Closely vs Make
Closely
- Platform: LinkedIn & Email
- Best For: Outbound sales and prospecting
- Strength: Safe multichannel campaigns with CRM sync
- Users: Not specified
Starting at $29/month
Make (formerly Integromat)
- Platform: Any app via 1,000+ integrations
- Best For: Complex workflow automation across SaaS
- Strength: Drag-and-drop scenario builder for custom integrations
- Users: Not specified
Starting at $9/month
Table of Contents
At a Glance
Automation Type
| Feature | Closely | Make (formerly Integromat) |
|---|---|---|
| LinkedIn Automation | ✓ Safe sequences with human-like behavior and limits | ✗ Possible via custom integrations but not native |
| Email Outreach | ✓ Multichannel campaigns with AI personalization | ✓ Via email app integrations like Gmail or Mailchimp |
| General Workflow Automation | ✗ Focused on sales outreach only | ✓ Multi-step scenarios for any business process |
| No-Code Visual Builder | ✗ Sequence-based UI for outreach | ✓ Drag-and-drop for complex logic and branching |
AI Features
| Feature | Closely | Make (formerly Integromat) |
|---|---|---|
| AI Personalization | ✓ For DMs, InMails, and emails with lead research | ✗ No native AI; relies on integrated AI apps |
| Sales AI Agents | ✓ Lead qualification, scoring, and web research | ✗ Not available |
| Data Transformation | ✗ Basic enrichment only | ✓ Advanced mapping, aggregation, and filters |
| Error Handling & Retries | ✓ For outreach sequences | ✓ Detailed logs and automatic retries |
Integrations & Data
| Feature | Closely | Make (formerly Integromat) |
|---|---|---|
| CRM Integrations | ✓ Deep with HubSpot, Salesforce, Pipedrive, GoHighLevel | ✓ Broad support for 1,000+ apps including CRMs |
| Data Enrichment | ✓ Verified emails/phones from LinkedIn | ✗ Possible via third-party apps |
| API/Webhook Support | ✓ Webhooks for CRM sync | ✓ HTTP modules for any REST API |
| Unified Inbox | ✓ For LinkedIn DMs, InMails, and emails | ✗ No native inbox; automation-based |
Analytics & Collaboration
| Feature | Closely | Make (formerly Integromat) |
|---|---|---|
| Outreach Analytics | ✓ Campaign, sequence, and team performance | ✓ Execution logs and scenario monitoring |
| Team Collaboration | ✓ Team management and white-label for agencies | ✓ Shared workspaces with role-based access |
| White-Labeling | ✓ Custom domain and branding for agencies | ✗ Enterprise governance but no white-label |
| Scheduling Options | ✓ For outreach sequences | ✓ Real-time, interval, on-demand |
Pricing Comparison
Closely starts at $29/month (annual) for sales-focused automation, scaling to $999/month for agencies, while Make begins at $9/month with operation-based pricing that can grow with usage. Closely offers better value for dedicated sales teams, while Make is more affordable for general automation at low volumes.
Closely
Starter Annual
$29/month
Solo users starting outbound sales
- 1 LinkedIn account
- Unlimited email accounts
- 1 sender (1 LinkedIn + 1 email)
- White-label included
- Outreach automation and multichannel campaigns
Growth Annual
$87/month
Small teams expanding outreach
- 3 LinkedIn accounts
- Unlimited email accounts
- Bonus 3,000 credits/month (emails, phones, AI)
- White-label included
Essential Annual
$145/month
Growing teams with more accounts
- 5 LinkedIn accounts
- Unlimited email accounts
- Bonus 5,000 credits/month
- White-label included
Custom
Custom
Mid-sized teams needing flexibility
- Custom LinkedIn accounts
- Unlimited campaigns and credits
- Conditional builders, CRM integrations, webhooks
White-label Unlimited
$999/month
Agencies with multiple clients
- Unlimited seats and customization
- Client portal, branded reporting
- No usage caps
Make (formerly Integromat)
Free
Free
Testing basic automations
- Limited operations per month
- Basic scenario builder
- Subset of integrations
- Community support
Core
$9/month
Individuals or small projects
- Increased operations
- Most standard integrations
- Scheduling and error handling
- Several active scenarios
Pro
$16/month
Frequent users needing priority
- Higher operation limits
- Priority execution
- Advanced modules
- Improved support
Teams
$29/month
Collaborative teams
- Team workspaces and access controls
- Higher quotas
- Advanced monitoring
Enterprise
Custom
Large-scale deployments
- Custom limits
- Dedicated support and onboarding
- Advanced security and compliance
Feature Deep Dive
Outreach and Sales Automation
Closely
Strengths
- LinkedIn sequences with safe limits and human-like actions
- Multichannel campaigns blending LinkedIn and email
- AI personalization for messages and InMails
- Sales AI agents for lead research and qualification
- Data enrichment from LinkedIn profiles
Workflow
Import leads → Build sequence → AI personalize → Launch campaign → Monitor inbox and analytics
Make (formerly Integromat)
Strengths
- Custom scenarios for email/LinkedIn via integrations
- Multi-step automations with branching logic
- Scheduling for outreach triggers
- Error handling for reliable execution
Workflow
Connect apps (e.g., LinkedIn API, email) → Build scenario → Map data → Schedule runs → Log executions
Closely is purpose-built for safe, AI-enhanced sales outreach on LinkedIn and email, making it ideal for B2B prospecting. Make requires custom setup for similar workflows but offers more flexibility for non-sales automations. Choose Closely for ready-to-use sales tools; Make for bespoke integrations.
