Make vs Publer
Make (formerly Integromat)
- Platform: Multi-app integrations and automation
- Best For: Complex workflow automation and API connections
- Strength: Visual no-code builder for diverse integrations
- Users: Not specified
Starting at $9/month
Publer
- Platform: Social media platforms (Facebook, Instagram, X/Twitter, etc.)
- Best For: Social media scheduling, AI content, and team collaboration
- Strength: Comprehensive social management with AI assistance
- Users: 1+ users (scalable for teams)
Starting at Dynamic pricing from low per-account monthly rate (Free plan available)
Table of Contents
At a Glance
Core Functionality
| Feature | Make (formerly Integromat) | Publer |
|---|---|---|
| Visual Workflow Builder | ✓ Drag-and-drop scenario builder for multi-step automations | ✗ Visual calendar for scheduling, but not general workflows |
| AI Content Generation | ✗ No built-in AI for content | ✓ AI Assistant for captions, images, replies with Brand Voices |
| Social Media Scheduling | ✓ Via integrations with social APIs | ✓ Native drag-and-drop scheduling across multiple accounts |
| Bulk Operations | ✓ Data aggregation and transformation in workflows | ✓ Bulk scheduling up to 500 posts via CSV |
Integrations & Connectivity
| Feature | Make (formerly Integromat) | Publer |
|---|---|---|
| Prebuilt App Integrations | ✓ Extensive library across CRM, marketing, operations (thousands) | ✗ Focused on social networks, WordPress, Telegram; API access on higher plans |
| Custom API/Webhook Support | ✓ HTTP modules, webhooks for any REST API | ✓ Publer API on Business+ plans; RSS feeds for automation |
| Social Platform Support | ✓ Via integrations (e.g., Facebook, Twitter APIs) | ✓ Native support for major networks including X/Twitter, Instagram, etc. |
| RSS Feed Automation | ✓ Via modules for content feeds | ✓ Unlimited RSS automations for curation and auto-posting |
Automation & Scheduling
| Feature | Make (formerly Integromat) | Publer |
|---|---|---|
| Multi-Step Workflows | ✓ Complex branching, routers, filters | ✗ Focused on post scheduling, not general workflows |
| Recurring/Automated Runs | ✓ Real-time, interval-based, on-demand scheduling | ✓ Content recycling with Spintax variations for evergreen posts |
| Error Handling & Logging | ✓ Detailed logs, retry controls | ✗ Basic post history, but no advanced error handling |
| Cross-Posting | ✓ Via integrations and data mapping | ✓ Real-time previews and platform customization |
Collaboration & Team Features
| Feature | Make (formerly Integromat) | Publer |
|---|---|---|
| Shared Workspaces | ✓ Team workspaces with role-based access | ✓ Workspaces for multi-brand management and approvals |
| Approval Workflows | ✗ No built-in approvals | ✓ Client approvals and team collaboration |
| Role-Based Access | ✓ For shared scenarios | ✓ For team members and clients |
Analytics & Reporting
| Feature | Make (formerly Integromat) | Publer |
|---|---|---|
| Execution Logs/Analytics | ✓ Detailed workflow logs and monitoring | ✗ In-depth social analytics, reports, best times to post |
| Social Media Insights | ✗ Via integrated analytics tools | ✓ Insights, competitor analysis, hashtag analytics |
| Exportable Reports | ✗ Log exports possible | ✓ Exportable analytics reports on Business+ |
| Best Time Recommendations | ✗ Not applicable | ✓ AI-informed best times to post |
Advanced Features
| Feature | Make (formerly Integromat) | Publer |
|---|---|---|
| Data Transformation | ✓ Advanced mapping, aggregation tools | ✗ Basic post variations with Spintax |
| Link in Bio Tools | ✗ Not applicable | ✓ Unbranded Link in Bio for Instagram |
| Enterprise Governance | ✓ Custom deployments, security features | ✓ Custom limits, onboarding, SLA support |
| Hashtag Management | ✗ Not applicable | ✓ Suggestions, analytics, holiday reminders |
Pricing Comparison
Make starts at $9/month with operation-based pricing for automation, offering a free tier for testing. Publer has a generous free plan but uses dynamic pricing based on social accounts, starting low for professional use. Make provides better value for general automation, while Publer scales cost-effectively for social teams.
