Expandi vs Make
Expandi
- Platform: LinkedIn and email
- Best For: Outbound prospecting and lead gen
- Strength: Safe, personalized outreach
- Users: Thousands of agencies and sales teams
Starting at $79/month
Make (formerly Integromat)
- Platform: 1,000+ apps and APIs
- Best For: Multi-app workflow automation
- Strength: Flexible visual builder
- Users: Over 200,000 businesses
Starting at $9/month
Table of Contents
At a Glance
Core Automation Focus
| Feature | Expandi | Make (formerly Integromat) |
|---|---|---|
| LinkedIn Automation | ✓ Dedicated LinkedIn outreach with connection requests, messages, and events | ✗ Possible via integrations but not specialized |
| Email Outreach | ✓ Integrated multichannel with tracking | ✓ Via email app integrations like Gmail or Mailchimp |
| Visual Workflow Builder | ✗ Sequence builder with conditions | ✓ Drag-and-drop scenario builder for multi-step workflows |
| API and Webhook Support | ✗ Limited to LinkedIn and email | ✓ HTTP modules and webhooks for any REST API |
Integrations and Connectivity
| Feature | Expandi | Make (formerly Integromat) |
|---|---|---|
| App Integrations Library | ✗ Focused on LinkedIn and email providers | ✓ 1,000+ prebuilt integrations across CRM, marketing, etc. |
| LinkedIn-Specific Integrations | ✓ Native LinkedIn actions with safety features | ✓ Via LinkedIn API module |
| Custom Data Transformation | ✓ Behavior-based conditions in sequences | ✓ Advanced mapping, aggregation, and functions |
| Multichannel Campaigns | ✓ LinkedIn + email in one sequence | ✓ Any apps in workflows |
Safety and Compliance
| Feature | Expandi | Make (formerly Integromat) |
|---|---|---|
| Account Safety Features | ✓ Dedicated IPs, warm-up, smart limits to avoid bans | ✗ General error handling, no platform-specific safety |
| Data Privacy and Consent | ✓ Consented data collection from LinkedIn | ✓ GDPR compliance in integrations |
| Error Handling and Retries | ✓ Campaign-specific retries | ✓ Built-in retry controls and logs |
Analytics and Reporting
| Feature | Expandi | Make (formerly Integromat) |
|---|---|---|
| Campaign Performance Metrics | ✓ Outreach stats, reply rates, SSI tracking | ✓ Execution logs and data flow analytics |
| A/B Testing | ✓ Built-in for campaigns | ✗ Possible via custom logic |
| Detailed Execution Logs | ✓ Step-by-step campaign statistics | ✓ Comprehensive logs with error details |
| Team Reporting | ✓ White-label reports | ✓ Shared dashboards and governance |
Team and Agency Features
| Feature | Expandi | Make (formerly Integromat) |
|---|---|---|
| Role-Based Permissions | ✓ For teams and agencies | ✓ In Teams and Enterprise plans |
| Multiple Account Management | ✓ LinkedIn accounts from one dashboard | ✓ Shared workspaces for apps |
| White-Labeling | ✓ Run under your brand | ✗ Custom deployments in Enterprise |
| Collaboration Tools | ✓ Workspaces and template sharing | ✓ Shared scenarios and version control |
Personalization and Advanced Tools
| Feature | Expandi | Make (formerly Integromat) |
|---|---|---|
| Smart Sequences with Conditions | ✓ Up to 10 actions/conditions based on behavior | ✓ Routers, filters, and branching logic |
| Video/GIF Personalization | ✓ Via paid add-ons like Sendspark | ✗ Possible via integrations |
| Scheduling Options | ✓ Campaign prioritization | ✓ Real-time, interval, on-demand |
| Unlimited Campaigns/Scenarios | ✓ With prioritization | ✓ Limited by operations in lower tiers |
Pricing Comparison
Expandi starts at $79/month (annual) for LinkedIn-focused outreach, while Make starts at $9/month for general automation. Expandi's pricing is per seat and suited for heavy outreach, whereas Make's operation-based model scales with usage and offers better entry-level value for lighter workflows.
