Facebook, Instagram, TikTok, LinkedIn, Pinterest, Google Business, YouTube, X (Twitter), and Threads
Business
€40.99/month
Small teams with moderate volume
- 10 social profiles
- 1 user
- Unlimited workspaces
- 20 posts per profile per day
- 20 content categories
- 1,000 queued posts
- 5 RSS auto-importers
- Intermediate importer features including RSS import, social import, saved searches, bulk import, CSV import, and Feedly bookmarks
- Intermediate analytics with extended reporting and export options
- Evergreen Recycling and advanced Content Categories
Agency
€80.99/month
Agencies handling multiple clients
- 25 social profiles
- 1 user
- Unlimited workspaces
- 40 posts per profile per day
- 50 content categories
- 2,500 queued posts
- 25 RSS auto-importers
- Advanced importer features including RSS import, social import, extensive saved searches, bulk import, CSV import, and Feedly bookmarks
- Advanced analytics with full social history analysis, any-period reports, and exportable CSV/PDF
- Evergreen Recycling and high-volume Content Categories
Custom
Starting at €4.79/month add-on
Large teams or high-volume needs
- Add-on based customization layered on top of Solo, Business, or Agency plans
- Configurable users from 1 to 30
- Configurable social profiles from 4 up to 250
- Configurable posts per profile per day from 5 up to unlimited
- Configurable content categories from 6 up to unlimited
- Configurable queued posts from 100 up to unlimited
- Configurable RSS auto-importers from 1 up to 50
- Configurable tweets per week from 5 up to 350
- Configurable AI text word limits from 5,000 up to 1,000,000 words
- Access to advanced importer and analytics options depending on chosen levels
Feature Deep Dive
LinkedIn Automation & Outreach
Octopus CRM
Strengths
- Automated personalized connection requests and follow-ups
- Bulk messaging to connections with multi-step funnels
- Auto profile visits and skill endorsements for visibility
- Activity Control with human-like delays to mimic natural behavior
- Compatibility with all LinkedIn account types (Free to Recruiter)
Workflow
Import prospects via CSV → Build funnel sequences → Automate connections/messaging/visits → Monitor analytics and CRM dashboard → Sync to HubSpot/Zapier
SmarterQueue
Strengths
- Basic LinkedIn scheduling and posting
- AI caption generation for LinkedIn posts
- Evergreen recycling for consistent LinkedIn presence
Limitations
- No connection requests, messaging, or endorsement automation
- Focuses on content posting, not outreach
- No CRM or lead funnel features
Octopus CRM dominates LinkedIn automation with outreach tools tailored for B2B sales and recruiting, making it ideal for lead generation. SmarterQueue offers solid LinkedIn scheduling but lacks automation depth, better suiting content-focused users. Choose Octopus for proactive outreach; SmarterQueue for passive posting.
Scheduling & Content Automation
Octopus CRM
Strengths
- Campaign-based automation for LinkedIn actions
- Funnel builder for sequenced outreach
Limitations
- No content scheduling or recycling
- Chrome extension required, prone to LinkedIn UI changes
- Manual management of activity limits to avoid restrictions
SmarterQueue
Strengths
- Power Scheduling at optimal times per platform and audience
- Evergreen Recycling to repost high-performers automatically
- Content Categories for balanced, themed posting queues
- Visual Calendar with drag-and-drop planning
- Bulk import and RSS curation for hands-off content flow
Limitations
- Tweet and AI limits in lower tiers
- Interface complexity for basic users
SmarterQueue far outperforms in multi-platform scheduling with evergreen automation and AI optimization, perfect for consistent presence. Octopus CRM's automation is outreach-specific to LinkedIn, without content tools. For broad automation, SmarterQueue wins; for LinkedIn leads, Octopus.