Make (formerly Integromat)
Free
Free
Testing basic automations
- Limited operations per month
- Basic access to scenario builder
- Access to a subset of app integrations
- Community support
Core
$9/month
Small teams starting with automations
- Increased monthly operations compared with Free
- Access to most standard app integrations
- Scheduling and basic error handling
- Support for several active scenarios
Pro
$16/month
Growing teams needing priority features
- Higher monthly operation limits
- Priority execution for scenarios
- More advanced modules and integrations
- Improved support response times
Teams
$29/month
Collaborative team environments
- Team workspaces and collaboration features
- Role-based access controls
- Higher operation quotas for growing teams
- More advanced monitoring and governance options
Enterprise
Custom
Large organizations
- Custom operation and data limits
- Dedicated account management and onboarding
- Advanced security, compliance, and governance
- Priority support and SLA options
Publer
Free
Free
Individuals testing social management
- 1 user included
- 1 workspace for managing a single brand
- 3 social accounts (excluding X / Twitter)
- 10 scheduled posts per account
- 24 hours of post history
- 25 saved drafts
- Free trials on most paid features without credit card
- Publer-branded Link in Bio for Instagram
Professional
Dynamic monthly rate per number of social accounts
Solopreneurs managing multiple accounts
- Unlimited scheduled posts and drafts
- Schedule first comments and threads
- Eternal post history
- Unlimited workspaces and media storage
- Trending social media posts and news discovery
- Unlimited RSS Feed automations
- Unbranded Link in Bio for Instagram
- Twitter / X integration
Business
Dynamic monthly rate per number of social accounts
Teams needing advanced analytics
- All features in Professional
- Unlimited AI prompts in Publer AI
- Analytics insights and exportable reports
- Best times to post recommendations
- Competitor analysis for key networks
- Hashtag suggestions and analytics
- Spintax-powered post recycling
- Access to Publer API
Enterprise
Custom
Large-scale social operations
- All features in Business
- Higher volume discounts for large account counts
- 1:1 onboarding and implementation support
- Prioritized customer support
- Unlimited daily posting limits
- Early access to new features
- Expedited handling of feature requests
- Bank and wire transfer payment options
Feature Deep Dive
Automation & Workflow Capabilities
Make (formerly Integromat)
Strengths
- Visual drag-and-drop builder for complex multi-step scenarios
- Extensive prebuilt integrations with HTTP/webhooks for custom APIs
- Advanced data mapping, transformation, aggregation
- Robust scheduling (real-time, interval, on-demand) with branching logic
- Error handling, retries, and detailed logging for reliability
Workflow
Design scenario → Connect apps via modules → Map/transform data → Schedule/run → Monitor logs
Publer
Strengths
- AI-assisted scheduling with visual calendar and bulk upload
- Content recycling and RSS automations for evergreen posting
- Cross-posting with platform previews and first-comment scheduling
- Unlimited automations on paid plans, but social-focused
Workflow
Plan in calendar → Generate content with AI → Bulk schedule → Recycle posts → Analyze performance
Make is superior for general-purpose, complex automations across any apps, ideal for technical integrations. Publer offers targeted social automations like scheduling and recycling but lacks depth in non-social workflows. Choose Make for broad automation; Publer for streamlined social posting.
Integrations & Connectivity
Make (formerly Integromat)
Strengths
- Thousands of prebuilt app connections (CRM, email, analytics, etc.)
- Generic HTTP and webhook modules for any REST API
- Support for custom code and enterprise APIs
- Centralized hub for multi-tool orchestration
Limitations
- Social integrations require setup via APIs
- No native social previews or optimizations
Publer
Strengths
- Native integrations with major social platforms, WordPress, Telegram
- Unlimited RSS for content curation
- API access on Business+ for custom extensions
- Link in Bio and hashtag tools integrated
Limitations
- Limited to social and content sources; no broad app ecosystem
- Fewer general business tool connections
Make dominates with its vast integration library and flexibility for any API, making it a true iPaaS. Publer integrates seamlessly within social ecosystems but isn't designed for general connectivity. Make wins for diverse integrations; Publer for social-specific ones.
