Octopus CRM vs Loomly
Octopus CRM
- Platform: LinkedIn only
- Best For: B2B lead generation and sales outreach
- Strength: Automated connection and messaging funnels
- Users: 201,350 users
Starting at $6.99/month
Loomly
- Platform: 9+ platforms (Facebook, Instagram, LinkedIn, etc.)
- Best For: Team-based social media management
- Strength: Visual calendars and approval workflows
- Users: Not specified
Starting at $32/month
Table of Contents
At a Glance
Platform Support
| Feature | Octopus CRM | Loomly |
|---|---|---|
| ✓ Deep automation for connections, messaging, and visits | ✓ Scheduling and posting support | |
| Facebook & Instagram | ✗ Not supported | ✓ Full multi-channel support with optimizations |
| TikTok, YouTube, Pinterest | ✗ LinkedIn-focused only | ✓ Broad support including emerging platforms like Threads |
| Google Business Profile, Twitter/X | ✗ Not supported | ✓ Comprehensive multi-platform coverage |
Automation & Outreach
| Feature | Octopus CRM | Loomly |
|---|---|---|
| Automated connection requests | ✓ Personalized requests with multi-step funnels | ✗ No outreach automation |
| Bulk messaging and endorsements | ✓ To first-degree connections with human-like delays | ✗ Not available |
| Profile visits and skill endorsements | ✓ Automated for visibility boost | ✗ Not supported |
| Post scheduling and auto-posting | ✗ Limited to LinkedIn actions, no content posting | ✓ Visual calendar with multi-channel scheduling |
CRM & Lead Management
| Feature | Octopus CRM | Loomly |
|---|---|---|
| Personal CRM dashboard | ✓ Store and manage prospects with CSV import/export | ✗ No built-in CRM |
| Lead generation funnels | ✓ Multi-step sequences for B2B outreach | ✗ Focus on content, not leads |
| Activity control and safety limits | ✓ Monitors to avoid LinkedIn restrictions | ✗ Not applicable |
| Unified inbox for engagement | ✗ No inbox | ✓ Manages comments and messages across channels |
Collaboration & Content Tools
| Feature | Octopus CRM | Loomly |
|---|---|---|
| Multi-level approval workflows | ✗ Single-account focus | ✓ Customizable for teams and agencies |
| Visual content calendar | ✗ Basic dashboard, no calendar | ✓ Central hub for planning and library |
| Built-in image/video editor | ✗ No content creation tools | ✓ With 5M+ royalty-free assets |
| Campaign tracking with labels | ✗ Funnel-based tracking only | ✓ Label-based for multi-campaign reporting |
Analytics & Integrations
| Feature | Octopus CRM | Loomly |
|---|---|---|
| LinkedIn-specific analytics | ✓ Profile views, SSI, search appearances | ✓ Broad social analytics |
| Automated reports | ✗ Basic stats only | ✓ Advanced with stakeholder delivery |
| Zapier and HubSpot integrations | ✓ For CRM data sync | ✓ Plus Canva, Unsplash, Google Drive |
| Chrome extension | ✓ Required for LinkedIn automation | ✗ Web-based, no extension needed |
Pricing Comparison
Octopus CRM starts at $6.99/month (annual) for LinkedIn automation, offering scalable tiers up to $39.99/month. Loomly begins at $32/month for multi-platform management, with tiers up to custom enterprise pricing. Octopus CRM provides better value for LinkedIn-specific outreach, while Loomly justifies higher costs with team collaboration features.
