Make vs ContentIn
Make (formerly Integromat)
- Platform: Multi-app integrations and workflows
- Best For: Complex automations and API connections
- Strength: Visual drag-and-drop builder for any workflow
- Users: Not specified
Starting at $9/month
ContentIn
- Platform: LinkedIn only
- Best For: AI content generation and scheduling
- Strength: Voice-mimicking AI Ghostwriter for authentic posts
- Users: Not specified
Starting at $15/month
Table of Contents
At a Glance
Core Functionality
| Feature | Make (formerly Integromat) | ContentIn |
|---|---|---|
| No-code visual builder | ✓ Drag-and-drop scenario builder for multi-step workflows | ✗ Not applicable; focused on content tools |
| AI-powered content generation | ✗ No built-in AI for content | ✓ AI Ghostwriter mimics user's voice for LinkedIn posts |
| App integrations | ✓ Thousands of prebuilt integrations across CRM, marketing, etc. | ✗ Limited to LinkedIn API |
| Idea generation tools | ✗ Not focused on ideation | ✓ Endless Idea Generator and manager from URLs |
Social Media Support
| Feature | Make (formerly Integromat) | ContentIn |
|---|---|---|
| LinkedIn scheduling | ✓ Via integrations and custom workflows | ✓ Native support for personal and company pages |
| Multi-platform support | ✓ Integrates with any social API | ✗ LinkedIn-only |
| Post templates | ✗ No templates; custom builds | ✓ Viral LinkedIn templates based on high-performers |
| Media support (images, videos, carousels) | ✓ Through integrations | ✓ Native support for LinkedIn formats |
Automation & Scheduling
| Feature | Make (formerly Integromat) | ContentIn |
|---|---|---|
| Workflow automation | ✓ Multi-step scenarios with branching, filters, routers | ✗ Limited to post scheduling |
| Post scheduling | ✓ Customizable via integrations | ✓ Built-in scheduler with follow-up comments |
| Error handling and retries | ✓ Detailed logs, retry controls | ✗ Basic scheduling reliability |
| Real-time triggers | ✓ Webhooks, HTTP modules for any API | ✗ No real-time automation |
Analytics & Insights
| Feature | Make (formerly Integromat) | ContentIn |
|---|---|---|
| Post analytics | ✓ Via integrated analytics tools | ✓ Native LinkedIn post and comment analytics |
| Execution logs | ✓ Detailed workflow execution and error logs | ✗ No workflow logs |
| Performance optimization | ✓ Data transformation and aggregation | ✓ Repurposing high-performing posts |
| AI insights | ✗ No AI analytics | ✓ Weekly AI reports on content performance |
Collaboration & Teams
| Feature | Make (formerly Integromat) | ContentIn |
|---|---|---|
| Team workspaces | ✓ Shared workspaces with role-based access | ✗ Individual-focused; limited team features |
| Role-based access | ✓ Advanced governance in Teams/Enterprise | ✗ Not available |
| Content repurposing | ✓ Via data mapping and workflows | ✓ Native repurposing of winning posts |
| Idea management | ✗ No dedicated idea tools | ✓ Idea Manager for organizing strategies |
Integrations & Extensibility
| Feature | Make (formerly Integromat) | ContentIn |
|---|---|---|
| Prebuilt app integrations | ✓ Extensive library for CRM, email, analytics | ✗ LinkedIn-focused only |
| Custom API connections | ✓ HTTP modules, webhooks for any REST API | ✗ No custom API support |
| Data transformation | ✓ Advanced mapping, aggregation tools | ✗ Basic content editing |
| Visual quote/image creator | ✗ Not available | ✓ Branded visuals for LinkedIn posts |
Pricing Comparison
Make starts at $9/month with operation-based pricing for flexible automation, while ContentIn begins at $15/month focused on unlimited LinkedIn scheduling. Make offers better value for broad integrations, but ContentIn is more straightforward for LinkedIn-specific needs.