CRM & Lead Generation
Octopus CRM
Strengths
- Lightweight CRM dashboard for prospect storage and management
- Automated lead funnels turning connections into conversations
- CSV import/export of LinkedIn profiles
- Integrations with Zapier and HubSpot for data sync
- Analytics tracking profile views, SSI, and engagement
Workflow
Search/import leads → Automate initial outreach → Nurture via messaging funnels → Track in CRM → Export to full CRM
SmarterQueue
Strengths
- Social Inbox for monitoring engagements across platforms
- Saved searches for brand/keyword tracking
- Post-level analytics to identify high-engagement content
Limitations
- No dedicated CRM or lead storage
- No outreach or funnel automation
- Focus on reactive engagement, not proactive lead gen
Octopus CRM provides robust LinkedIn-specific CRM and lead gen tools, essential for B2B sales. SmarterQueue offers engagement monitoring but no lead management. Octopus is superior for converting LinkedIn to pipeline; SmarterQueue for general social listening.
Analytics & Reporting
Octopus CRM
Strengths
- LinkedIn metrics: profile views, search appearances, Social Selling Index
- Campaign performance tracking for outreach effectiveness
- CSV exports for custom analysis
Limitations
- LinkedIn-only, no cross-platform views
- No advanced UTM or ROI tracking
SmarterQueue
Strengths
- Post-level engagement, top content, and full social history
- Multi-platform analytics with any-period reports
- Google Analytics UTM tracking and CSV/PDF exports
- Social monitoring for trends and keywords
Limitations
- Less depth in LinkedIn-specific metrics like SSI
SmarterQueue delivers comprehensive multi-platform analytics with exportable reports and UTM integration, great for ROI proof. Octopus CRM focuses on LinkedIn outreach metrics. For broad reporting, choose SmarterQueue; for LinkedIn lead insights, Octopus.
Use Case Comparison
B2B Sales Team Running LinkedIn Campaigns
Octopus CRM 🏆
Excellent
Automated connections, messaging, and funnels directly support outbound sales outreach, with CRM to manage pipeline.
Best Plan: Unlimited (Annual) $24.99/month
Score: 10/10
SmarterQueue
Poor
Limited to LinkedIn posting; no automation for sales outreach or lead funnels.
Best Plan: Not suitable
Score: 2/10
Recruiter Sourcing Candidates on LinkedIn
Octopus CRM 🏆
Excellent
Profile visits, endorsements, and messaging funnels help engage candidates efficiently.
Best Plan: Pro (Annual) $9.99/month
Score: 9/10
SmarterQueue
Fair
Can schedule recruiter posts but lacks candidate outreach tools.
Best Plan: Solo €23.99/month
Score: 4/10
Marketing Agency Managing Multiple Clients
Octopus CRM
Good
Agency plan supports multi-accounts, but LinkedIn-only limits versatility.
Best Plan: Agency Custom
Score: 6/10
SmarterQueue 🏆
Excellent
Unlimited workspaces, multi-platform support, and advanced analytics ideal for client management.
Best Plan: Agency €80.99/month
Score: 10/10
Solo Founder Relying on LinkedIn for Leads
Octopus CRM 🏆
Excellent
Affordable, lightweight CRM and automation for personal outreach without heavy setup.
Best Plan: Starter (Annual) $6.99/month
Score: 9/10
SmarterQueue
Fair
Good for LinkedIn content but no lead gen focus.
Best Plan: Solo €23.99/month
Score: 5/10
Small Business Maintaining Multi-Platform Presence
Octopus CRM
Poor
LinkedIn-only; no support for other channels.
Best Plan: Not suitable
Score: 1/10
SmarterQueue 🏆
Excellent
Evergreen recycling and scheduling across 9+ platforms keep presence consistent affordably.
Best Plan: Business €40.99/month
Score: 9/10
Content Creator Using Evergreen Recycling
Octopus CRM
Poor
No content tools; focused on outreach.
Best Plan: Not suitable
Score: 2/10
SmarterQueue 🏆
Excellent
AI captions, categories, and recycling maximize content lifespan across platforms.
Best Plan: Solo €23.99/month
Score: 10/10
Agency Specializing in LinkedIn Outreach
Octopus CRM 🏆
Excellent
Custom agency plan for multi-accounts, with funnels for client campaigns.
Best Plan: Agency Custom
Score: 9/10
SmarterQueue
Good
Workspaces for clients, but no LinkedIn automation.