Content Creation & AI Features
Make (formerly Integromat)
Strengths
- No native content AI, but can integrate with AI tools (e.g., via OpenAI modules)
- Data transformation for content processing in workflows
Limitations
- Not focused on content generation
- Requires external AI integrations
Publer
Strengths
- AI Assistant for captions, images, replies with Brand Voices
- Analytics-informed suggestions and unlimited prompts on Business+
- Hashtag suggestions and content variations with Spintax
- Trending post discovery for inspiration
Limitations
- AI limited to social content; no general automation AI
Publer shines with built-in AI for social content creation and optimization, enhancing consistency and efficiency. Make lacks native AI but can automate content pipelines via integrations. Publer is better for social creators; Make for automated content workflows.
Collaboration, Analytics & Reporting
Make (formerly Integromat)
Strengths
- Team workspaces, role-based access for shared scenarios
- Detailed execution logs and monitoring for workflow insights
- Governance features on Enterprise for compliance
Limitations
- Analytics focused on workflow performance, not social metrics
- No approval workflows or social reporting
Publer
Strengths
- Workspaces for multi-brand, team collaboration with approvals
- In-depth social analytics: insights, reports, competitor analysis
- Best times to post, hashtag analytics, exportable reports
Limitations
- Collaboration social-focused; no general workflow sharing depth
- Advanced analytics on higher plans
Publer provides richer social collaboration and analytics tailored to performance measurement. Make offers solid team features for automations but workflow-centric insights. Publer excels for social teams; Make for automation oversight.
Use Case Comparison
Teams Needing Complex Multi-App Workflows
Make (formerly Integromat) 🏆
Excellent
Visual builder and extensive integrations perfect for orchestrating CRM, email, and analytics automations.
Best Plan: Pro ($16/month) or Teams ($29/month)
Score: 10/10
Publer
Poor
Limited to social scheduling; no general workflow support.
Best Plan: Not suitable
Score: 2/10
Solopreneur Scheduling Social Posts
Make (formerly Integromat)
Fair
Possible via integrations, but requires setup and lacks native social tools.
Best Plan: Core ($9/month)
Score: 5/10
Publer 🏆
Excellent
AI content, visual calendar, and free plan ideal for consistent posting.
Best Plan: Free or Professional (dynamic)
Score: 10/10
Marketing Agency Managing Multiple Brands
Make (formerly Integromat)
Good
Team workspaces for shared automations, but no social approvals or analytics.
Best Plan: Teams ($29/month)
Score: 7/10
Publer 🏆
Excellent
Workspaces, approvals, and multi-account support tailored for agencies.
Best Plan: Business (dynamic)
Score: 9/10
Startup Orchestrating Data Between SaaS Tools
Make (formerly Integromat) 🏆
Excellent
No-code integrations replace scripts, centralizing CRM, email, and ops.
Best Plan: Core ($9/month)
Score: 10/10
Publer
Poor
Social-only; no broad SaaS connectivity.
Best Plan: Not suitable
Score: 1/10
Small Business Needing Social Analytics
Make (formerly Integromat)
Fair
Can integrate analytics tools, but no native social insights.
Best Plan: Pro ($16/month)
Score: 4/10
Publer 🏆
Excellent
In-depth reports, best times, competitor analysis for data-driven posting.
Best Plan: Business (dynamic)
Score: 9/10
Enterprise Building Centralized Integration Hub
Make (formerly Integromat) 🏆
Excellent
Custom deployments, governance, and scalability for complex needs.
Best Plan: Enterprise (Custom)
Score: 10/10
Publer
Good
Scalable for social, with API and onboarding, but not general hub.
Best Plan: Enterprise (Custom)
Score: 6/10
Content Creator Using AI for Social
Make (formerly Integromat)
Poor
No native AI; integrations needed for content gen.
Best Plan: Not ideal
Score: 3/10
Publer 🏆
Excellent
AI for captions, images, Brand Voices streamlines creation.
Best Plan: Professional (dynamic)
Score: 10/10
Operations Team Automating Business Processes
Make (formerly Integromat) 🏆
Excellent
Flexible for ops workflows like data sync and error-prone tasks.
