Kennected vs Make
Kennected
- Platform: LinkedIn only
- Best For: B2B LinkedIn lead generation
- Strength: Sales outreach automation
- Users: Not specified
Starting at $79/month
Make (formerly Integromat)
- Platform: Multi-app integrations
- Best For: Workflow automation and API connections
- Strength: Flexible no-code scenarios
- Users: Not specified
Starting at $9/month
Table of Contents
At a Glance
Platform Support
| Feature | Kennected | Make (formerly Integromat) |
|---|---|---|
| LinkedIn Integration | ✓ Native LinkedIn outreach automation | ✓ Via app integration module |
| CRM Integrations (e.g., Salesforce, HubSpot) | ✗ Limited to LinkedIn | ✓ Prebuilt modules for 1000+ apps including CRMs |
| Email & Marketing Tools | ✗ Not supported | ✓ Integrations with Gmail, Mailchimp, etc. |
| API & Webhook Support | ✗ Not available | ✓ HTTP modules and webhooks for custom APIs |
Automation & Outreach
| Feature | Kennected | Make (formerly Integromat) |
|---|---|---|
| Connection Request Automation | ✓ Personalized LinkedIn connection sequences | ✗ Not specialized for social outreach |
| Campaign Workflows | ✓ Targeted LinkedIn audience campaigns | ✓ Visual multi-step scenario builder |
| Personalized Messaging Sequences | ✓ Follow-up messaging automation | ✗ Possible via custom workflows but not native |
| Data Transformation & Mapping | ✗ Basic only | ✓ Advanced tools for data aggregation and filtering |
| Error Handling & Retries | ✓ Safety controls for LinkedIn limits | ✓ Detailed logs and retry mechanisms |
Analytics & Reporting
| Feature | Kennected | Make (formerly Integromat) |
|---|---|---|
| Campaign Performance Analytics | ✓ Connection and reply rates | ✓ Execution logs and scenario performance |
| Advanced Data Insights | ✗ Basic metrics | ✓ Custom reporting via integrations |
| Team Reporting | ✓ Shared analytics for teams | ✓ Role-based access and monitoring |
Collaboration & Support
| Feature | Kennected | Make (formerly Integromat) |
|---|---|---|
| Team Workspaces | ✓ Multi-user seats for sales teams | ✓ Shared workspaces with roles |
| Onboarding & Training | ✓ Messaging templates and training | ✓ Documentation and community support |
| Custom Integrations | ✗ Limited | ✓ Enterprise governance and custom deployments |
Safety & Compliance
| Feature | Kennected | Make (formerly Integromat) |
|---|---|---|
| Activity Throttling | ✓ LinkedIn daily limits compliance | ✓ Scheduling and error controls |
| Account Restriction Risks | ✓ Potential LinkedIn bans if misused | ✗ General API compliance |
| Advanced Security | ✗ Basic | ✓ Enterprise compliance features |
Pricing Comparison
Kennected starts at $79/month for LinkedIn-focused outreach, while Make offers a free tier and starts at $9/month for broad automation. Kennected's pricing suits sales teams, but Make provides better scalability and value for diverse workflows.
Kennected
Solo
$79/month
Individual sales professionals
- Single user license for LinkedIn outreach
- Basic campaign and sequence management
- Standard activity throttling and safety controls
- Email support during business hours
Team
$149/month
Small sales teams
- Multiple user seats for small sales teams
- Shared templates and campaign libraries
- Enhanced reporting across users
- Priority email support
Agency
Custom
Agencies handling multiple clients
- Higher-volume outreach for multiple client accounts
- Advanced onboarding and strategy support
- Dedicated customer success contact
- Custom reporting and integrations
Make (formerly Integromat)
Free
Free
Testing basic automations
- Limited operations per month
- Basic access to scenario builder
- Access to a subset of app integrations
- Community support
Core
$9/month
Individuals or small teams starting out
- Increased monthly operations compared with Free
- Access to most standard app integrations
- Scheduling and basic error handling
- Support for several active scenarios
Pro
$16/month
Growing teams needing more power
- Higher monthly operation limits
- Priority execution for scenarios
- More advanced modules and integrations
- Improved support response times
Teams
$29/month
Collaborative teams
- Team workspaces and collaboration features
- Role-based access controls
- Higher operation quotas for growing teams
- More advanced monitoring and governance options
Enterprise
Custom
Large organizations
- Custom operation and data limits
- Dedicated account management and onboarding
- Advanced security, compliance, and governance
- Priority support and SLA options
Feature Deep Dive
Lead Generation Capabilities
Kennected
Strengths
- Automated LinkedIn connection requests with personalization
- Campaign workflows targeting specific audiences
- Follow-up messaging sequences
- Basic analytics for connection and reply rates
- Safety throttling to avoid restrictions
Workflow
Define target audience → Set up campaign → Automate connections and messages → Monitor analytics → Iterate
Make (formerly Integromat)
Strengths
- Integrate LinkedIn with CRMs for lead syncing
- Automate data capture from forms or APIs
- Custom workflows for lead enrichment via multiple apps
- No native LinkedIn outreach but flexible via modules
Workflow
Connect LinkedIn API → Build scenario for data pull → Transform and route to CRM → Handle errors
Kennected excels in direct LinkedIn outreach automation for B2B sales, making it ideal for prospecting. Make offers more general lead workflows through integrations but lacks Kennected's social selling focus. Choose Kennected for LinkedIn-specific leads; Make for cross-app lead management.