Octopus CRM
Starter (Annual)
$6.99/month
Solo users starting LinkedIn outreach
- Personal CRM with stats
- Automated LinkedIn connection requests
- Bulk messaging to first-degree connections
- Auto profile viewing
- Auto skill endorsements
- Campaign creation and basic funnels
- Data export and import via CSV
Pro (Annual)
$9.99/month
Growing teams needing enhanced limits
- All Starter features
- Enhanced automation limits
- Support for connecting with premium LinkedIn users only
- More advanced campaign options for messaging and visiting
Advanced (Annual)
$14.99/month
Advanced funnel builders
- All Pro features
- More advanced funnel building capabilities
- Priority access to new automation features
Unlimited (Annual)
$24.99/month
High-volume users with full compatibility
- All Advanced features
- Unlimited access to all automation tools
- Activity Control for extra safety on LinkedIn
- Full compatibility with LinkedIn Premium, Sales Navigator, and Recruiter
- Maximum campaign and funnel flexibility
Agency Custom Plan
Custom
Agencies with 20+ accounts
- Volume-based licensing for 20+ LinkedIn accounts
- Potential discounts for large teams
- Centralized support and onboarding assistance
Loomly
Base Plan
$32/month
Small teams or individuals managing basics
- Access to core Loomly features for a limited number of social accounts and users
- Content calendar and library for planning and scheduling posts
- Basic collaboration tools for small teams or individual users
- Access to supported social media integrations for publishing
Standard Plan
$60/month
Growing teams needing collaboration
- Increased limits on social accounts and users compared to the base plan
- Enhanced collaboration and approval workflows for growing teams
- Access to campaign labels and more advanced reporting options
- Priority access to Loomly support resources and onboarding materials
Advanced Plan
$96/month
Agencies with higher needs
- Higher caps on social profiles, users, and scheduled posts
- Full access to advanced analytics, reports, and campaign tracking
- Expanded collaboration features for agencies and larger teams
- Access to all supported integrations and creative tools
Loomly Premium / Top Plan
Custom monthly pricing
Large teams requiring full access
- All Loomly premium features with maximum limits on accounts and users
- Comprehensive analytics, reporting, and campaign management capabilities
- Advanced collaboration workflows suitable for complex organizations
- Best suited for large teams that need full access to every feature
Loomly for Enterprise
Custom
Enterprise-scale operations
- All Loomly Premium features tailored for large businesses or marketing teams
- Additional social media connections and user seats at scale
- Priority support and dedicated assistance from Loomly’s team
- Friendly pricing at scale with solutions customized to enterprise requirements
Feature Deep Dive
Outreach and Automation Capabilities
Octopus CRM
Strengths
- Automated personalized connection requests and follow-ups
- Bulk messaging to first-degree connections with delays
- Multi-step funnels for structured lead generation
- Activity Control to mimic human behavior and avoid bans
- Compatibility with all LinkedIn account types
Workflow
Import leads via CSV → Build funnel sequence → Set automation limits → Monitor activity → Sync to CRM
Loomly
Strengths
- Multi-channel post scheduling and auto-posting
- Visual calendar for planning across platforms
- Built-in editor for quick content creation
- Daily inspiration and asset library
- No automation for outreach, focused on content
Workflow
Plan in calendar → Create/edit content → Assign approvals → Schedule across channels → Track performance
Octopus CRM dominates LinkedIn outreach automation with connection and messaging tools tailored for sales and recruiting. Loomly excels in content scheduling across platforms but lacks outreach features. Choose Octopus for B2B prospecting; Loomly for broad content management.
Lead Generation and CRM Features
Octopus CRM
Strengths
- Lightweight CRM for prospect storage and management
- Automated profile visits and endorsements to boost visibility
- CSV import/export for LinkedIn data
- Analytics on profile views and Social Selling Index
- Zapier/HubSpot integrations for data sync
Workflow
Search LinkedIn → Automate connections/visits → Capture data in CRM → Run messaging funnels → Export leads
Loomly
Strengths
- Unified inbox for engagement monitoring
- Campaign labels for tracking interactions
- No native CRM or lead capture
- Focus on content-driven engagement rather than direct outreach
Limitations
- Lacks prospecting tools
- No automated lead funnels
Octopus CRM is purpose-built for LinkedIn lead generation with CRM integration, making it ideal for sales pipelines. Loomly supports indirect lead nurturing through content engagement but doesn't offer direct CRM or automation. Octopus wins for B2B leads; Loomly for engagement tracking.
