EasyGen vs Whatagraph
EasyGen
- Platform: LinkedIn only
- Best For: LinkedIn content generation and personal branding
- Strength: Data-backed post creation
- Users: Not specified
Starting at Not disclosed
Whatagraph
- Platform: 50+ marketing platforms
- Best For: Cross-channel reporting and analytics
- Strength: Automated AI-powered insights
- Users: Not specified
Starting at 199€/month
Table of Contents
At a Glance
Platform Support
| Feature | EasyGen | Whatagraph |
|---|---|---|
| LinkedIn Focus | ✓ Deep specialization in LinkedIn post generation and optimization | ✓ Supports LinkedIn data integration for reporting |
| Multi-Platform Support | ✗ LinkedIn-only | ✓ 50+ integrations including Google, Facebook, Instagram, X, Reddit |
| Social Media Channels | ✗ Not supported beyond LinkedIn | ✓ Full cross-channel aggregation |
| Marketing Platforms | ✗ Limited to social trends from Reddit, X, etc. | ✓ Essential, Advanced, Premium integrations |
Content Creation
| Feature | EasyGen | Whatagraph |
|---|---|---|
| AI-Powered Post Generation | ✓ Trained on top 1% creators' patterns | ✗ Not focused on content creation |
| Trending Topic Intelligence | ✓ EasyTrend scrapes Reddit, X, Google, Bing | ✗ No trend generation |
| Profile Optimization | ✓ Free LinkedIn Profile Generator | ✗ No profile tools |
| Workflow for Ideation to Drafting | ✓ Discover topics, summaries, generate posts | ✗ Focused on data, not content workflows |
| Creator Content Analysis | ✓ Search and analyze high-performing posts | ✗ No creator analysis |
Analytics & Reporting
| Feature | EasyGen | Whatagraph |
|---|---|---|
| AI-Powered Insights | ✗ Basic real-time metrics | ✓ Whatagraph IQ for summaries and chat-based Q&A |
| Cross-Channel Data Aggregation | ✗ LinkedIn-focused only | ✓ Source groups and blends for multi-channel |
| Automated Report Generation | ✗ No reporting | ✓ Pre-made themes, PDF delivery |
| Performance Dashboards | ✓ Real-time LinkedIn metrics | ✓ Goals, alerts, multi-brand overviews |
| White-Label Reporting | ✗ Not available | ✓ Custom domains for agencies |
| Data Transformations | ✗ No data handling | ✓ Custom metrics, dimensions, aggregations |
Integrations & Tools
| Feature | EasyGen | Whatagraph |
|---|---|---|
| Chrome Extension | ✓ Brings tools into browser for LinkedIn | ✗ No extension |
| Marketing Platform Integrations | ✗ Trend scraping from external sources | ✓ 50+ platforms with credit system |
| Free Utility Tools | ✓ EasyTrend, Profile Generator, Instant Top Voice | ✗ No free utilities mentioned |
| API or Advanced Exports | ✗ Not specified | ✓ Public API, BigQuery transfer (Max plan) |
Collaboration & Agency Features
| Feature | EasyGen | Whatagraph |
|---|---|---|
| Unlimited Users | ✗ Solo-focused, no team features detailed | ✓ Unlimited users on all plans |
| White-Label Customization | ✗ Tied to one creator's brand | ✓ Agency-focused customization |
| Source Credit Management | ✗ No data credits | ✓ Manages connected accounts |
| Team Onboarding | ✗ Individual learning via newsletter/blog | ✓ Dedicated Success Manager (Boost+) |
Pricing Comparison
EasyGen's pricing is not publicly disclosed, with a 7-day trial but opaque tiers, while Whatagraph offers a free plan and starts at 199€/month for paid features, using a credit-based system for scalability. EasyGen suits budget-conscious LinkedIn users testing via trial, but Whatagraph provides transparent value for reporting-heavy teams.
