Inlytics vs Metricool
Inlytics
- Platform: LinkedIn only
- Best For: LinkedIn analytics and B2B lead generation
- Strength: Deep performance insights and privacy compliance
- Users: Not specified
Starting at Contact Inlytics for current lowest paid plan pricing
Metricool
- Platform: Multiple platforms (Facebook, Instagram, LinkedIn, etc.)
- Best For: Multi-brand management and agency workflows
- Strength: Integrated AI assistant and robust reporting
- Users: 5 brands
Starting at €14/month
Table of Contents
At a Glance
Platform Support
| Feature | Inlytics | Metricool |
|---|---|---|
| ✓ Deep LinkedIn-specific support for posts and profiles | ✓ Supports personal and company profiles, but as part of multi-platform | |
| X (Twitter) | ✗ LinkedIn-only focus | ✓ Requires separate paid add-on per account |
| Facebook & Instagram | ✗ Not supported | ✓ Full support including Reels, Stories, and hashtag analytics |
| YouTube, TikTok, Pinterest | ✗ Not supported | ✓ Comprehensive support across video and visual platforms |
| Other Platforms (Google My Business, etc.) | ✗ LinkedIn-only | ✓ Broad coverage including web/blog analytics |
Analytics & Insights
| Feature | Inlytics | Metricool |
|---|---|---|
| Post and Profile Analytics | ✓ LinkedIn-specific historical tracking and trend analysis | ✓ Cross-platform analytics with unlimited historical data |
| Audience Engagement Insights | ✓ Tailored to LinkedIn audience demographics | ✓ Unified insights across networks, including competitor analysis |
| Competitor Analysis | ✗ Not available | ✓ Up to 100 profiles per brand on paid plans |
| AI-Powered Insights | ✗ Data-driven but no AI interpretation | ✓ AI assistant analyzes performance and suggests improvements |
| Privacy-Compliant Implementation | ✓ Uses Iubenda for consent-aware tracking | ✗ Standard compliance, but not highlighted as specialized |
Scheduling & Content Management
| Feature | Inlytics | Metricool |
|---|---|---|
| Post Scheduling | ✓ LinkedIn-focused scheduling and content management | ✓ Visual drag-and-drop planner with best-time suggestions |
| Unlimited Scheduling | ✓ On paid plans for LinkedIn posts | ✓ Unlimited on paid plans, subject to fair use |
| AI Content Creation | ✗ No AI-powered ideation | ✓ AI Social Media Assistant with credits for generation |
| Unified Inbox | ✗ Not available | ✓ Centralized for comments and messages across platforms |
| Link-in-Bio Tool | ✗ Not available | ✓ SmartLinks with multiple links and analytics |
Reporting & Integrations
| Feature | Inlytics | Metricool |
|---|---|---|
| Customizable Reports | ✓ Exportable reports for LinkedIn performance | ✓ PDF, PPT, CSV with templates; Looker Studio connector |
| Integrations | ✗ Limited, focused on LinkedIn API | ✓ Google Drive, Canva, Zapier, Make, and more |
| Advanced Reporting | ✗ Standard dashboard and exports | ✓ API access and custom templates on higher tiers |
| Team Collaboration | ✓ Suitable for teams and agencies on Team plan | ✓ Unlimited access, role-based permissions, post approvals |
Pricing Comparison
Inlytics requires contacting sales for pricing details, with example tiers starting around $29/month for LinkedIn-focused features. Metricool offers a free plan and transparent tiers starting at €14/month ($18 USD approx.), providing better accessibility for multi-platform users while scaling for agencies.