Collaboration and Analytics
Octopus CRM
Strengths
- Basic analytics for LinkedIn activity and SSI
- Single-user focus with agency custom plans
- No multi-user collaboration
- Integrations for external team tools
Limitations
- No approval workflows
- Limited reporting
Loomly
Strengths
- Multi-level approval and collaboration workflows
- Advanced analytics with automated reports
- Label-based campaign tracking
- Unified inbox for team response management
- White-label options for agencies
Limitations
- Less depth in LinkedIn-specific metrics
Loomly provides robust team collaboration and comprehensive analytics across platforms, perfect for agencies. Octopus CRM offers basic LinkedIn insights but no team features. Loomly is superior for collaborative environments; Octopus for individual outreach analytics.
Use Case Comparison
B2B Sales Team Running LinkedIn Campaigns
Octopus CRM 🏆
Excellent
Automated connections, messaging funnels, and CRM make it ideal for scalable outreach without heavy setup.
Best Plan: Pro ($9.99/month annual)
Score: 10/10
Loomly
Fair
Supports LinkedIn posting but lacks outreach automation or CRM for sales pipelines.
Best Plan: Base ($32/month)
Score: 4/10
Recruiter Sourcing Candidates on LinkedIn
Octopus CRM 🏆
Excellent
Profile visits, endorsements, and lead storage streamline candidate outreach.
Best Plan: Advanced ($14.99/month annual)
Score: 9/10
Loomly
Poor
No recruiting-specific tools; focused on content, not prospecting.
Best Plan: Not suitable
Score: 2/10
Marketing Agency Managing Multiple Clients
Octopus CRM
Fair
Custom agency plans for multi-accounts, but no collaboration workflows.
Best Plan: Agency Custom
Score: 6/10
Loomly 🏆
Excellent
Approval workflows, calendars, and reporting tailored for agency client management across platforms.
Best Plan: Advanced ($96/month)
Score: 10/10
Solo Founder Relying on LinkedIn for Leads
Octopus CRM 🏆
Excellent
Affordable, lightweight CRM and automation for personal outreach.
Best Plan: Starter ($6.99/month annual)
Score: 9/10
Loomly
Good
Content scheduling helps visibility, but no direct lead tools.
Best Plan: Base ($32/month)
Score: 5/10
Brand Managing Multi-Platform Content Calendar
Octopus CRM
Poor
LinkedIn-only, no calendar or multi-platform support.
Best Plan: Not suitable
Score: 1/10
Loomly 🏆
Excellent
Visual calendar, editor, and scheduling for structured content planning.
Best Plan: Standard ($60/month)
Score: 10/10
Digital Agency or Freelancer Handling Client Approvals
Octopus CRM
Fair
Useful for LinkedIn clients, but lacks approvals and multi-channel.
Best Plan: Agency Custom
Score: 5/10
Loomly 🏆
Excellent
Collaboration tools and workflows streamline client approvals.
Best Plan: Standard ($60/month)
Score: 9/10
Nonprofit Seeking Discounted Management
Octopus CRM
Good
Low cost for LinkedIn outreach, but limited scope.
Best Plan: Starter ($6.99/month annual)
Score: 6/10
Loomly 🏆
Excellent
Discounted plans for nonprofits with full features.
Best Plan: Base ($32/month with discount)
Score: 8/10
Franchise Coordinating Across Locations
Octopus CRM
Poor
No multi-account collaboration beyond custom plans.
Best Plan: Not suitable
Score: 3/10
Loomly 🏆
Excellent
Centralized calendar and approvals for distributed teams.