Make (formerly Integromat)
Free
Free
Beginners testing basic automations
- Limited operations per month
- Basic access to scenario builder
- Access to a subset of app integrations
- Community support
Core
$9/month
Small teams with moderate automation needs
- Increased monthly operations compared with Free
- Access to most standard app integrations
- Scheduling and basic error handling
- Support for several active scenarios
Pro
$16/month
Users needing advanced features
- Higher monthly operation limits
- Priority execution for scenarios
- More advanced modules and integrations
- Improved support response times
Teams
$29/month
Collaborating teams
- Team workspaces and collaboration features
- Role-based access controls
- Higher operation quotas for growing teams
- More advanced monitoring and governance options
Enterprise
Custom
Large organizations
- Custom operation and data limits
- Dedicated account management and onboarding
- Advanced security, compliance, and governance
- Priority support and SLA options
ContentIn
Essentials
$15/month
Solo users starting with LinkedIn
- Unlimited post scheduling for one LinkedIn profile
- Basic analytics dashboard
- Weekly AI report
- Idea storage and content plan to organize strategy
- Feed with comments and basic content templates
- Media library
- GIF library
- Schedule comments
Growth
$31/month
Users needing AI content tools
- All Essentials features
- Access to LinkedIn AI Ghostwriter
- Access to Viral LinkedIn Templates
- Enhanced idea generation and management
- Likely expanded analytics and AI capabilities (inferred from positioning)
Enterprise
Custom
Teams or agencies
- All Growth features
- Team or agency-oriented usage (inferred)
- Priority or dedicated support (inferred)
- Potential multi-seat or multi-workspace options (inferred)
Feature Deep Dive
Content Creation Capabilities
Make (formerly Integromat)
Strengths
- No direct content creation; focuses on automating content workflows
- Data transformation tools for generating dynamic content via integrations
- Custom modules for pulling and formatting data from sources
Workflow
Connect data sources → Transform and map → Automate output to social tools
ContentIn
Strengths
- AI Ghostwriter for posts in user's voice
- Viral templates and endless idea generator
- Quote image creator and media support for carousels
- Repurposing tools for high-performing content
- Idea manager from URLs and storage
Workflow
Generate ideas → Use AI to write → Customize with templates → Schedule
ContentIn excels at direct AI-driven LinkedIn content creation with voice-mimicking and templates, ideal for creators. Make lacks built-in content tools but shines in automating content pipelines across apps. Choose ContentIn for creative writing; Make for automated distribution.
Scheduling & Automation
Make (formerly Integromat)
Strengths
- Visual scenario builder for complex scheduling
- Real-time, interval, and on-demand triggers
- Branching logic, filters, and error handling
- Integrations for scheduling to any platform
Limitations
- Requires setup for social scheduling
- Operation costs for frequent runs
ContentIn
Strengths
- Native LinkedIn scheduler for profiles and pages
- Schedule follow-up comments and repurposed posts
- Unlimited posts in base plan
- Basic analytics for timing optimization
Limitations
- LinkedIn-only; no multi-step automations
- No advanced triggers or branching
Make is superior for versatile, multi-app automation and scheduling with robust controls, suitable for complex needs. ContentIn offers simple, unlimited LinkedIn scheduling but lacks depth. For broad automation, Make wins; for quick LinkedIn posts, ContentIn.
Integrations & Workflow Building
Make (formerly Integromat)
Strengths
- Thousands of prebuilt app integrations
- HTTP and webhook modules for custom APIs
- Advanced data mapping and aggregation
- Support for CRM, marketing, operations tools
Workflow
Select apps → Build scenario → Add logic and transforms → Deploy
ContentIn
Strengths
- Deep LinkedIn integration for posting and analytics
- URL-based idea generation from external sources
- Media libraries for internal assets
Limitations
- No broad app ecosystem
- Limited to LinkedIn API
Make dominates with its extensive, flexible integrations for any workflow. ContentIn is tightly integrated with LinkedIn but offers no extensibility beyond. If you need to connect multiple tools, choose Make; for standalone LinkedIn, ContentIn suffices.
Analytics & Reporting
Make (formerly Integromat)
Strengths
- Detailed execution logs and monitoring
- Error handling reports and retry insights
- Integration with analytics apps like Google Analytics
- Custom dashboards via data flows
Limitations
- No native social analytics; relies on integrations
ContentIn
Strengths
- Post and comment analytics for LinkedIn
- Weekly AI reports on performance
- Insights to identify what works
- Repurposing based on data
Limitations
- LinkedIn-specific only; no workflow analytics
ContentIn provides targeted LinkedIn post analytics for content optimization. Make offers deep workflow and execution insights via logs and integrations. For social performance, ContentIn; for automation monitoring, Make.
Use Case Comparison
Solo LinkedIn Creator
Make (formerly Integromat)
Fair
Can automate posting via integrations but lacks content creation tools; overkill for simple needs.
Best Plan: Core ($9/month)
Score: 5/10
ContentIn 🏆
Excellent
AI Ghostwriter, templates, and unlimited scheduling perfect for consistent personal branding.
Best Plan: Essentials ($15/month) or Growth ($31/month)
Score: 10/10
Marketing Team Needing Workflow Automation
Make (formerly Integromat) 🏆
Excellent
Visual builder connects CRM, email, and social for orchestrated campaigns.
Best Plan: Teams ($29/month)
Score: 10/10
ContentIn
Poor
Limited to LinkedIn content; no broad marketing integrations.
Best Plan: Not suitable
Score: 2/10
Solopreneur Building Personal Brand on LinkedIn
Make (formerly Integromat)
Good
Automate cross-app tasks but no AI content help.
Best Plan: Core ($9/month)
Score: 6/10
ContentIn 🏆
Excellent
Voice-specific AI and idea tools streamline branding efforts.
Best Plan: Growth ($31/month)
Score: 9/10
Startup Integrating Multiple SaaS Tools
Make (formerly Integromat) 🏆
Excellent
Replaces scripts with visual integrations for CRM, analytics, social.