EasyGen
Core SaaS subscription (inferred)
Not disclosed
Solo LinkedIn creators and small teams
- Access to EasyGen LinkedIn post generator
- Access to data-driven templates and creator-informed structures
- Trending topic intelligence integration via EasyTrend
- 7-day trial for new users
Frontier AI Consulting
$10,000/month
Enterprises seeking custom AI strategy
- Weekly 60-minute one-on-one Frontier Session
- Strategy for high-ROI AI use cases and 90-day adoption plan
- Prototypes, integrations, and reference implementations
- Governance guidance for privacy, vendors, and model risk
Whatagraph
Free
Free
Small teams testing basic reporting
- Basic reporting with limited source credits
- Access to Whatagraph IQ core capabilities
- Essential integrations for key marketing platforms
- Unlimited users and unlimited reports
- Live chat support
Start
199€/month
Growing teams needing more data sources
- All features from Free plan
- Increased number of source credits for connected accounts
- Essential and some Advanced integrations
- Pre-made transformations for common use cases
- Pre-made report themes and automated email reports
- Unlimited users and unlimited reports
Boost
499€/month
Agencies and mid-sized teams with custom needs
- All features from Start plan
- More source credits for growing teams and agencies
- Advanced integrations and transformations
- Custom metrics, dimensions, and source tags
- Custom aggregations, source groups, and blends
- Enhanced branding and white-label options
- Performance monitoring across countries, brands, and segments
- Goals and alerts for key KPIs
- Dedicated Customer Success Manager with tailored onboarding
Max
Custom
Large enterprises with complex data needs
- All features from Boost plan
- Highest tier of source credits for large organizations
- Premium integrations and advanced data destinations
- Whatagraph IQ+ with custom prompts and advanced dimension creation
- Transfer to BigQuery and Looker Studio at scale
- Single Sign-On (SSO/SAML) and public API access
- Priority support with tailored onboarding and success planning
- Enterprise-grade governance and security options
Feature Deep Dive
Content Creation Capabilities
EasyGen
Strengths
- AI trained on top 1% creators for authentic LinkedIn styles
- Creator search and analysis of high-performing posts
- Trending intelligence via EasyTrend for timely topics
- Workflow: discover, summarize, generate posts instantly
- Free tools: Profile Generator, Instant Top Voice for replies
Workflow
Search creators/trends → Analyze patterns → Generate post → Optimize profile → Schedule
Whatagraph
Strengths
- No direct content creation; focuses on data-driven insights for ideation
- Whatagraph IQ can summarize performance to inform content strategy
- Pre-made transformations help derive content metrics
Workflow
Connect data sources → Generate AI summaries → Use insights for content planning → Report on performance
EasyGen is purpose-built for LinkedIn content generation with creator data and trends, making it ideal for fast, high-impact posts. Whatagraph lacks content tools but uses AI to provide performance insights that indirectly support creation. Choose EasyGen for drafting; Whatagraph for post-creation analysis.
Analytics & Reporting
EasyGen
Strengths
- Real-time metrics and insights for LinkedIn posts
- Data analytics positioning with creator benchmarks
- Chrome extension for in-browser insights
Limitations
- Limited to LinkedIn; no cross-channel
- No automated reports or white-labeling
- Details on in-app analytics sparse
Whatagraph
Strengths
- Whatagraph IQ for AI reports, summaries, chat Q&A
- Single source of truth across 50+ channels
- Custom dashboards, goals, alerts; automated PDF delivery
- White-label for agencies; multi-brand aggregation
Limitations
- Credit system limits free/low-tier depth
- Non-technical but requires setup for complex blends
Whatagraph far surpasses EasyGen in analytics with multi-channel depth, AI insights, and agency-ready reporting. EasyGen offers basic LinkedIn metrics tied to content creation. For comprehensive reporting, Whatagraph wins; for simple post analytics, EasyGen suffices.
Integrations & Data Handling
EasyGen
Strengths
- Scraping from Reddit, X, Google, Bing for trends
- Chrome extension integrates tools into workflow
- Ecosystem tools like EasyTrend for real-time data
Limitations
- No formal platform integrations
- Trend data not stored or aggregated deeply
- Solo-focused, no team data sharing
Whatagraph
Strengths
- 50+ integrations with Essential/Advanced/Premium levels
- Source credits for managing accounts; blends for cross-channel
- Data transformations, custom metrics; exports to BigQuery
- Source groups for multi-brand/country analysis
Limitations
- Credits can limit heavy users on lower plans
- Setup time for complex integrations
Whatagraph's robust integrations make it a powerhouse for data centralization and visualization across marketing tools. EasyGen's integrations are lightweight, focused on trend scraping for content. Whatagraph is better for data-heavy teams; EasyGen for quick LinkedIn trend access.
Use Case Comparison
Solo LinkedIn Creator
EasyGen 🏆
Excellent
AI post generation from top creators and trends perfect for building personal brand without a team.
Best Plan: Core SaaS (trial first)
Score: 9/10
Whatagraph
Poor
Reporting-focused; no content tools for solo creation.
Best Plan: Free
Score: 2/10
Digital Marketing Agency
EasyGen
Fair
Useful for LinkedIn client content but lacks collaboration and multi-channel reporting.
Best Plan: Core SaaS
Score: 5/10
Whatagraph 🏆
Excellent
White-label reports, unlimited users, cross-channel insights ideal for client management.
Best Plan: Boost (499€/month)
Score: 10/10
B2B Professional Building Personal Brand
EasyGen 🏆
Excellent
Data-backed posts, profile optimization, Top Voice tool for visibility.
