Octopus CRM vs EveryoneSocial
Octopus CRM
- Platform: LinkedIn only
- Best For: B2B outreach and lead generation
- Strength: Automated connection and messaging sequences
- Users: 201,350 users
Starting at $6.99/month
EveryoneSocial
- Platform: Multi-platform (LinkedIn, Twitter, Facebook, Instagram, etc.)
- Best For: Employee advocacy and executive activation
- Strength: Gamification and analytics for large-scale engagement
- Users: Enterprise clients (not specified)
Starting at Custom (based on number of registered users)
Table of Contents
At a Glance
Platform Support
| Feature | Octopus CRM | EveryoneSocial |
|---|---|---|
| ✓ Deep automation for connections, messaging, and visits | ✓ One-click sharing and advocacy support | |
| Twitter (X) | ✗ LinkedIn-focused only | ✓ Full sharing with UTM tracking |
| Facebook & Instagram | ✗ Not supported | ✓ Employee sharing with platform optimization |
| Other Networks (Slack, Teams integration) | ✗ No multi-platform | ✓ Integrates with Slack, Teams, SharePoint for sharing |
Automation & Outreach
| Feature | Octopus CRM | EveryoneSocial |
|---|---|---|
| Automated connection requests | ✓ Personalized requests with multi-step funnels | ✗ No outbound automation |
| Bulk messaging | ✓ To first-degree connections with delays | ✗ Focuses on sharing, not direct messaging |
| Profile visits & endorsements | ✓ Automated for visibility and skills | ✗ Not available |
| One-click content sharing | ✗ No sharing features | ✓ Curated feeds for easy employee sharing |
| Multi-step lead funnels | ✓ Structured outreach sequences | ✗ Group-based content organization |
CRM & Management
| Feature | Octopus CRM | EveryoneSocial |
|---|---|---|
| Personal CRM dashboard | ✓ Store and manage prospects with CSV import/export | ✗ No CRM; focuses on advocacy |
| Employee advocacy hub | ✗ Not available | ✓ Curated feeds, groups, and newsletters |
| Gamification & leaderboards | ✗ No engagement incentives | ✓ Drives participation with competitions |
| Activity control & safety limits | ✓ Human-like delays to avoid LinkedIn bans | ✗ Compliance-focused but no automation limits |
Analytics & Reporting
| Feature | Octopus CRM | EveryoneSocial |
|---|---|---|
| LinkedIn-specific analytics | ✓ Profile views, SSI, search appearances | ✓ Personal and comprehensive reports |
| Earned media value | ✗ Basic stats only | ✓ Calculates ROI from shares and engagements |
| Exportable CSV reports | ✓ Profile data and activity | ✓ Full analytics export |
| UTM tracking | ✗ No link tracking | ✓ Static and dynamic parameters for shares |
Integrations & Security
| Feature | Octopus CRM | EveryoneSocial |
|---|---|---|
| Zapier & HubSpot integration | ✓ Sync prospect data | ✓ Deep CRM and analytics integrations |
| SOC 2 & GDPR compliance | ✗ Basic security; Chrome extension risks | ✓ Enterprise-grade compliance |
| Slack & Teams integration | ✗ No collaboration tools | ✓ Sharing from internal tools |
| Chrome extension | ✓ Required for automation | ✗ Web-based platform |
Pricing Comparison
Octopus CRM offers affordable, tiered pricing starting at $6.99/month (annual) for LinkedIn automation, scaling to $39.99/month for unlimited features. EveryoneSocial uses custom enterprise pricing based on user count, with no public tiers, making it suitable for large organizations but opaque for smaller teams.