Inlytics
Starter (Example)
$29/month
Individual LinkedIn users
- Core LinkedIn post analytics
- Basic profile performance metrics
- Single LinkedIn account connection
- Standard reporting dashboard
Professional (Example)
$59/month
Freelancers and consultants
- All Starter features
- Advanced engagement and follower analytics
- Additional LinkedIn accounts or seats
- Exportable reports for clients or stakeholders
Team (Example)
$99/month
B2B teams and agencies
- All Professional features
- Team collaboration and multiple seats
- Priority support and onboarding
- Enhanced reporting suitable for agencies and B2B teams
Metricool
Free
$0/month
Solo testers and small accounts
- Management of all social media accounts for 1 brand (excluding LinkedIn and Twitter/X)
- Planning up to 50 pieces of content per month
- Analysis of 5 competitor profiles
- Access to analytics with 3 months of historical data
- AI Social Media Assistant with 5 credits per brand per month
- Connection of 1 profile per supported social network and web/blog
- Basic planner with best times and social calendar
- Basic SmartLinks and web/blog real-time analytics
Starter (up to 5 brands)
$18/month
Freelancers managing few clients
- Management of all social media accounts for up to 5 brands (excluding Twitter/X without add-on)
- Unlimited* scheduled posts per month, subject to fair use policy
- LinkedIn connection for personal and company profiles
- Access to Twitter/X via paid add-on per account
- Analysis of up to 100 competitor profiles
- Downloadable reports in PDF and PPT formats
- Multiple SmartLinks link-in-bio pages with analytics
- AI Social Media Assistant with 20 credits per brand per month
- Analytics with unlimited historical data (except X/Twitter limits)
- Google Drive and Canva integrations
Starter (up to 10 brands)
$31/month
Growing small teams
- All features of Starter (up to 5 brands)
- Management of all social media accounts for up to 10 brands (excluding Twitter/X without add-on)
- Unlimited* scheduled posts per month across brands
- Extended capacity for competitor analysis and reporting
Advanced (up to 15 brands)
$45/month
Mid-sized agencies
- All features of Starter plans
- Management of all social media accounts for up to 15 brands (excluding Twitter/X without add-on)
- Unlimited team and client access
- Role-based permissions and brand-level access control
- Post approval system for client and internal workflows
- Customizable templates for reports
- Looker Studio connector for advanced reporting dashboards
- Zapier and Make integrations for workflow automation
- MCP AI connection and enhanced AI features
- API access for custom integrations
Advanced (up to 25 brands)
$72/month
Larger agencies
- All features of Advanced (up to 15 brands)
- Management of all social media accounts for up to 25 brands (excluding Twitter/X without add-on)
- Higher capacity for multi-brand analytics and reporting
Advanced (up to 50 brands)
$139/month
Enterprise-level teams
- All features of Advanced (up to 25 brands)
- Management of all social media accounts for up to 50 brands (excluding Twitter/X without add-on)
- Scalable collaboration for larger agencies and in-house teams
Custom (50+ brands)
Custom
Large enterprises
- All features of the Advanced plan
- Management of more than 50 brands with custom limits
- Custom number of brands and publication limits
- Integration capabilities tailored to enterprise needs
- Priority support and onboarding options
- Full access to Looker Studio connector, API, and automation integrations
Feature Deep Dive
Analytics & Insights Capabilities
Inlytics
Strengths
- LinkedIn-specific post and profile analytics
- Historical performance tracking and trend analysis
- Audience and engagement insights tailored to professional networks
- Privacy-aware implementation with Iubenda for compliant data handling
- Structured reporting for B2B and agency use
Workflow
Connect LinkedIn account → Track posts and profile metrics → Analyze trends → Export insights for optimization
Metricool
Strengths
- Cross-platform analytics with unlimited historical data
- Competitor analysis for up to 100 profiles
- Reels, Stories, and hashtag performance tracking
- AI-powered insights via Social Media Assistant
- Unified view of engagement across brands
Workflow
Connect multiple accounts → Schedule and monitor posts → Use AI to interpret data → Generate competitor reports
Inlytics provides superior depth for LinkedIn analytics, ideal for professionals seeking precise professional network insights. Metricool offers broader, multi-platform analytics with AI enhancements and competitor tracking, making it better for teams managing diverse channels.