Best Plan: Teams ($29/month)
Score: 9/10
Publer
Poor
Social-focused; irrelevant for ops.
Best Plan: Not suitable
Score: 1/10
SMB Team Collaborating on Social Strategy
Make (formerly Integromat)
Fair
Shared workspaces, but no social-specific collaboration.
Best Plan: Teams ($29/month)
Score: 5/10
Publer 🏆
Excellent
Workspaces, approvals, and team features for social planning.
Best Plan: Professional (dynamic)
Score: 9/10
Technical Users Controlling APIs Visually
Make (formerly Integromat) 🏆
Excellent
Visual control over APIs, webhooks, and custom logic.
Best Plan: Pro ($16/month)
Score: 10/10
Publer
Fair
API access available, but limited to social extensions.
Best Plan: Business (dynamic)
Score: 4/10
Managing Evergreen Social Content
Make (formerly Integromat)
Good
Can automate recycling via workflows and integrations.
Best Plan: Core ($9/month)
Score: 6/10
Publer 🏆
Excellent
Native recycling with Spintax variations and RSS.
Best Plan: Professional (dynamic)
Score: 9/10
Budget-Conscious Users Needing Automation
Make (formerly Integromat) 🏆
Excellent
Free tier and low $9 entry for basic automations.
Best Plan: Free or Core ($9/month)
Score: 9/10
Publer
Good
Free plan for social, but dynamic paid scales with accounts.
Best Plan: Free
Score: 7/10
Agency Needing Social Reporting
Make (formerly Integromat)
Fair
Can build custom reports via integrations, but complex.
Best Plan: Teams ($29/month)
Score: 5/10
Publer 🏆
Excellent
Exportable reports, competitor analysis for client delivery.
Best Plan: Business (dynamic)
Score: 10/10
Pros and Cons
Make (formerly Integromat)
Pros
- Extremely flexible visual scenario builder for complex workflows
- Large catalog of app integrations plus generic HTTP and webhook modules
- Strong data mapping and transformation capabilities
- Suitable for both non-technical users and developers
- Robust scheduling, logging, and error handling features
- Scalable pricing with free tier for testing
- Enterprise-grade governance and custom deployments
Cons
- Steeper learning curve than simpler automation tools
- Operation-based pricing can become expensive at high volumes
- Complex scenarios can be harder to maintain without strong internal practices
- Interface can feel overwhelming for new or non-technical users
- Some advanced use cases still require technical understanding of APIs and data structures
- No native social media features like AI content or previews
Publer
Pros
- Very strong feature set covering planning, scheduling, collaboration, and analytics in one tool
- AI Assistant with Brand Voices and analytics-informed suggestions improves content quality and consistency
- Generous Free plan and flexible paid tiers that scale with social accounts and team size
- Excellent support for major social networks plus WordPress and Telegram
- Robust automation options including bulk scheduling, RSS feeds, recycling, and first-comment scheduling
- In-depth analytics with competitor insights and best-time recommendations
Cons
- Pricing can be complex to estimate because it depends on social accounts and members rather than simple flat tiers
- Feature breadth may feel overwhelming for users who only need basic scheduling or single-network posting
- Most advanced analytics, AI usage, and API access are locked behind the Business and Enterprise plans
- Free plan has strict limits on scheduled posts, history, and connected networks (no X / Twitter)
- Interface and workflows are optimized for multi-channel management, which may be overkill for LinkedIn-only use cases
- Limited to social media; no general automation or broad app integrations
Final Verdict
Make and Publer address different aspects of digital operations. Make is a powerful no-code automation platform for integrating and orchestrating apps across business functions, ideal for technical workflows. Publer is a specialized social media tool with AI content, scheduling, and analytics, perfect for brands and teams focused on social presence.
Choose Make if your needs center on general automation and app connections beyond social media. Opt for Publer if social media management is your core focus, with AI and analytics driving engagement. For hybrid needs, integrate Publer's API into Make for enhanced social automations.
Overall Scores
Make (formerly Integromat)
Value: 8/10
Publer
Value: 7/10
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