As a reviewer focused on social media management tools, I look for platforms that balance powerful features with ease of use. Having reviewed the public presentations of Klipfolio Klips and Make (formerly Integromat) extensively, I can help you understand which tool fits your specific workflow—and where a more streamlined alternative like PostFlow might be a better fit for creators who prioritize fast content creation.

Emilia Morosini, Chief Content Strategist at PostFlow

Klipfolio Klips

  • Platform: Business Intelligence & Dashboards
  • Best For: Custom KPI tracking and reporting
  • Strength: Pixel-level dashboard customization
  • Users: 25,000 customers

Starting at $120/month

Make (formerly Integromat)

  • Platform: Workflow Automation & Integrations
  • Best For: Multi-app automation and data flows
  • Strength: Visual drag-and-drop scenario builder
  • Users: Not specified

Starting at $9/month

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At a Glance

Data Integration

Feature Klipfolio Klips Make (formerly Integromat)
Cloud Service Connectors 130+ connectors for cloud services, databases, spreadsheets Extensive library of prebuilt app integrations (CRM, marketing, etc.)
REST API & SQL Support Full support for SQL, REST, and dynamic data sources HTTP modules and webhooks for any REST API
Database Connections Direct database integrations with data modeling Via modules or custom HTTP for database APIs
Spreadsheet Imports Native spreadsheet-style data handling and imports Possible via Google Sheets module, but not core focus

Visualization & Dashboards

Feature Klipfolio Klips Make (formerly Integromat)
Custom Dashboards 30+ visualizations with pixel-level layout control No native dashboarding; focuses on automation outputs
Theming & White-Labeling Custom theming, white-label options, logo upload Not applicable; no UI for end-users
Template Gallery Template gallery and client dashboard templates for agencies Prebuilt scenario templates for common automations
Export Options Published links, PDF exports, scheduled reports Execution logs, but no visual exports

Automation & Scheduling

Feature Klipfolio Klips Make (formerly Integromat)
Data Refresh Scheduling Automated data retrieval with scheduled refresh (up to near-real-time add-on) Scenario scheduling: real-time, interval-based, on-demand
Workflow Builder No multi-step workflows; focused on data pulls Visual drag-and-drop for multi-step scenarios with branching
Error Handling & Logging Debugging tools and asset management Detailed execution logs, retry controls, error handling
Real-Time Processing Near-real-time refresh add-on Real-time triggers via webhooks

Collaboration & Security

Feature Klipfolio Klips Make (formerly Integromat)
User Roles & Access User roles, centralized data access, collaboration via comments Shared workspaces, role-based access
Team Collaboration Unlimited users on all plans, comments for feedback Team workspaces with governance features
Single Sign-On (SSO) SSO add-on via SAML Enterprise-level SSO and compliance
API Access API for advanced users Full API for custom integrations

Advanced Features

Feature Klipfolio Klips Make (formerly Integromat)
Data Modeling & Joins Spreadsheet-like formulas and data joins Advanced data mapping, transformation, aggregation
Custom Domains & Branding Custom domain and theme add-ons Not applicable for end-user branding
Professional Services Onboarding, training, implementation services Dedicated onboarding for Enterprise
Dedicated Hosting Dedicated server add-on Enterprise custom deployments
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Pricing Comparison

Klipfolio Klips starts at $120/month for BI dashboards with unlimited users, while Make offers a free tier and starts at $9/month for automation, scaling by operations. Klipfolio's pricing suits dashboard-heavy teams, while Make provides better entry-level value for automation needs.

Klipfolio Klips

Base

$120/month

Small teams starting with dashboards

  • 3 dashboards
  • Unlimited users
  • 4-hour data refresh rate
  • 130+ data integrations
  • Data modelling and joins
  • Published links
  • PDF reports
  • Scheduled reports
  • Template gallery
  • Add your logo

Grow

$190/month

Growing teams needing more dashboards

  • 10 dashboards
  • Unlimited users
  • 1-hour data refresh rate
  • 130+ data integrations
  • Data modelling and joins
  • Published links
  • PDF reports
  • Scheduled reports
  • Template gallery
  • Add your logo

Team

$310/month

Teams requiring faster data updates

  • 20 dashboards
  • Unlimited users
  • 15-minute data refresh rate
  • 130+ data integrations
  • Data modelling and joins
  • Published links
  • PDF reports
  • Scheduled reports
  • Template gallery
  • Add your logo

Team+

$600/month

Advanced teams with high-volume dashboards

  • 40 dashboards
  • Unlimited users
  • Up-to-the-minute data refresh
  • 130+ data integrations
  • Data modelling and joins
  • Published links
  • PDF reports
  • Scheduled reports
  • Template gallery
  • Add your logo