Scheduling & Automation
Inlytics
Strengths
- Dedicated LinkedIn post scheduling
- Content management optimized for professional posts
- Trend-based scheduling recommendations
- Seamless integration with analytics for data-driven timing
Limitations
- LinkedIn-only, no multi-platform support
- No AI content generation or advanced automation like approvals
Metricool
Strengths
- Visual planner with drag-and-drop and best-time suggestions
- Unlimited scheduling subject to fair use
- AI Social Media Assistant for content ideation
- Post approval workflows and team scheduling
Limitations
- Twitter/X requires add-on
- Overwhelming interface for LinkedIn-only users
Metricool dominates in flexible, multi-platform scheduling with AI and collaboration tools, while Inlytics offers streamlined, LinkedIn-centric scheduling tied directly to analytics. Choose Metricool for automation across channels; Inlytics for focused LinkedIn efficiency.
Reporting & Collaboration
Inlytics
Strengths
- Exportable reports for stakeholders
- Team seats on higher plans for B2B collaboration
- Analytics backbone for agencies managing LinkedIn clients
- Priority support for onboarding
Workflow
Gather LinkedIn data → Customize reports → Share with team or clients → Track ongoing performance
Metricool
Strengths
- PDF, PPT, CSV reports with customizable templates
- Looker Studio connector for advanced dashboards
- Unlimited team access, role-based permissions
- Post approvals and brand-level controls for agencies
Limitations
- Advanced features tier-locked
- No LinkedIn-specific reporting depth
Metricool excels in versatile reporting and agency-grade collaboration across platforms, with integrations like Zapier. Inlytics focuses on solid LinkedIn reporting for teams, but lacks breadth. Metricool wins for multi-brand workflows; Inlytics for LinkedIn precision.
Use Case Comparison
Solo LinkedIn Creator
Inlytics 🏆
Excellent
Deep analytics and scheduling help creators optimize content and track growth without distractions.
Best Plan: Starter ($29/month example)
Score: 9/10
Metricool
Good
Useful for LinkedIn but free plan limits features; better for multi-platform creators.
Best Plan: Free or Starter ($18/month)
Score: 7/10
B2B Marketing Team
Inlytics 🏆
Excellent
LinkedIn focus with privacy compliance and team reporting ideal for lead generation.
Best Plan: Team ($99/month example)
Score: 10/10
Metricool
Good
Multi-platform support but less LinkedIn depth; good for broader campaigns.
Best Plan: Advanced ($45/month)
Score: 7/10
Multi-Platform Agency
Inlytics
Poor
LinkedIn-only limits agency scope; no multi-brand tools.
Best Plan: Not suitable
Score: 3/10
Metricool 🏆
Excellent
Unlimited brands, approvals, and reporting perfect for client management.
Best Plan: Advanced ($45-139/month)
Score: 10/10
Freelance Social Media Manager
Inlytics
Fair
Good for LinkedIn clients but lacks versatility for diverse accounts.
Best Plan: Professional ($59/month example)
Score: 6/10
Metricool 🏆
Excellent
Free entry, AI tools, and multi-brand support suit freelancers.
Best Plan: Starter ($18/month)
Score: 9/10
In-House Marketing Team
Inlytics
Good
Strong for LinkedIn advocacy programs but not for full social strategy.
Best Plan: Team ($99/month example)
Score: 7/10
Metricool 🏆
Excellent
Handles multiple channels, ads, and reporting in one dashboard.
Best Plan: Advanced ($45/month)
Score: 9/10
LinkedIn Consultant
Inlytics 🏆
Excellent
Analytics backbone for client reporting and optimization.
Best Plan: Professional ($59/month example)
Score: 10/10
Metricool
Fair
LinkedIn support available but not specialized for consulting workflows.
Best Plan: Starter ($18/month)
Score: 5/10
Small Business Creator
Inlytics
Good
Effective for LinkedIn growth but opaque pricing may deter.
Best Plan: Starter ($29/month example)
Score: 7/10
Metricool 🏆
Excellent
Free plan and multi-platform tools ideal for budget-conscious businesses.