Expandi
Business (Monthly)
$99/month
Solo users or small teams starting with LinkedIn outreach
- Cloud-based with dedicated IP
- Profile warm-up and smart limits
- Unlimited campaigns and multichannel outreach
- Smart sequence builder
- Detailed statistics
Business (Annual)
$79/month
Committed users seeking savings
- All Business features at discount
- Two months free equivalent
- Full safety and multichannel tools
Agency (10+ Seats, White Label)
Custom
Agencies managing multiple clients
- All Business features for all seats
- Roles, permissions, and workspaces
- White-labeling and dedicated support
- Centralized multi-account management
Make (formerly Integromat)
Free
Free
Testing basic automations
- Limited operations
- Basic scenario builder
- Subset of integrations
Core
$9/month
Individuals or small teams with light usage
- More operations
- Most integrations
- Scheduling and error handling
Pro
$16/month
Users needing higher volume
- Higher limits
- Advanced modules
- Priority support
Teams
$29/month
Collaborating teams
- Team workspaces
- Role-based access
- Higher quotas
Enterprise
Custom
Large organizations
- Custom limits
- Dedicated support
- Advanced security
Feature Deep Dive
Outreach and Lead Generation Capabilities
Expandi
Strengths
- Up to 300+ weekly connection requests with safety limits
- Consented data collection from groups, events, posts
- Smart sequences with 10 actions and conditions
- Multichannel mixing LinkedIn and email
- Video/GIF personalization add-ons
- Detailed reply tracking and SSI metrics
Workflow
Warm-up profile → Build lead lists → Create smart sequence → Launch multichannel campaign → Monitor replies and adjust
Make (formerly Integromat)
Strengths
- Integrate LinkedIn API for outreach actions
- Connect to CRM for lead enrichment
- Build custom outreach workflows with email apps
- Data transformation for personalization
- Scheduling for timed actions
Workflow
Set up LinkedIn trigger → Map data to email/CRM → Add conditions and branches → Execute and log
Expandi is purpose-built for safe, compliant LinkedIn outreach with multichannel ease, ideal for sales and recruiting. Make offers flexible automation but requires custom builds for LinkedIn-specific safety and sequences, better for general integrations.
Workflow and Sequence Building
Expandi
Strengths
- Intuitive sequence builder with if/then logic
- Unlimited campaigns with prioritization
- A/B testing integrated
- Behavior-based conditions (e.g., if replied, send email)
Limitations
- Limited to outreach actions
- No generic app connections beyond email
Make (formerly Integromat)
Strengths
- Drag-and-drop visual builder for complex multi-step scenarios
- Routers, filters, and aggregators for branching
- HTTP/webhooks for any API
- Advanced data mapping and functions
Limitations
- Steeper learning curve for complexity
- Operations count toward limits
Make surpasses in versatility for building intricate workflows across apps, while Expandi's builder is streamlined for outreach sequences. Choose Expandi for quick LinkedIn campaigns; Make for broad automation needs.
Team and Agency Management
Expandi
Strengths
- Role and permission management
- Multiple account dashboard
- White-label for agencies
- Template sharing across workspaces
- Dedicated CSM for onboarding
Workflow
Set up workspaces → Assign roles → Share templates → Manage client campaigns → Generate reports
Make (formerly Integromat)
Strengths
- Shared workspaces and scenarios
- Role-based access in Teams plan
- Version control and collaboration
- Governance in Enterprise
- Monitoring for team oversight
Limitations
- Collaboration starts at Teams ($29/user)
- No white-labeling standard
Both support teams well, but Expandi's white-label and multi-account focus suits LinkedIn agencies, while Make's shared scenarios excel for cross-app team automations. Expandi edges for outreach agencies; Make for devops teams.
Analytics and Monitoring
Expandi
Strengths
- Campaign performance metrics
- Open/reply rates tracking
- SSI and growth analytics
- Step-by-step statistics
- White-label client reports
Limitations
- Focused on outreach KPIs
- No broad data visualization
Make (formerly Integromat)
Strengths
- Detailed execution logs
- Error handling insights
- Data flow visualization
- Custom dashboards in higher plans
- Historical run analytics
Limitations
- Less outreach-specific metrics
- Requires setup for custom reports
Expandi provides outreach-tailored analytics for lead gen success, while Make offers granular workflow monitoring. For LinkedIn ROI tracking, Expandi wins; for debugging complex automations, Make is superior.
Use Case Comparison
LinkedIn Lead Generation Agency
Expandi 🏆
Excellent
White-label, multi-account, smart sequences perfect for scaling client outreach safely.
Best Plan: Agency (Custom)
Score: 10/10
Make (formerly Integromat)
Fair
Can build LinkedIn workflows but lacks safety and multichannel ease for agencies.
Best Plan: Teams ($29/month)
Score: 5/10
B2B Sales Team Outbound Prospecting
Expandi 🏆
Excellent
Multichannel sequences and reply tracking boost meeting bookings.
Best Plan: Business Annual ($79/month)
Score: 9/10
Make (formerly Integromat)
Good
Integrate LinkedIn with CRM for custom prospecting, but more setup time.
Best Plan: Pro ($16/month)
Score: 7/10
Recruiter Sourcing on LinkedIn
Expandi 🏆
Excellent
Data collection from groups/events, personalized outreach for talent acquisition.
Best Plan: Business ($79-99/month)
Score: 10/10
Make (formerly Integromat)
Fair
Automate sourcing via API but no built-in LinkedIn safety.