Workflow Automation
Kennected
Strengths
- Campaign-based outreach sequences
- Personalized messaging automation
- Activity throttling for compliance
- Onboarding templates for quick setup
Limitations
- Limited to LinkedIn actions
- No multi-app integrations
- Basic error handling
Make (formerly Integromat)
Strengths
- Drag-and-drop visual scenario builder
- Multi-step workflows with branching logic
- Scheduling options (real-time, interval, on-demand)
- Advanced data mapping and transformation
- Error handling, retries, and detailed logs
Limitations
- Steeper learning curve
- Operation costs at scale
Make is superior for complex, multi-app automations with its visual builder and extensive library. Kennected is simpler but confined to LinkedIn outreach. For sales-specific automation, Kennected wins; for versatile business processes, Make is unmatched.
Integrations & Extensibility
Kennected
Strengths
- Deep LinkedIn API integration
- Basic CRM export possible via manual means
Limitations
- No native app integrations
- Relies on LinkedIn ecosystem only
Make (formerly Integromat)
Strengths
- 1000+ prebuilt app integrations (CRM, email, etc.)
- HTTP and webhook modules for any REST API
- Custom code modules for advanced needs
- Team-shared scenarios
Limitations
- Requires setup for each integration
Make's vast integration library and API flexibility make it a powerhouse for connecting tools. Kennected is narrowly focused on LinkedIn, limiting extensibility. Use Make for ecosystem-wide automation; Kennected for standalone LinkedIn tasks.
Analytics & Reporting
Kennected
Strengths
- Connection rates, reply rates, campaign performance
- Basic team reporting
Limitations
- Limited depth due to website issues
- No advanced customization
Make (formerly Integromat)
Strengths
- Execution logs, error tracking, performance metrics
- Custom reports via integrations
- Monitoring for teams with governance
Limitations
- Less sales-specific metrics
Both provide solid basics, but Make's logs and custom reporting suit complex workflows. Kennected's analytics are tailored to outreach metrics. For sales insights, Kennected; for operational monitoring, Make.
Use Case Comparison
B2B Sales Team Using LinkedIn
Kennected 🏆
Excellent
Specialized automation for connections, messaging, and campaigns directly on LinkedIn.
Best Plan: Team ($149/month)
Score: 9/10
Make (formerly Integromat)
Good
Can integrate LinkedIn with CRMs but lacks native outreach tools.
Best Plan: Pro ($16/month)
Score: 6/10
Marketing Workflow Automation
Kennected
Poor
Limited to LinkedIn, no multi-tool support.
Best Plan: Not suitable
Score: 2/10
Make (formerly Integromat) 🏆
Excellent
Connects email, CRM, analytics for full campaigns.
Best Plan: Teams ($29/month)
Score: 10/10
Startup Building Integration Hub
Kennected
Poor
No broad integrations.
Best Plan: Not suitable
Score: 1/10
Make (formerly Integromat) 🏆
Excellent
No-code workflows replace scripts across SaaS tools.
Best Plan: Core ($9/month)
Score: 10/10
Agency Managing LinkedIn for Clients
Kennected 🏆
Good
Agency plan for multi-client, but website limits verification.