Extra Dashboards (Add-On)

$8/month

Expanding dashboard limits

  • Additional dashboards beyond plan limits

Near-Real-Time Refresh (Add-On)

$139/month

Dynamic data needs

  • Dedicated queue for more frequent refresh
  • Optimized handling of dynamic data sources
  • Scheduled warm-up for offline refresh

Warm Up Refresh (Add-On)

$39/month

Ensuring fresh data on login

  • Daily scheduled refresh of all data sources
  • Ensures data is current on first login

Custom Domain (Add-On)

$69/month

Branded access

  • Use your own WWW domain name (URL)

Custom Theme (Add-On)

$69/month

UI customization

  • Upload custom CSS and JavaScript
  • Dramatically overhaul Klipfolio’s look and feel

White-Label Bundle (Add-On)

$299/month

Agencies and OEMs

  • Remove Klipfolio name and brand from interface
  • Customize sign-in screen
  • Update common terminology
  • Apply CSS and custom theme
  • Use custom domain
  • Support for agency and OEM scenarios

Priority Support (Add-On)

$49/month

Faster help

  • Priority placement in support queue
  • Access to Klipfolio expert during business hours

Dedicated Server (Add-On)

$699/month

High-performance needs

  • Dedicated hosting environment
  • Increased compute resources for formulas and data fetching

Single Sign-On (Add-On)

$49/month

Secure access

  • SSO via SAML or custom approach

Onboarding, Training, and Professional Services

Custom

Complex setups

  • Customized onboarding and training plans
  • Implementation services for APIs and data sources
  • Dedicated Data Hero for monthly one-on-one training

Make (formerly Integromat)

Free

Free

Testing basic automations

  • Limited operations per month
  • Basic access to scenario builder
  • Access to a subset of app integrations
  • Community support

Core

$9/month

Individuals or small teams starting automation

  • Increased monthly operations compared with Free
  • Access to most standard app integrations
  • Scheduling and basic error handling
  • Support for several active scenarios

Pro

$16/month

Users needing advanced modules

  • Higher monthly operation limits
  • Priority execution for scenarios
  • More advanced modules and integrations
  • Improved support response times

Teams

$29/month

Collaborative teams

  • Team workspaces and collaboration features
  • Role-based access controls
  • Higher operation quotas for growing teams
  • More advanced monitoring and governance options

Enterprise

Custom

Large organizations

  • Custom operation and data limits
  • Dedicated account management and onboarding
  • Advanced security, compliance, and governance
  • Priority support and SLA options
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Feature Deep Dive

Data Integration Capabilities

Klipfolio Klips

Strengths
  • 130+ native connectors for cloud services, databases, and spreadsheets
  • Support for SQL queries, REST APIs, and dynamic data sources
  • Automated data retrieval with modeling and joins for complex datasets
  • Pixel-level control in building integrated dashboards
Workflow

Connect data source → Model and join data → Schedule refresh → Visualize in dashboard

Make (formerly Integromat)

Strengths
  • Thousands of prebuilt app integrations across CRM, marketing, and operations
  • Webhooks and HTTP modules for custom API connections
  • Advanced data mapping, transformation, and aggregation in workflows
  • Handles multi-step data flows between apps
Workflow

Select trigger app → Add actions and transformations → Map data → Schedule or trigger execution

Klipfolio excels in BI-focused integrations for dashboard building with spreadsheet-like flexibility, ideal for data visualization teams. Make shines in automation integrations for connecting disparate apps in workflows, better for operational efficiency. Choose Klipfolio for reporting needs, Make for process automation.

Klipfolio data integration features

Visualization & Automation

Klipfolio Klips

Strengths
  • 30+ best-practice visualizations with custom layouts and theming
  • Automated refresh and scheduling for live dashboards
  • White-label options and exports for sharing insights
  • Template gallery for quick starts
Limitations
  • No multi-step workflow automation beyond data refresh
  • Learning curve for formulas and modeling

Make (formerly Integromat)

Strengths
  • Visual drag-and-drop for building complex scenarios with branching logic
  • Robust scheduling, error handling, and real-time triggers
  • Data transformation tools for automation outputs
  • Execution logs for monitoring automated processes
Limitations
  • Lacks native visualization or dashboarding capabilities
  • Complex scenarios require maintenance

Klipfolio is superior for visualization and dashboard automation, offering customizable BI tools without coding. Make dominates in workflow automation, enabling no-code integrations but requiring additional tools for visuals. For dashboards, Klipfolio wins; for automations, Make is unmatched.

