Make vs Khoros
Make (formerly Integromat)
- Platform: No-code automation and integrations
- Best For: Workflow automation across SaaS apps
- Strength: Visual drag-and-drop builder for complex scenarios
- Users: Millions of users in SMBs and enterprises
Starting at $9/month
Khoros
- Platform: Communities, customer service, social media
- Best For: Enterprise customer engagement and support deflection
- Strength: Scalable governance and AI-driven interactions
- Users: Large brands and enterprises
Starting at Custom
Table of Contents
At a Glance
Automation & Workflow
| Feature | Make (formerly Integromat) | Khoros |
|---|---|---|
| Visual drag-and-drop builder | ✓ Core scenario builder for multi-step workflows | ✗ AI automation focused on conversations, not general workflows |
| Scheduling options (real-time, interval, on-demand) | ✓ Flexible scheduling for any automation | ✓ Automation for campaigns and interactions |
| Error handling and retry controls | ✓ Detailed logs and robust controls | ✓ Operational insights for agent efficiency |
| Branching logic with routers and filters | ✓ Advanced conditional workflows | ✗ Limited to conversation flows |
Integrations & Connectivity
| Feature | Make (formerly Integromat) | Khoros |
|---|---|---|
| Prebuilt app integrations (CRM, marketing, etc.) | ✓ Extensive library across categories | ✓ Channel and tech integrations for customer platforms |
| HTTP modules and webhooks for REST APIs | ✓ Connect any API with custom modules | ✗ Integrations scoped to enterprise needs |
| Data mapping and transformation tools | ✓ Advanced aggregation and manipulation | ✗ Basic data handling in service workflows |
| API integration for custom apps | ✓ Developer-friendly with visual controls | ✓ Enterprise-focused API connections |
Social Media & Community Management
| Feature | Make (formerly Integromat) | Khoros |
|---|---|---|
| Social media campaigns and governance | ✗ Can automate social via integrations | ✓ Global accounts and cross-channel campaigns |
| Online communities for peer-to-peer support | ✗ Not supported natively | ✓ Enterprise-grade community building |
| Digital customer service automation | ✗ Can integrate with service tools | ✓ Agent efficiency and insights |
| AI-driven conversation automation | ✗ General AI via integrations | ✓ AI across conversations and campaigns |
Enterprise & Collaboration
| Feature | Make (formerly Integromat) | Khoros |
|---|---|---|
| Team workspaces and role-based access | ✓ Shared workspaces for teams | ✓ Governance for enterprise teams |
| Advanced security and compliance | ✓ Enterprise deployments with governance | ✓ Trust Center with certifications |
| Dedicated support and onboarding | ✓ Priority support in higher tiers | ✓ Strategic and professional services |
| Custom deployments and SLAs | ✓ Options for on-premise or cloud | ✓ Custom contracts for enterprises |
Analytics & Monitoring
| Feature | Make (formerly Integromat) | Khoros |
|---|---|---|
| Execution logs and monitoring | ✓ Detailed workflow logs | ✓ Operational insights for service |
| Performance analytics | ✓ Scenario performance tracking | ✓ Customer interaction analytics |
| AI-powered insights | ✗ Basic reporting | ✓ AI for conversations and campaigns |
| Compliance reporting | ✓ Governance features in Enterprise | ✓ Security and compliance resources |
Pricing Comparison
Make offers transparent, operation-based pricing starting at $9/month with a free tier, ideal for scalable automation. Khoros uses custom enterprise pricing with no public details, suiting large organizations but complicating evaluations for smaller teams.