Integrations and CRM Sync
Closely
Strengths
- Deep native integrations with HubSpot, Salesforce, Pipedrive, GoHighLevel
- Automatic lead export and attribution to CRM
- Webhooks for real-time sync
- Unified inbox feeds into CRM
Limitations
- Limited to major CRMs; no generic API for others
Make (formerly Integromat)
Strengths
- 1,000+ prebuilt app integrations including all major CRMs
- HTTP and webhook modules for any API
- Advanced data mapping for complex syncs
- Team-shared templates for reuse
Limitations
- Requires building scenarios; no 'deep' native CRM focus
Closely provides seamless, sales-specific CRM integrations out-of-the-box, perfect for attributing outreach to deals. Make's vast library and custom modules excel at connecting disparate tools but demand more setup. For sales CRM sync, Closely wins; for broad ecosystem automation, Make is superior.
Analytics and Monitoring
Closely
Strengths
- Advanced outreach analytics across campaigns and teams
- Lead scoring and qualification metrics
- CRM-attributed performance tracking
- White-label reports for agencies
Limitations
- Focused on outreach KPIs only
Make (formerly Integromat)
Strengths
- Detailed execution logs and error tracking
- Scenario performance monitoring
- Custom dashboards via integrations
- Governance features for enterprise
Limitations
- Less sales-specific; more technical logs than business insights
Closely delivers actionable sales analytics tied to CRM and campaigns, ideal for optimizing outbound efforts. Make focuses on technical monitoring of automations, better for debugging workflows. Sales teams should pick Closely; developers or ops teams, Make.
Collaboration and Agency Features
Closely
Strengths
- Team management and shared campaigns
- White-label platform with custom branding
- Unlimited seats in agency plan
- Client portal access
Limitations
- Collaboration tied to sales workflows
Make (formerly Integromat)
Strengths
- Shared workspaces with role-based access
- Team collaboration on scenarios
- Governance and monitoring for teams
- Enterprise deployment options
Limitations
- No white-labeling; more internal focus
Closely's white-label and agency unlimited plan make it agency-friendly for sales services. Make supports team collaboration effectively but lacks branding for client-facing use. Agencies offering lead gen choose Closely; internal teams building automations, Make.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
Native LinkedIn/email automation, AI personalization, and CRM sync streamline prospecting and attribution.
Best Plan: Growth Annual ($87/month)
Score: 10/10
Make (formerly Integromat)
Fair
Can build custom outreach but lacks sales-specific safety and AI features.
Best Plan: Pro ($16/month)
Score: 5/10
General Business Workflow Automation
Closely
Poor
Limited to sales outreach; no broad app connections.
Best Plan: Not suitable
Score: 2/10
Make (formerly Integromat) 🏆
Excellent
Visual builder connects any apps for custom automations across ops, marketing, etc.
Best Plan: Core ($9/month)
Score: 10/10
CRM Data Synchronization
Closely
Excellent
Deep integrations ensure outreach leads flow seamlessly into CRM with attribution.
Best Plan: Essential Annual ($145/month)
Score: 9/10
Make (formerly Integromat)
Excellent
Flexible mappings for any CRM sync, including custom fields and logic.
Best Plan: Teams ($29/month)
Score: 9/10
Agency Offering Lead Generation Services
Closely 🏆
Excellent
White-label unlimited plan with custom branding and unlimited clients for sales services.