Collaboration & Reporting

Klipfolio Klips

Strengths
  • Unlimited users with roles and comment-based collaboration
  • Published links, PDF exports, and scheduled reports
  • White-label bundle for agencies, custom domains
  • Centralized data access for teams
Workflow

Build dashboard → Share via link or role → Collaborate with comments → Export reports

Make (formerly Integromat)

Strengths
  • Shared workspaces with role-based access for teams
  • Governance features in Teams and Enterprise plans
  • Detailed logs and monitoring for scenario oversight
  • Custom deployments for enterprise collaboration
Limitations
  • No built-in reporting or export visuals
  • Collaboration focused on scenario sharing, not end-user views

Klipfolio offers stronger collaboration for BI teams with visual sharing and white-label reporting, perfect for agencies. Make provides solid team workspaces for automation governance but lacks reporting depth. Klipfolio is better for client-facing insights, Make for internal process teams.

Klipfolio collaboration and reporting

Advanced Scaling & Support

Klipfolio Klips

Strengths
  • Add-ons for near-real-time, dedicated servers, SSO
  • Professional services for onboarding and custom implementation
  • API and debugging tools for advanced users
  • Extensive help center and priority support add-on
Limitations
  • Add-ons significantly increase costs
  • Annual pricing may deter short-term use

Make (formerly Integromat)

Strengths
  • Custom Enterprise plans with SLAs, compliance, and dedicated management
  • Advanced modules for complex logic and high-volume operations
  • Priority support in Pro and above
  • Scalable operation limits without per-user fees
Limitations
  • High-volume usage can drive up costs unpredictably
  • Steeper learning for advanced API use cases

Both scale well, but Klipfolio's add-ons cater to BI customization and agency needs, while Make's Enterprise focus on governance suits large automation hubs. Klipfolio for flexible reporting scale, Make for enterprise integrations.

Klipfolio advanced features
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Use Case Comparison

Marketing Teams Needing Cross-Channel Dashboards

Klipfolio Klips 🏆

Excellent

Connects to analytics tools for performance dashboards, automated refresh for real-time insights, customizable visuals for campaigns.

Best Plan: Grow ($190/month)

Score: 9/10

Make (formerly Integromat)

Good

Automates data flows between marketing apps (e.g., CRM to email), but no native dashboards for visualization.

Best Plan: Pro ($16/month)

Score: 7/10

Sales and Revenue Teams Tracking Pipeline

Klipfolio Klips 🏆

Excellent

Real-time KPI dashboards for pipeline and revenue, integrates with CRM and spreadsheets for custom metrics.

Best Plan: Team ($310/month)

Score: 10/10

Make (formerly Integromat)

Fair

Automates sales workflows (e.g., lead updates), but visualization requires external tools.

Best Plan: Teams ($29/month)

Score: 6/10

Finance Leaders Monitoring KPIs

Klipfolio Klips 🏆

Excellent

Cash flow and executive dashboards with data modeling, scheduled reports for compliance.

Best Plan: Team+ ($600/month)

Score: 9/10

Make (formerly Integromat)

Good

Automates financial data syncs (e.g., invoicing to accounting), logs for audits.

Best Plan: Pro ($16/month)

Score: 7/10

Agencies Delivering Client Reporting

Klipfolio Klips 🏆

Excellent

White-label dashboards, templates, unlimited users for client collaboration, PDF exports.

Best Plan: Team ($310/month) + White-Label Add-On

Score: 10/10

Make (formerly Integromat)

Fair

Team workspaces for client automations, but no reporting visuals or branding.

Best Plan: Teams ($29/month)

Score: 5/10

Consultants Building Reusable KPI Dashboards

Klipfolio Klips 🏆

Excellent

Template gallery, custom theming for multiple clients, API for reusability.

Best Plan: Grow ($190/month)

Score: 9/10

Make (formerly Integromat)

Good

Reusable scenario templates for client workflows, shared access.

Best Plan: Teams ($29/month)

Score: 7/10

Startups and SMBs Automating Workflows

Klipfolio Klips

Fair

Basic dashboards for metrics, but high starting price and no workflow automation.

Best Plan: Base ($120/month)

Score: 5/10

Make (formerly Integromat) 🏆

Excellent

Low-cost no-code automations replace scripts, integrates SaaS tools affordably.

Best Plan: Core ($9/month)

Score: 10/10

Enterprises Building Integration Hubs

Klipfolio Klips

Good

Scalable with dedicated servers, but focused on BI not full integrations.