Best Plan: Free
Score: 9/10
Agency with LinkedIn Focus
Inlytics 🏆
Excellent
Team features and reporting for client LinkedIn management.
Best Plan: Team ($99/month example)
Score: 9/10
Metricool
Good
Multi-brand but shallower LinkedIn analytics.
Best Plan: Advanced ($45/month)
Score: 7/10
Corporate Employee Advocacy Program
Inlytics 🏆
Excellent
Performance tracking and privacy for professional programs.
Best Plan: Team ($99/month example)
Score: 9/10
Metricool
Fair
Multi-platform but less tailored to LinkedIn advocacy.
Best Plan: Advanced ($72/month)
Score: 6/10
Multi-Channel Content Influencer
Inlytics
Poor
Limited to LinkedIn, no support for other channels.
Best Plan: Not suitable
Score: 2/10
Metricool 🏆
Excellent
AI content, scheduling, and analytics across platforms.
Best Plan: Starter ($31/month)
Score: 10/10
B2B Lead Generation Specialist
Inlytics 🏆
Excellent
Audience insights and tracking optimize LinkedIn leads.
Best Plan: Professional ($59/month example)
Score: 10/10
Metricool
Good
Competitor analysis helps, but not LinkedIn-specific.
Best Plan: Starter ($18/month)
Score: 7/10
Growing Agency at Scale
Inlytics
Fair
Good for LinkedIn clients but lacks full multi-platform scale.
Best Plan: Team ($99/month example)
Score: 5/10
Metricool 🏆
Excellent
Scalable to 50+ brands with custom options.
Best Plan: Custom
Score: 10/10
Pros and Cons
Inlytics
Pros
- Highly focused on LinkedIn analytics for precise professional insights
- Structured data shows 5.0 rating from 86 reviews, indicating satisfaction
- Specialization in scheduling and trends ideal for power users
- Privacy- and consent-aware with Iubenda, suitable for regulated environments
- Well-suited for consultants, agencies, and B2B teams as an analytics core
- Historical tracking turns LinkedIn activity into measurable growth
Cons
- Pricing and features hidden behind redirects, complicating evaluation
- Lack of granular public pages makes onboarding harder for new users
- No AI content creation or ideation tools
- Requires trial or sales contact for full details
- Limited to LinkedIn, no multi-platform flexibility
- No unified inbox or advanced integrations
Metricool
Pros
- Comprehensive all-in-one platform for planning, analytics, and reporting
- Generous free-forever plan for testing and small use
- Strong multi-brand collaboration with unlimited access on paid plans
- Robust reporting options including Looker Studio and custom templates
- Integrated AI assistant accelerates content and insights
- Broad integrations like Canva, Zapier, and Google Drive enhance workflows
- Visual planner and SmartLinks add value for creators and teams
Cons
- Twitter/X needs separate add-on, raising costs for X users
- Brand limits force upgrades for growing agencies
- No dedicated CRM or full marketing automation
- Advanced API and custom features locked to higher tiers
- Interface may overwhelm beginners
- Less specialized LinkedIn depth than focused tools
Final Verdict
Inlytics and Metricool cater to different social media needs: Inlytics is a specialized LinkedIn tool for analytics-driven growth and professional scheduling, while Metricool is a versatile all-in-one platform for multi-channel management, AI assistance, and agency-scale collaboration. Inlytics shines in depth for LinkedIn users; Metricool in breadth for diverse teams.
Opt for Inlytics if LinkedIn is your core channel and you prioritize specialized analytics. Choose Metricool for multi-platform efficiency, AI tools, and cost-effective scaling. For hybrid needs, combine Inlytics for LinkedIn insights with Metricool for broader management.
Overall Scores
Inlytics
LinkedIn Focus: 10/10
Agency Features: 6/10
Value: 7/10
Metricool
LinkedIn Focus: 6/10
Multi-Platform: 10/10
Agency Features: 10/10
Value: 9/10
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