Best Plan: White-label Unlimited ($999/month)
Score: 10/10
Make (formerly Integromat)
Good
Team workspaces for client automations but no white-label or sales focus.
Best Plan: Enterprise (Custom)
Score: 6/10
Startup Founder Scaling Prospecting
Closely 🏆
Excellent
Affordable entry for solo multichannel outreach without building SDR team.
Best Plan: Starter Annual ($29/month)
Score: 9/10
Make (formerly Integromat)
Fair
Low-cost but requires building from scratch for prospecting.
Best Plan: Core ($9/month)
Score: 4/10
Marketing Operations Team
Closely
Good
Useful for LinkedIn campaigns but limited beyond sales.
Best Plan: Growth Annual ($87/month)
Score: 6/10
Make (formerly Integromat) 🏆
Excellent
Orchestrates data between CRM, email, analytics for full marketing workflows.
Best Plan: Pro ($16/month)
Score: 10/10
Enterprise Building Integration Hub
Closely
Poor
Sales-only; no enterprise governance or broad integrations.
Best Plan: Not suitable
Score: 1/10
Make (formerly Integromat) 🏆
Excellent
Custom enterprise with security, compliance, and unlimited scale.
Best Plan: Enterprise (Custom)
Score: 10/10
Solo Sales Professional
Closely 🏆
Excellent
Simple setup for personal LinkedIn/email outreach with AI help.
Best Plan: Starter Annual ($29/month)
Score: 9/10
Make (formerly Integromat)
Fair
Overkill for solo; steep learning for basic prospecting.
Best Plan: Free or Core ($9/month)
Score: 5/10
Technical Team Automating APIs
Closely
Poor
Limited API use; focused on sales.
Best Plan: Not suitable
Score: 2/10
Make (formerly Integromat) 🏆
Excellent
HTTP modules and webhooks for any REST API with visual control.
Best Plan: Pro ($16/month)
Score: 10/10
B2B Marketer Running Multichannel Campaigns
Closely 🏆
Excellent
Combines LinkedIn and email with analytics for attribution.
Best Plan: Growth Annual ($87/month)
Score: 9/10
Make (formerly Integromat)
Good
Can integrate channels but no native multichannel sales focus.
Best Plan: Teams ($29/month)
Score: 7/10
Small Business Needing Basic Automation
Closely
Good
If sales-focused; otherwise limited.
Best Plan: Starter Annual ($29/month)
Score: 6/10
Make (formerly Integromat) 🏆
Excellent
Affordable free/core tiers for simple app connections.
Best Plan: Core ($9/month)
Score: 9/10
Sales Agency with White-Label Needs
Closely 🏆
Excellent
Full white-label with custom domain and no per-client fees.
Best Plan: White-label Unlimited ($999/month)
Score: 10/10
Make (formerly Integromat)
Fair
Team features but no branding for clients.
Best Plan: Enterprise (Custom)
Score: 4/10
Pros and Cons
Closely
Pros
- Comprehensive sales features: LinkedIn automation, email, AI, enrichment
- Safe LinkedIn practices with human-like behavior and limits
- Deep CRM integrations for seamless attribution
- Unified inbox for managing replies
- Flexible pricing with annual discounts and white-label options
- Advanced analytics for campaigns and teams
Cons
- Complex interface for basic needs
- High pricing for solo or casual users
- Limited to sales outreach; no general automation
- Onboarding time for advanced features
- No content creation or broad social scheduling
Make (formerly Integromat)
Pros
- Flexible visual builder for complex, multi-app workflows
- Extensive 1,000+ integrations plus custom API support
- Strong data handling, scheduling, and error features
- Suitable for non-technical and developer users
- Affordable starting price with free tier
- Team collaboration and enterprise governance
Cons
- Steeper learning curve for beginners
- Operation-based pricing scales expensively
- Complex scenarios hard to maintain
- Overwhelming interface for simple tasks
- No native sales or AI personalization
Final Verdict
Closely and Make address automation differently: Closely is a specialized sales tool for LinkedIn/email outreach with AI and CRM depth, ideal for B2B prospecting. Make is a general-purpose platform for visual workflow building across any apps, suiting diverse business needs but requiring more setup.
Select Closely for targeted sales outreach on LinkedIn and email with easy CRM ties. Opt for Make if you need versatile automation connecting various business apps. For sales-heavy teams, Closely provides quicker ROI; for general ops, Make's flexibility shines. Consider both for hybrid sales + backend automation.
Overall Scores
Closely
Value: 7/10
Make (formerly Integromat)
Value: 9/10
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