Make (formerly Integromat)
Free
Free
Individuals testing basic automations
- Limited operations per month
- Basic access to scenario builder
- Access to a subset of app integrations
- Community support
Core
$9/month
Small teams with moderate automation needs
- Increased monthly operations compared with Free
- Access to most standard app integrations
- Scheduling and basic error handling
- Support for several active scenarios
Pro
$16/month
Growing businesses needing priority features
- Higher monthly operation limits
- Priority execution for scenarios
- More advanced modules and integrations
- Improved support response times
Teams
$29/month
Collaborative teams building complex workflows
- Team workspaces and collaboration features
- Role-based access controls
- Higher operation quotas for growing teams
- More advanced monitoring and governance options
Enterprise
Custom
Large organizations with high-scale needs
- Custom operation and data limits
- Dedicated account management and onboarding
- Advanced security, compliance, and governance
- Priority support and SLA options
Khoros
Custom Enterprise Plan
Custom
Large enterprises with complex engagement needs
- Access to Khoros Communities, Khoros Service, and/or Khoros Social Media Management depending on contract
- Enterprise-grade security, governance, and compliance features
- AI & Automation capabilities across conversations and campaigns
- Channel and tech integrations as scoped in the agreement
- Strategic, professional, or product coaching services as add-ons
Feature Deep Dive
Automation Capabilities
Make (formerly Integromat)
Strengths
- Visual drag-and-drop scenario builder for multi-step workflows
- Advanced data mapping, transformation, and aggregation
- Robust scheduling including real-time and on-demand
- Error handling, retry controls, and detailed logs
- Branching logic with routers and filters for complex decisions
Workflow
Design scenario visually → Map data between apps → Set triggers and schedules → Monitor executions and handle errors
Khoros
Strengths
- AI & automation for conversations, campaigns, and customer interactions
- Agent efficiency tools in digital service
- Automation across social and community channels
- Operational insights for workflow optimization
Workflow
Configure AI rules for interactions → Automate responses in communities/service → Monitor campaigns and engagements → Analyze outcomes for refinement
Make provides broad, flexible no-code automation for any app workflow, ideal for operational tasks. Khoros focuses on targeted AI automation for customer-facing interactions, better for engagement but less versatile for general business processes.
Integration Support
Make (formerly Integromat)
Strengths
- Extensive library of prebuilt integrations across CRM, marketing, operations
- Webhooks and HTTP modules for any REST API
- Custom data transformation tools
- Support for complex API interactions visually
Limitations
- Some advanced APIs may need technical setup
Khoros
Strengths
- Channel integrations for social and community platforms
- Tech integrations scoped to customer engagement
- Enterprise-level connectivity with existing systems
Limitations
- Integrations limited to engagement-focused tools; less general-purpose
Make dominates with its vast, flexible integration ecosystem for connecting disparate apps. Khoros offers solid but narrower integrations tailored to customer service and social channels, making Make better for broad automation needs.
Social & Community Management
Make (formerly Integromat)
Strengths
- Can automate social tasks via integrations (e.g., posting, monitoring)
- Workflows for data sync between social tools and CRMs
Limitations
- No native social or community features; relies on third-party integrations
- Lacks governance for global social accounts
Khoros
Strengths
- Enterprise social media management for campaigns and governance
- Online communities for peer-to-peer support
- Unified digital customer service with automation
- AI for cross-channel interactions
Khoros is purpose-built for enterprise social and community management with native tools. Make can support these via automation but lacks dedicated features, positioning Khoros as superior for direct engagement management.
Enterprise Collaboration & Governance
Make (formerly Integromat)
Strengths
- Team workspaces with role-based access
- Shared scenarios and collaboration tools
- Enterprise governance, security, and custom deployments
- Monitoring and compliance options
Limitations
- Less emphasis on customer-specific governance
Khoros
Strengths
- Advanced governance for social and communities
- Enterprise security, compliance, and Trust Center
- Professional services for onboarding and optimization
- Role-based controls for large teams
Limitations
- Implementation complexity due to custom nature
Both offer strong enterprise features, but Khoros edges out with customer engagement-specific governance and services. Make provides better out-of-the-box collaboration for automation teams.
Use Case Comparison
SMB Workflow Automation
Make (formerly Integromat) 🏆
Excellent
Affordable tiers and visual builder make it ideal for SMBs automating CRM, email, and ops without developers.
Best Plan: Core ($9/month)
Score: 9/10
Khoros
Poor
Enterprise focus and custom pricing make it unsuitable for SMBs with basic needs.
Best Plan: Not suitable
Score: 2/10
Enterprise Community Building
Make (formerly Integromat)
Fair
Can integrate community tools but lacks native support for peer-to-peer forums.
Best Plan: Teams ($29/month)
Score: 5/10
Khoros 🏆
Excellent
Scalable communities with proven support deflection for large brands.
Best Plan: Custom Enterprise
Score: 10/10
Marketing Automation Across SaaS Tools
Make (formerly Integromat) 🏆
Excellent
Extensive integrations and data mapping perfect for orchestrating CRM, email, and analytics.
Best Plan: Pro ($16/month)
Score: 10/10
Khoros
Good
Supports social campaigns but limited to engagement-focused automations.
Best Plan: Custom Enterprise
Score: 6/10
Customer Service Optimization
Make (formerly Integromat)
Good
Automate service workflows via integrations, but no native agent tools.
Best Plan: Teams ($29/month)
Score: 6/10
Khoros 🏆
Excellent
Digital service with AI automation and insights for agent efficiency.
Best Plan: Custom Enterprise
Score: 10/10
Global Social Media Governance
Make (formerly Integromat)
Fair
Automate posting and monitoring via APIs, but no built-in governance.