Best Plan: Core ($9/month)
Score: 4/10
General SaaS App Automation
Expandi
Poor
Limited to LinkedIn/email, not suitable for broad integrations.
Best Plan: Not suitable
Score: 2/10
Make (formerly Integromat) 🏆
Excellent
1,000+ integrations for CRM, marketing, ops workflows.
Best Plan: Pro ($16/month)
Score: 10/10
Marketing Data Sync Between Tools
Expandi
Poor
No general data sync capabilities.
Best Plan: Not suitable
Score: 1/10
Make (formerly Integromat) 🏆
Excellent
Visual builder for syncing CRM, email, analytics seamlessly.
Best Plan: Teams ($29/month)
Score: 10/10
Startup Building Central Automation Hub
Expandi
Fair
Useful for sales outreach but narrow scope.
Best Plan: Business ($79/month)
Score: 5/10
Make (formerly Integromat) 🏆
Excellent
No-code hub for all SaaS tools, scalable for growth.
Best Plan: Core ($9/month)
Score: 9/10
Enterprise App Integrations
Expandi
Poor
Not designed for enterprise-scale integrations.
Best Plan: Not suitable
Score: 2/10
Make (formerly Integromat) 🏆
Excellent
Custom deployments, governance, high limits for complex needs.
Best Plan: Enterprise (Custom)
Score: 10/10
Solo Founder Doing Outbound Outreach
Expandi 🏆
Excellent
Easy sequences for growth without team overhead.
Best Plan: Business Annual ($79/month)
Score: 9/10
Make (formerly Integromat)
Good
Flexible but overkill for simple outreach.
Best Plan: Core ($9/month)
Score: 6/10
Operations Team Automating Processes
Expandi
Poor
Outreach-only, no ops tools.
Best Plan: Not suitable
Score: 1/10
Make (formerly Integromat) 🏆
Excellent
Handles scheduling, data aggregation, error-proof processes.
Best Plan: Teams ($29/month)
Score: 10/10
Budget-Conscious Automation User
Expandi
Fair
Solid for LinkedIn but pricey entry.
Best Plan: Business ($79/month)
Score: 5/10
Make (formerly Integromat) 🏆
Excellent
Free tier and low-cost plans for testing and light use.
Best Plan: Free or Core ($9/month)
Score: 9/10
Complex Branching Logic Workflows
Expandi
Good
Behavior conditions for outreach, but limited scope.
Best Plan: Business ($79/month)
Score: 7/10
Make (formerly Integromat) 🏆
Excellent
Routers and filters handle intricate logic across apps.
Best Plan: Pro ($16/month)
Score: 10/10
Multichannel Sales Funnel Automation
Expandi 🏆
Excellent
Native LinkedIn + email sequences with tracking.
Best Plan: Business ($79/month)
Score: 9/10
Make (formerly Integromat)
Good
Custom build with multiple apps, but more effort.
Best Plan: Teams ($29/month)
Score: 7/10
Pros and Cons
Expandi
Pros
- Strong account safety with dedicated IPs, warm-up, and smart limits
- Powerful smart sequences for behavior-based outreach
- Multichannel campaigns combining LinkedIn and email
- Unlimited campaigns with A/B testing and prioritization
- Robust team features including white-labeling and multi-account management
- Detailed outreach metrics and reply tracking
- Focused on compliant, personalized lead generation
Cons
- Complex interface for beginners or solo users
- Pricing per seat, high for casual use
- Requires strong strategy; poor messaging yields poor results
- Paid add-ons for video/GIF personalization
- No content creation or general automation
- Limited to LinkedIn and email ecosystems
Make (formerly Integromat)
Pros
- Extremely flexible visual builder for complex workflows
- Vast library of 1,000+ app integrations plus API support
- Advanced data handling with mapping and branching
- Suitable for non-technical and developer users
- Robust scheduling, logging, and error management
- Scalable pricing from free to enterprise
- Team collaboration with shared workspaces
Cons
- Steeper learning curve for intricate scenarios
- Operation-based pricing escalates with volume
- Maintenance challenges for complex builds
- Overwhelming interface for simple tasks
- Requires API knowledge for advanced customizations
- No specialized safety for platforms like LinkedIn
Final Verdict
Expandi and Make are automation tools with distinct niches: Expandi specializes in safe LinkedIn outreach for lead gen, while Make provides versatile no-code workflows for app integrations. Expandi shines in B2B prospecting; Make in general business automation.
Choose Expandi for LinkedIn-centric lead generation with safety. Opt for Make for versatile, multi-app automations. They can integrate: use Expandi for outreach and Make to connect results to your CRM.
Overall Scores
Expandi
LinkedIn Focus: 10/10
Lead Generation: 10/10
Value: 6/10
Make (formerly Integromat)
LinkedIn Focus: 5/10
Lead Generation: 3/10
Value: 9/10
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