Best Plan: Team+ ($600/month) + Add-Ons

Score: 7/10

Make (formerly Integromat) 🏆

Excellent

Enterprise governance, custom limits, advanced security for centralized automations.

Best Plan: Enterprise (Custom)

Score: 10/10

Technical Users Handling APIs

Klipfolio Klips

Good

REST/SQL support with formulas, debugging tools for data pulls.

Best Plan: Team ($310/month)

Score: 8/10

Make (formerly Integromat) 🏆

Excellent

Visual control over APIs with HTTP modules, data transformations for developers.

Best Plan: Pro ($16/month)

Score: 9/10

Non-Technical Users Needing Simple Insights

Klipfolio Klips

Fair

Templates help, but formulas introduce learning curve.

Best Plan: Base ($120/month)

Score: 6/10

Make (formerly Integromat) 🏆

Good

Drag-and-drop builder accessible, but complexity in advanced scenarios.

Best Plan: Core ($9/month)

Score: 8/10

Operations Teams Orchestrating Data Flows

Klipfolio Klips

Fair

Data joins for ops metrics, but no multi-step automation.

Best Plan: Grow ($190/month)

Score: 5/10

Make (formerly Integromat) 🏆

Excellent

Multi-step workflows for ops between CRM, email, analytics.

Best Plan: Teams ($29/month)

Score: 10/10

Budget-Conscious Teams

Klipfolio Klips

Poor

High entry price limits accessibility for small or experimental teams.

Best Plan: Not ideal

Score: 3/10

Make (formerly Integromat) 🏆

Excellent

Free tier and low starting price for testing and scaling.

Best Plan: Free or Core ($9/month)

Score: 9/10

Agencies at Scale with Client Reporting

Klipfolio Klips 🏆

Excellent

White-label, unlimited users, templates for multi-client dashboards.

Best Plan: Team ($310/month) + White-Label ($299/month)

Score: 10/10

Make (formerly Integromat)

Good

Workspaces for clients, but no reporting or branding tools.

Best Plan: Teams ($29/month)

Score: 6/10

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Pros and Cons

Klipfolio Klips

Pros

  • Highly flexible dashboards with 30+ visualization types and pixel-level control
  • Connects to 130+ data sources, including spreadsheets, databases, and REST APIs
  • Automated data refresh and scheduling reduce manual reporting work
  • Strong support for agencies with white-label bundle and client templates
  • Unlimited users on all core plans improves collaboration and sharing
  • Template gallery and professional services accelerate setup
  • Robust exports and sharing options for stakeholder reporting

Cons

  • Learning curve for non-technical users due to formulas and data modeling
  • Advanced features like near-real-time refresh and white-labeling require add-ons or higher tiers
  • Base plan limits dashboards, which can be restrictive for complex organizations
  • Interface and configuration can feel heavy compared to lightweight, AI-first tools
  • Pricing is annual-first, which may not suit very small or experimental teams
  • No native workflow automation beyond data refresh
  • Add-on costs can accumulate for full functionality

Make (formerly Integromat)

Pros

  • Extremely flexible visual scenario builder for complex workflows
  • Large catalog of app integrations plus generic HTTP and webhook modules
  • Strong data mapping and transformation capabilities
  • Suitable for both non-technical users and developers
  • Robust scheduling, logging, and error handling features
  • Free tier and low starting price for accessibility
  • Scalable for enterprises with custom governance
  • No per-user fees, ideal for teams

Cons

  • Steeper learning curve than simpler automation tools
  • Operation-based pricing can become expensive at high volumes
  • Complex scenarios can be harder to maintain without strong internal practices
  • Interface can feel overwhelming for new or non-technical users
  • Some advanced use cases still require technical understanding of APIs and data structures
  • No native dashboarding or visualization tools
  • Costs unpredictable for high-usage scenarios
Want the best of both worlds? Try PostFlow for fast content creation without the complexity. Try out now

Final Verdict

Klipfolio Klips and Make address complementary needs in the SaaS ecosystem. Klipfolio is a BI powerhouse for building and sharing automated dashboards, ideal for teams focused on insights and reporting. Make is an automation leader for connecting apps and streamlining workflows, perfect for operational efficiency without code.

Opt for Klipfolio Klips if your core need is BI dashboards and reporting with deep customization. Choose Make if automation and app integrations drive your workflows. For hybrid needs, integrate Make to feed data into Klipfolio for end-to-end solutions.

Overall Scores

Klipfolio Klips

4.3 / 5.0

Agency Features: 9/10

Value: 7/10

Make (formerly Integromat)

4.4 / 5.0

Agency Features: 6/10

Value: 9/10

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