Best Plan: Agency (Custom)
Score: 7/10
Make (formerly Integromat)
Fair
Workspaces for teams, but not outreach-focused.
Best Plan: Teams ($29/month)
Score: 5/10
Operations Team Automating Processes
Kennected
Poor
Sales-only focus.
Best Plan: Not suitable
Score: 2/10
Make (formerly Integromat) 🏆
Excellent
Handles data flows, scheduling, and error-proof automations.
Best Plan: Pro ($16/month)
Score: 9/10
Solo Founder Doing LinkedIn Prospecting
Kennected 🏆
Excellent
Saves time on manual outreach with templates.
Best Plan: Solo ($79/month)
Score: 8/10
Make (formerly Integromat)
Fair
Overkill for simple prospecting; better for broader tasks.
Best Plan: Core ($9/month)
Score: 4/10
Enterprise Needing Custom Integrations
Kennected
Poor
Lacks enterprise governance.
Best Plan: Not suitable
Score: 3/10
Make (formerly Integromat) 🏆
Excellent
Custom deployments, security, and SLAs.
Best Plan: Enterprise (Custom)
Score: 10/10
SDR Team for Outbound Sales
Kennected 🏆
Excellent
Structured sequences and analytics for prospecting.
Best Plan: Team ($149/month)
Score: 9/10
Make (formerly Integromat)
Good
Can automate lead routing but not social outreach.
Best Plan: Teams ($29/month)
Score: 6/10
Non-Technical User Needing Automation
Kennected
Good
Simple for LinkedIn tasks with training.
Best Plan: Solo ($79/month)
Score: 7/10
Make (formerly Integromat) 🏆
Excellent
Visual builder accessible to beginners.
Best Plan: Core ($9/month)
Score: 8/10
Budget-Conscious Team
Kennected
Fair
Higher cost, limited scope.
Best Plan: Solo ($79/month)
Score: 5/10
Make (formerly Integromat) 🏆
Excellent
Free tier and low pricing for versatile use.
Best Plan: Free or Core ($9/month)
Score: 9/10
Handling Complex Data Flows
Kennected
Poor
Basic data handling only.
Best Plan: Not suitable
Score: 2/10
Make (formerly Integromat) 🏆
Excellent
Advanced mapping, aggregation, and branching.
Best Plan: Pro ($16/month)
Score: 10/10
LinkedIn-Heavy Agency
Kennected 🏆
Excellent
Multi-client outreach support.
Best Plan: Agency (Custom)
Score: 8/10
Make (formerly Integromat)
Good
Can build custom LinkedIn flows but less efficient.
Best Plan: Teams ($29/month)
Score: 6/10
Pros and Cons
Kennected
Pros
- Focused on LinkedIn outreach, ideal for B2B sales
- Automates connections and follow-ups, saving manual effort
- Campaign structure with basic analytics for iteration
- Includes onboarding, training, and templates
- Safety controls to respect LinkedIn limits
Cons
- Website returns 403 error, limiting verification
- Over-reliance on automation risks spammy outreach
- Potential LinkedIn account restrictions if misused
- Pricing and features unconfirmed from primary sources
- Narrow focus excludes broader integrations
- Higher starting price for limited scope
Make (formerly Integromat)
Pros
- Flexible visual builder for complex workflows
- Extensive 1000+ app integrations plus API support
- Strong data handling, scheduling, and error features
- Suitable for non-technical and developer users
- Free tier and scalable pricing
- Team collaboration with governance options
Cons
- Steeper learning curve than simple tools
- Operation-based pricing expensive at high volumes
- Complex scenarios hard to maintain without practices
- Interface overwhelming for beginners
- Advanced cases require API knowledge
- Not specialized for social outreach like LinkedIn
Final Verdict
Kennected and Make address automation differently: Kennected for targeted LinkedIn sales outreach, Make for versatile no-code workflows across apps. Kennected suits sales motions but has verification issues; Make offers flexibility but a learning curve.
Choose Kennected for LinkedIn-heavy sales prospecting despite website concerns. Opt for Make for general automation and integrations. Combine them: Kennected for outreach, Make for lead routing and workflows.
Overall Scores
Kennected
LinkedIn Focus: 10/10
Lead Generation: 9/10
Value: 5/10
Make (formerly Integromat)
LinkedIn Focus: 5/10
Lead Generation: 6/10
Value: 9/10
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