Best Plan: Advanced ($96/month)
Score: 9/10
B2B Marketer Building Outreach Funnels
Octopus CRM 🏆
Excellent
Multi-step funnels and integrations for structured campaigns.
Best Plan: Unlimited ($24.99/month annual)
Score: 10/10
Loomly
Fair
Campaign labels help, but no funnel automation.
Best Plan: Standard ($60/month)
Score: 4/10
Content Creator Team Needing Inspiration
Octopus CRM
Poor
No content tools or inspiration features.
Best Plan: Not suitable
Score: 2/10
Loomly 🏆
Excellent
Daily ideas, editor, and library for team creation.
Best Plan: Standard ($60/month)
Score: 9/10
Sales Consultant for LinkedIn Prospecting
Octopus CRM 🏆
Excellent
Lightweight CRM and safe automation for consultants.
Best Plan: Pro ($9.99/month annual)
Score: 9/10
Loomly
Good
Engagement inbox useful, but no prospecting.
Best Plan: Base ($32/month)
Score: 5/10
Enterprise Marketing Team
Octopus CRM
Fair
Custom for multi-accounts, but LinkedIn-only.
Best Plan: Agency Custom
Score: 5/10
Loomly 🏆
Excellent
Enterprise plan with dedicated support and scale.
Best Plan: Enterprise (Custom)
Score: 10/10
Pros and Cons
Octopus CRM
Pros
- Powerful LinkedIn automation for connection requests, messaging, visits, and endorsements
- Multi-step funnel builder that structures outreach sequences on LinkedIn
- Works with LinkedIn Free, Premium, Sales Navigator, and Recruiter Lite accounts
- Activity Control and human-like delays designed to improve safety
- Integrations with Zapier and HubSpot to sync data with other tools
- Lightweight CRM for prospect management without overhead
- Affordable starting price with annual discounts
Cons
- Relies on a Chrome extension, which can be fragile if LinkedIn changes its interface
- Users must carefully manage daily and weekly activity to avoid LinkedIn restrictions
- No built-in AI copywriting or content generation for posts or messages
- Interface and funnel setup can feel complex for non-technical users
- Each license is tied to a single LinkedIn account, increasing costs for multi-account teams
- Limited to LinkedIn; no multi-platform support
- No collaboration or approval workflows
Loomly
Pros
- Clean, intuitive interface centered around a visual content calendar
- Strong collaboration and multi-level approval workflows for teams and agencies
- Robust campaign tracking with labels and reporting by campaign type
- Unified inbox for managing comments, messages, and replies across channels
- Advanced analytics and automated reporting for stakeholders and clients
- Built-in editor with royalty-free assets and integrations like Canva
- Supports 9+ platforms including emerging ones like Threads
Cons
- Feature-rich interface can feel heavy for solo creators or very small teams
- Pricing sits in the professional tool category and may be high for basic needs
- Focuses on management and scheduling rather than AI-powered content creation
- Exact plan names and prices are dynamically rendered and may require visiting the pricing page for current details
- Yearly plans cannot be terminated early, which reduces flexibility for some customers
- No LinkedIn-specific outreach or CRM features
- Lacks automation for direct lead generation
Final Verdict
Octopus CRM and Loomly target different aspects of social media strategy. Octopus CRM is a specialized LinkedIn tool for automating B2B outreach and lead management, ideal for sales and recruiting. Loomly is a versatile platform for collaborative content management across multiple channels, suited for teams and agencies focused on scheduling and analytics.
Select Octopus CRM if LinkedIn is your core channel for direct outreach and leads. Opt for Loomly if you require team-based management across social platforms. For hybrid needs, combine them: Octopus for LinkedIn prospecting and Loomly for broader content strategy.
Overall Scores
Octopus CRM
LinkedIn Focus: 10/10
Lead Generation: 9/10
Value: 9/10
Loomly
LinkedIn Focus: 5/10
Lead Generation: 2/10
Multi-Platform: 10/10
Value: 7/10
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