Octopus CRM
Starter (Annual)
$6.99/month
Solo users starting with basic automation
- Personal CRM with stats
- Automated LinkedIn connection requests
- Bulk messaging to first-degree connections
- Auto profile viewing
- Auto skill endorsements
- Campaign creation and basic funnels
- Data export and import via CSV
Pro (Annual)
$9.99/month
Teams needing enhanced limits
- All Starter features
- Enhanced automation limits
- Support for connecting with premium LinkedIn users only
- More advanced campaign options for messaging and visiting
Advanced (Annual)
$14.99/month
Advanced funnel builders
- All Pro features
- More advanced funnel building capabilities
- Priority access to new automation features
Unlimited (Annual)
$24.99/month
High-volume users with full compatibility
- All Advanced features
- Unlimited access to all automation tools
- Activity Control for extra safety on LinkedIn
- Full compatibility with LinkedIn Premium, Sales Navigator, and Recruiter
- Maximum campaign and funnel flexibility
Agency Custom Plan
Custom
Agencies with 20+ accounts
- Volume-based licensing for 20+ LinkedIn accounts
- Potential discounts for large teams
- Centralized support and onboarding assistance
EveryoneSocial
Custom Enterprise Plan
Custom
Large organizations with unlimited users
- Unlimited users under a single, flat account structure
- All platform features included with no hidden feature-based costs
- Content sourcing and curation tools for internal and external content
- One-click sharing to major social networks
- Public and private groups for organizing content
- Leaderboards and gamification for engagement
- Comprehensive analytics and exportable reports
- Earned media value reporting for clicks, engagements, and impressions
- Share tracking with static and dynamic UTM parameters
- Integrations with communications, SMM, CRM, sales enablement, and analytics tools
Feature Deep Dive
Outreach & Automation Capabilities
Octopus CRM
Strengths
- Automated personalized connection requests and bulk messaging
- Multi-step funnels for structured lead generation
- Profile visits, skill endorsements, and activity control for safety
- Compatibility with LinkedIn Free, Premium, Sales Navigator
- CSV import/export for prospect management
Workflow
Import leads → Build funnel → Automate connections/messaging/visits → Monitor analytics → Sync to CRM
EveryoneSocial
Strengths
- One-click sharing from curated feeds and groups
- Content sourcing via RSS, hashtags, and internal tools
- Gamification with leaderboards to encourage sharing
- Recurring newsletters and email campaigns
- No direct automation; focuses on advocacy activation
Workflow
Curate content in groups → Employees share via one-click → Track engagement → Analyze ROI
Octopus CRM dominates in proactive LinkedIn outreach automation for individual or small-team lead gen, with funnels and safety features. EveryoneSocial excels in passive advocacy by enabling easy, incentivized sharing across platforms but lacks outbound automation. Choose Octopus for sales prospecting; EveryoneSocial for team amplification.
CRM & Advocacy Management
Octopus CRM
Strengths
- Lightweight personal CRM for prospect storage and tracking
- Analytics on profile views, SSI, and search appearances
- Zapier/HubSpot integrations for data sync
- Activity limits to mimic human behavior
Limitations
- Single-account per license; no team collaboration
- Chrome extension dependency risks fragility
EveryoneSocial
Strengths
- Employee hub with public/private groups and content curation
- Gamification and leaderboards for engagement
- Integrations with Slack, Teams, Salesforce for seamless workflow
- Compliance with SOC 2, GDPR for enterprise security
Limitations
- No built-in CRM for leads; focuses on advocacy metrics
- Heavy for small teams; requires program management
Octopus CRM provides a simple CRM tailored to LinkedIn leads, ideal for outbound sales. EveryoneSocial offers robust advocacy tools for scaling employee influence but without direct CRM. Octopus suits solo prospectors; EveryoneSocial fits enterprise programs needing compliance and incentives.
Analytics & Reporting
Octopus CRM
Strengths
- LinkedIn-specific metrics: views, appearances, SSI
- Campaign analytics for funnel performance
- CSV export for custom reporting
Limitations
- No earned media value or UTM tracking
- Basic compared to enterprise tools
EveryoneSocial
Strengths
- Comprehensive personal and org-level analytics
- Earned media value calculations for ROI
- Exportable CSV with UTM tracking
- Automated reports and newsletters
Limitations
- Less focus on individual outreach metrics
- Custom pricing affects accessibility
EveryoneSocial provides deeper, ROI-focused analytics for advocacy programs, including earned media. Octopus CRM offers solid LinkedIn-specific insights for outreach but lacks breadth. For enterprise reporting, EveryoneSocial wins; for simple lead tracking, Octopus suffices.
Use Case Comparison
B2B Sales Team Running Outbound Campaigns
Octopus CRM 🏆
Excellent
Multi-step funnels, automated connections, and messaging ideal for scaling LinkedIn outreach without heavy CRM.
Best Plan: Unlimited (Annual) $24.99/month
Score: 10/10
EveryoneSocial
Fair
Supports social selling via sharing but no direct automation for connections or messaging.
Best Plan: Custom Enterprise
Score: 5/10
Recruiters Sourcing Candidates
Octopus CRM 🏆
Excellent
Profile visits, endorsements, and funnels help engage candidates on LinkedIn efficiently.
Best Plan: Pro (Annual) $9.99/month
Score: 9/10
EveryoneSocial
Good
Employer branding through employee shares aids recruiting, but no sourcing automation.
Best Plan: Custom Enterprise
Score: 6/10
Marketing Agency Managing LinkedIn for Clients
Octopus CRM 🏆
Good
Custom agency plan for multi-accounts, but each license per profile limits scalability.
Best Plan: Agency Custom
Score: 7/10
EveryoneSocial
Fair
Group features for clients, but enterprise focus may overkill for agency LinkedIn-only needs.
Best Plan: Custom Enterprise
Score: 4/10
Solo Founder Relying on LinkedIn Leads
Octopus CRM 🏆
Excellent
Affordable, lightweight CRM and automation for personal outreach without complexity.
Best Plan: Starter (Annual) $6.99/month
Score: 9/10
EveryoneSocial
Poor
Designed for teams; too heavy and costly for solo use.