Best Plan: Agency €80.99/month
Score: 6/10
Blogger Driving Traffic via Social Media
Octopus CRM
Fair
Limited to LinkedIn; useful for B2B bloggers but not broad.
Best Plan: Starter $6.99/month
Score: 4/10
SmarterQueue 🏆
Excellent
RSS imports, evergreen posts, and multi-platform scheduling boost visibility.
Best Plan: Business €40.99/month
Score: 9/10
Consultant Needing Consistent Posting
Octopus CRM
Good
Automates LinkedIn engagement but no content scheduling.
Best Plan: Pro $9.99/month
Score: 6/10
SmarterQueue 🏆
Excellent
AI content and recycling ensure steady presence without daily effort.
Best Plan: Solo €23.99/month
Score: 9/10
B2B Sales Consultant
Octopus CRM 🏆
Excellent
Tailored for prospecting, funnels, and CRM integration.
Best Plan: Advanced $14.99/month
Score: 10/10
SmarterQueue
Fair
Supports posting but not sales outreach.
Best Plan: Business €40.99/month
Score: 4/10
Team Managing Social Media for ROI
Octopus CRM
Poor
No team collaboration or multi-platform analytics.
Best Plan: Not suitable
Score: 3/10
SmarterQueue 🏆
Excellent
Analytics, inbox, and custom plans for team reporting and engagement.
Best Plan: Custom
Score: 9/10
Budget-Conscious Starter User
Octopus CRM 🏆
Excellent
Very low entry price for LinkedIn focus.
Best Plan: Starter $6.99/month
Score: 8/10
SmarterQueue
Good
Higher start but more features; better for multi-platform.
Best Plan: Solo €23.99/month
Score: 6/10
Pros and Cons
Octopus CRM
Pros
- Powerful LinkedIn automation for connections, messaging, visits, and endorsements
- Multi-step funnel builder for structured B2B outreach
- Works with all LinkedIn account types including Sales Navigator
- Activity Control and delays enhance safety against restrictions
- Integrations with Zapier and HubSpot for CRM syncing
- Affordable starting at $6.99/month annual
- Lightweight CRM for prospect management without complexity
Cons
- Relies on Chrome extension, vulnerable to LinkedIn UI changes
- Requires careful activity management to avoid bans
- No AI for content generation or multi-platform support
- Interface complex for non-technical users
- Single account per license raises costs for teams
- Limited to outreach; no scheduling or recycling features
SmarterQueue
Pros
- Strong evergreen recycling and category-based scheduling for consistency
- AI Caption Writer for quick, platform-specific content
- Robust multi-platform analytics with UTM and exports
- Flexible pricing with custom add-ons for scaling
- Supports 9+ platforms including emerging ones like Threads
- Social Inbox and monitoring for engagement management
- Unlimited workspaces suit agencies and teams
Cons
- Interface and setup complex for basic scheduling needs
- Higher starting price (€23.99/month) than LinkedIn specialists
- No LinkedIn outreach automation like connections or messaging
- AI and post limits require monitoring in lower tiers
- Some features like Universal Profiles not fully available yet
- Less specialized for B2B lead generation
Final Verdict
Octopus CRM and SmarterQueue target distinct social media challenges: Octopus excels in LinkedIn-specific automation and lead generation for B2B professionals, while SmarterQueue provides versatile multi-platform scheduling, AI content tools, and evergreen management for broader teams. Octopus suits targeted outreach; SmarterQueue fits consistent, automated presence across channels.
Opt for Octopus CRM if LinkedIn is your core channel for sales or recruiting—its automation turns the platform into a lead machine affordably. Choose SmarterQueue for multi-platform efficiency, where AI and recycling maintain engagement without daily input. For hybrid needs, combine them: Octopus for LinkedIn leads, SmarterQueue for content across channels.
Overall Scores
Octopus CRM
LinkedIn Focus: 10/10
Lead Generation: 9/10
Content Creation: 2/10
Multi-Platform: 1/10
Agency Features: 6/10
Value: 9/10
SmarterQueue
LinkedIn Focus: 5/10
Lead Generation: 2/10
Content Creation: 9/10
Multi-Platform: 10/10
Agency Features: 9/10
Value: 7/10
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