Best Plan: Enterprise (Custom)
Score: 4/10
Khoros 🏆
Excellent
Enterprise tools for global accounts, campaigns, and compliance.
Best Plan: Custom Enterprise
Score: 9/10
Startup Integration Hub
Make (formerly Integromat) 🏆
Excellent
Visual layer replaces scripts, connecting multiple SaaS tools affordably.
Best Plan: Core ($9/month)
Score: 9/10
Khoros
Poor
Too enterprise-heavy for startup budgets and needs.
Best Plan: Not suitable
Score: 1/10
Enterprise Support Deflection
Make (formerly Integromat)
Fair
Automate basic support via integrations, but no community features.
Best Plan: Enterprise (Custom)
Score: 5/10
Khoros 🏆
Excellent
Peer-to-peer communities proven to reduce support costs.
Best Plan: Custom Enterprise
Score: 10/10
Technical API Automation
Make (formerly Integromat) 🏆
Excellent
HTTP modules and visual API control suit developers and non-tech users.
Best Plan: Pro ($16/month)
Score: 10/10
Khoros
Good
API integrations available but focused on customer channels.
Best Plan: Custom Enterprise
Score: 7/10
Cross-Channel Customer Engagement
Make (formerly Integromat)
Good
Integrate channels via workflows, but no unified management.
Best Plan: Teams ($29/month)
Score: 6/10
Khoros 🏆
Excellent
Unified platform for communities, service, and social.
Best Plan: Custom Enterprise
Score: 10/10
Budget-Conscious Automation
Make (formerly Integromat) 🏆
Excellent
Free tier and low starting price with scalable options.
Best Plan: Free or Core ($9/month)
Score: 9/10
Khoros
Poor
Custom pricing likely high for non-enterprise users.
Best Plan: Not suitable
Score: 2/10
Complex Enterprise Integrations
Make (formerly Integromat) 🏆
Excellent
Custom deployments and governance for large-scale integrations.
Best Plan: Enterprise (Custom)
Score: 9/10
Khoros
Good
Enterprise integrations but limited to engagement scope.
Best Plan: Custom Enterprise
Score: 8/10
Non-Technical Team Automation
Make (formerly Integromat) 🏆
Good
Visual builder accessible, but steeper curve for complex scenarios.
Best Plan: Core ($9/month)
Score: 7/10
Khoros
Fair
Requires implementation support; not self-service for non-tech.
Best Plan: Custom Enterprise
Score: 4/10
Pros and Cons
Make (formerly Integromat)
Pros
- Extremely flexible visual scenario builder for complex workflows
- Large catalog of app integrations plus generic HTTP and webhook modules
- Strong data mapping and transformation capabilities
- Suitable for both non-technical users and developers
- Robust scheduling, logging, and error handling features
- Transparent pricing with free tier and scalable options
- Team collaboration with shared workspaces
Cons
- Steeper learning curve than simpler automation tools
- Operation-based pricing can become expensive at high volumes
- Complex scenarios can be harder to maintain without strong internal practices
- Interface can feel overwhelming for new or non-technical users
- Some advanced use cases still require technical understanding of APIs and data structures
- No native focus on customer engagement or social management
Khoros
Pros
- Highly scalable community platform with proven results in support cost deflection
- Unified approach to communities, digital service, and social media management
- Strong enterprise positioning with governance, security, and compliance focus
- AI & Automation messaging suggests modern, data-driven workflows across channels
- Rich ecosystem of services, including Strategic Services and Professional Services
- Trust Center with policies and certifications for data security
Cons
- No public pricing or clear plan tiers, making evaluation harder for new buyers
- 404 responses on expected URLs like /pricing and /platform/community reduce transparency
- Likely complex implementation and onboarding compared to lighter tools
- Enterprise focus may be overkill for small or mid-sized teams with simple needs
- Website content provides limited detail on specific AI features and in-app workflows
- Less versatile for general business automation outside customer engagement
Final Verdict
Make and Khoros target different enterprise challenges: Make as a versatile no-code automation platform for integrating and streamlining business workflows, and Khoros as a specialized customer engagement suite for communities, service, and social management. Make offers flexibility and accessibility, while Khoros provides depth in customer-facing scalability but with less transparency.
Opt for Make if your focus is on flexible, cost-effective automation across business tools. Choose Khoros for enterprise-grade customer engagement and communities, especially if compliance and scale are paramount. For hybrid needs, integrate Make's automations into Khoros workflows.
Overall Scores
Make (formerly Integromat)
Value: 9/10
Khoros
Value: 5/10
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