Best Plan: Not suitable
Score: 2/10
Enterprise Marketing Team for Advocacy
Octopus CRM
Poor
LinkedIn-only; no multi-platform or team activation features.
Best Plan: Not suitable
Score: 3/10
EveryoneSocial 🏆
Excellent
Unlimited users, gamification, and integrations perfect for global programs.
Best Plan: Custom Enterprise
Score: 10/10
Sales Organization Investing in Social Selling
Octopus CRM
Good
Direct outreach tools, but limited to LinkedIn and single accounts.
Best Plan: Advanced (Annual) $14.99/month
Score: 7/10
EveryoneSocial 🏆
Excellent
Activates sellers for sharing, with UTM tracking and CRM integrations.
Best Plan: Custom Enterprise
Score: 9/10
HR Team Focused on Employer Branding
Octopus CRM
Fair
Basic visibility via visits, but no team-wide advocacy.
Best Plan: Pro (Annual) $9.99/month
Score: 4/10
EveryoneSocial 🏆
Excellent
Employee shares amplify branding; recruiting integrations.
Best Plan: Custom Enterprise
Score: 10/10
Communications Team Needing Compliant Messaging
Octopus CRM
Poor
Activity controls help, but no enterprise compliance or multi-platform.
Best Plan: Not suitable
Score: 3/10
EveryoneSocial 🏆
Excellent
SOC 2, GDPR, SSO for controlled employee sharing.
Best Plan: Custom Enterprise
Score: 10/10
B2B Marketer Building Outreach Funnels
Octopus CRM 🏆
Excellent
Dedicated funnel builder without heavy CRM overhead.
Best Plan: Unlimited (Annual) $24.99/month
Score: 10/10
EveryoneSocial
Fair
Content groups aid, but no funnel automation.
Best Plan: Custom Enterprise
Score: 5/10
Activating Executives for Social Influence
Octopus CRM
Poor
Individual tool; no executive-specific incentives.
Best Plan: Not suitable
Score: 2/10
EveryoneSocial 🏆
Excellent
Tailored for executive activation with curated content and analytics.
Best Plan: Custom Enterprise
Score: 10/10
Small Team Doing LinkedIn Outbound
Octopus CRM 🏆
Excellent
Affordable per-user licensing for targeted automation.
Best Plan: Pro (Annual) $9.99/month
Score: 9/10
EveryoneSocial
Good
Unlimited users, but overkill and costly for small scale.
Best Plan: Custom Enterprise
Score: 6/10
Global Employee Advocacy Program
Octopus CRM
Poor
No multi-platform or group features.
Best Plan: Not suitable
Score: 1/10
EveryoneSocial 🏆
Excellent
Scalable for global teams with groups by region/topic.
Best Plan: Custom Enterprise
Score: 10/10
Pros and Cons
Octopus CRM
Pros
- Powerful LinkedIn automation for connections, messaging, visits, and endorsements
- Multi-step funnel builder for structured outreach
- Works with all LinkedIn account types including Sales Navigator
- Activity Control and delays for safety against restrictions
- Integrations with Zapier and HubSpot for data sync
- Affordable starting at $6.99/month annual
- Lightweight CRM without heavy overhead
Cons
- Relies on Chrome extension, vulnerable to LinkedIn UI changes
- Requires careful activity management to avoid bans
- No AI for content generation or multi-platform support
- Interface complex for non-technical users
- Single license per LinkedIn account; costly for teams
- Limited to outbound; no employee advocacy
EveryoneSocial
Pros
- Unlimited-user model scales cost-effectively for enterprises
- Comprehensive advocacy with curation, sharing, and gamification
- Strong security: SOC 2 Type 2, GDPR, SSO compliance
- Deep integrations with Slack, Teams, Salesforce, and analytics
- Robust reporting including earned media value and UTM tracking
- Group organization and newsletters for targeted activation
- Focus on measurable ROI from employee social activity
Cons
- No public pricing; requires sales contact for quotes
- Enterprise-heavy; overkill and expensive for small teams
- Implementation needs dedicated program management
- Lacks AI content generation or outbound automation
- Best value only with large employee rollout
- No direct LinkedIn outreach like connections or DMs
Final Verdict
Octopus CRM and EveryoneSocial target different ends of social media management: Octopus for targeted LinkedIn automation in sales and recruiting, and EveryoneSocial for enterprise employee advocacy to amplify brand reach. Octopus is nimble and affordable for outbound, while EveryoneSocial is robust for scaled, compliant programs.
Choose Octopus CRM for focused LinkedIn outreach on a budget. Opt for EveryoneSocial if you're an enterprise prioritizing team advocacy and ROI measurement. For hybrid needs, use Octopus for sales automation and EveryoneSocial for broader amplification.
Overall Scores
Octopus CRM
Lead Generation: 9/10
Value: 9/10
EveryoneSocial
Lead Generation: 5/10
Multi-Platform: 10/10
Value: 7/10
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