Best Plan: Pro ($16/month)
Score: 10/10
ContentIn
Poor
No integration capabilities beyond LinkedIn.
Best Plan: Not suitable
Score: 1/10
Small Business Seeking LinkedIn Visibility
Make (formerly Integromat)
Fair
Can schedule via integrations but requires setup.
Best Plan: Core ($9/month)
Score: 5/10
ContentIn 🏆
Excellent
Consistent scheduling and analytics boost visibility efficiently.
Best Plan: Essentials ($15/month)
Score: 9/10
Agency Managing LinkedIn for Clients
Make (formerly Integromat) 🏆
Good
Team features and integrations for multi-client automations.
Best Plan: Teams ($29/month)
Score: 7/10
ContentIn
Good
Multi-profile support inferred in Enterprise, but limited scope.
Best Plan: Enterprise (Custom)
Score: 6/10
Operations Team Handling Data Workflows
Make (formerly Integromat) 🏆
Excellent
Advanced mapping, scheduling, and error handling for ops tasks.
Best Plan: Pro ($16/month)
Score: 10/10
ContentIn
Poor
No data workflow capabilities.
Best Plan: Not suitable
Score: 1/10
Content Creator Overcoming Writer's Block
Make (formerly Integromat)
Poor
No ideation or writing tools.
Best Plan: Not suitable
Score: 2/10
ContentIn 🏆
Excellent
Idea generator, templates, and AI Ghostwriter directly address block.
Best Plan: Growth ($31/month)
Score: 10/10
Enterprise Building Centralized Integration Hub
Make (formerly Integromat) 🏆
Excellent
Enterprise features for governance, security, and custom limits.
Best Plan: Enterprise (Custom)
Score: 10/10
ContentIn
Fair
Enterprise plan for teams, but narrow focus.
Best Plan: Enterprise (Custom)
Score: 4/10
Consultant Using LinkedIn for Client Acquisition
Make (formerly Integromat)
Good
Automate lead flows from LinkedIn to CRM.
Best Plan: Teams ($29/month)
Score: 7/10
ContentIn 🏆
Excellent
Analytics and repurposing optimize acquisition posts.
Best Plan: Growth ($31/month)
Score: 9/10
Budget-Conscious User Needing Basic Automation
Make (formerly Integromat) 🏆
Excellent
Free tier and low $9 entry for versatile use.
Best Plan: Free or Core ($9/month)
Score: 9/10
ContentIn
Fair
Starts at $15; good for LinkedIn but higher cost.
Best Plan: Essentials ($15/month)
Score: 6/10
Technical User Building API-Driven Workflows
Make (formerly Integromat) 🏆
Excellent
HTTP modules and custom logic for developers.
Best Plan: Pro ($16/month)
Score: 10/10
ContentIn
Poor
No API extensibility.
Best Plan: Not suitable
Score: 1/10
Pros and Cons
Make (formerly Integromat)
Pros
- Extremely flexible visual scenario builder for complex workflows
- Large catalog of app integrations plus generic HTTP and webhook modules
- Strong data mapping and transformation capabilities
- Suitable for both non-technical users and developers
- Robust scheduling, logging, and error handling features
- Team collaboration with shared workspaces and role-based access
- Free tier and low starting price for scalability
Cons
- Steeper learning curve than simpler automation tools
- Operation-based pricing can become expensive at high volumes
- Complex scenarios can be harder to maintain without strong internal practices
- Interface can feel overwhelming for new or non-technical users
- Some advanced use cases still require technical understanding of APIs and data structures
- No built-in AI for content creation
ContentIn
Pros
- Highly focused on LinkedIn, with workflows and features tailored to the platform
- AI Ghostwriter is designed to write in your own voice, improving authenticity
- Strong set of viral templates and idea tools to overcome writer’s block
- Built-in scheduler supports both personal profiles and company pages
- Analytics, repurposing, and follow-up comments help optimize performance over time
- Unlimited scheduling in base plan for consistent posting
Cons
- Dedicated pricing page currently returns 404, making some plan details less transparent
- Feature depth may feel heavy for users who only want a simple AI post generator
- Some higher-tier capabilities (especially Enterprise) are not fully documented publicly
- Tool is tightly focused on LinkedIn, so it is less suitable if you need multi-platform social scheduling
- Users who dislike AI-assisted writing may not fully benefit from the Ghostwriter-centric workflow
- Limited integrations beyond LinkedIn
Final Verdict
Make and ContentIn target different aspects of productivity: Make as a broad no-code automation platform for integrations and workflows, and ContentIn as a niche AI tool for LinkedIn content. Make suits versatile business automation, while ContentIn streamlines LinkedIn-specific creation and posting.
Choose Make if you require flexible automations connecting multiple tools and apps. Opt for ContentIn if LinkedIn content creation and scheduling is your core need. They can complement: use ContentIn for generating posts and Make to automate distribution across platforms.
Overall Scores
Make (formerly Integromat)
LinkedIn Focus: 6/10
Value: 9/10
ContentIn
LinkedIn Focus: 10/10
Value: 7/10
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