Best Plan: Core SaaS
Score: 10/10
Whatagraph
Fair
Can track LinkedIn ROI but no branding tools.
Best Plan: Start (199€/month)
Score: 4/10
E-commerce Brand Tracking ROI
EasyGen
Poor
LinkedIn-only; no multi-channel ROI tools.
Best Plan: Not suitable
Score: 1/10
Whatagraph 🏆
Excellent
Cross-paid/organic/email tracking with AI summaries.
Best Plan: Start (199€/month)
Score: 9/10
Freelancer Growing LinkedIn Audience
EasyGen 🏆
Excellent
Trend-driven content and free tools for quick growth.
Best Plan: Core SaaS (7-day trial)
Score: 9/10
Whatagraph
Poor
Overkill for solo; expensive for basic needs.
Best Plan: Free
Score: 3/10
In-House Marketing Team Without Analysts
EasyGen
Fair
Helps with LinkedIn posts but no broad analytics.
Best Plan: Core SaaS
Score: 5/10
Whatagraph 🏆
Excellent
Non-technical interface, AI insights replace analysts.
Best Plan: Boost (499€/month)
Score: 9/10
Consultant Using AI for Content
EasyGen 🏆
Excellent
Creator analysis and workflows for strategy-backed posts.
Best Plan: Core SaaS
Score: 8/10
Whatagraph
Good
Insights for strategy but no creation tools.
Best Plan: Start (199€/month)
Score: 6/10
Global Business Monitoring Performance
EasyGen
Poor
Limited to LinkedIn; no global aggregation.
Best Plan: Not suitable
Score: 2/10
Whatagraph 🏆
Excellent
Cross-country/brand monitoring with blends.
Best Plan: Max (Custom)
Score: 10/10
Small Team Experimenting with AI Content
EasyGen 🏆
Good
Trial for LinkedIn AI; easy to test.
Best Plan: Core SaaS (trial)
Score: 7/10
Whatagraph
Fair
Free plan for AI reporting trials.
Best Plan: Free
Score: 5/10
Performance Marketing Team Managing Ads
EasyGen
Poor
No ad management or multi-channel.
Best Plan: Not suitable
Score: 1/10
Whatagraph 🏆
Excellent
Ad account integrations, ROI dashboards.
Best Plan: Boost (499€/month)
Score: 10/10
LinkedIn Coach or Trainer
EasyGen 🏆
Excellent
Tools for teaching growth strategies via newsletter/blog.
Best Plan: Core SaaS
Score: 9/10
Whatagraph
Fair
Can demo reporting but not coaching-focused.
Best Plan: Start (199€/month)
Score: 4/10
Budget-Conscious Starter
EasyGen
Good
7-day trial; free tools to start.
Best Plan: Core SaaS (trial)
Score: 7/10
Whatagraph 🏆
Excellent
Free plan with core features.
Best Plan: Free
Score: 8/10
Pros and Cons
EasyGen
Pros
- Strong LinkedIn focus with AI trained on top 1% creators
- Real-time trend intelligence from multiple sources
- Practical free tools like Profile Generator and EasyTrend
- Workflow integrates ideation, drafting, optimization
- Chrome extension and ecosystem for seamless use
- 7-day trial eases adoption
- Newsletter/blog provides ongoing strategies
Cons
- Pricing not transparent; hard to budget
- Limited analytics details and no collaboration features
- Tied to one creator's brand; may not suit organizations
- Requires new workflow learning
- No multi-platform or scheduling support
- Evolving product with potential gaps
Whatagraph
Pros
- Intuitive interface for non-technical users
- Powerful Whatagraph IQ for instant AI insights
- 50+ integrations for comprehensive data
- Unlimited users/reports; scales for agencies
- Advanced transformations and white-label options
- Free plan and automated reporting save time
- Enterprise features like SSO and API
Cons
- 199€/month start high for small teams
- Credit system demands careful management
- Advanced features tier-locked
- Overlaps with existing BI tools
- No content creation; reporting-only
- Integration limits not fully detailed publicly
Final Verdict
EasyGen and Whatagraph target different aspects of social media management. EasyGen is a specialized AI tool for crafting high-performing LinkedIn posts using creator data and trends, ideal for personal branding. Whatagraph is a robust reporting platform that centralizes multi-channel data for AI-driven insights and agency workflows.
Choose EasyGen if LinkedIn content is your core need and you want creator-inspired AI. Opt for Whatagraph if reporting across channels drives your decisions. For hybrid needs, use EasyGen for creation and Whatagraph for analysis to cover the full funnel.
Overall Scores
EasyGen
LinkedIn Focus: 10/10
Content Creation: 9/10
Agency Features: 3/10
Value: 6/10
Whatagraph
LinkedIn Focus: 5/10
Content Creation: 2/10
Agency Features: 10/10
Value: 8/10
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