Closely vs Captain Data
Closely
- Platform: LinkedIn and Email
- Best For: Outbound sales and multichannel campaigns
- Strength: Safe automation with AI personalization
- Users: Not specified
Starting at $29/month
Captain Data
- Platform: API-based data extraction
- Best For: Real-time B2B intent and enrichment
- Strength: Scalable data for AI and sales products
- Users: 500 users
Starting at €99.98/month
Table of Contents
At a Glance
Platform Support
| Feature | Closely | Captain Data |
|---|---|---|
| LinkedIn Automation | ✓ Safe sequences with human-like behavior and limits | ✗ No direct automation; focuses on data extraction |
| Email Outreach | ✓ Multichannel campaigns integrating with LinkedIn | ✗ No email support; API for data only |
| API Access | ✗ Integrations via webhooks and CRMs | ✓ Unified APIs for people, companies, and signals |
| Multi-source Data Extraction | ✓ From LinkedIn Sales Navigator, posts, events | ✓ Across web sources with structured outputs |
Automation & Personalization
| Feature | Closely | Captain Data |
|---|---|---|
| AI Personalization | ✓ For DMs, InMails, and emails | ✗ No personalization; data-focused |
| Multichannel Sequences | ✓ Combining LinkedIn and email steps | ✗ API workflows for data collection only |
| Safe Limits & Compliance | ✓ Human-like behavior for LinkedIn safety | ✓ Smart limits, SOC 2 Type II, GDPR compliant |
| Sales AI Agents | ✓ For lead research, qualification, scoring | ✗ No agents; raw data APIs |
Data Enrichment & Intelligence
| Feature | Closely | Captain Data |
|---|---|---|
| Email & Phone Verification | ✓ From LinkedIn data | ✓ Via People Profile API |
| Intent Signals | ✗ No real-time signals | ✓ Career, social, review signals across web |
| Company Firmographics | ✗ Basic via CRM sync | ✓ Funding, growth, employee distribution |
| Lead Scoring | ✓ Via Sales AI Agents | ✗ Requires custom implementation |
Integrations & CRM
| Feature | Closely | Captain Data |
|---|---|---|
| HubSpot Integration | ✓ Deep sync for attribution | ✗ API for custom integration |
| Salesforce Integration | ✓ Native deep integration | ✗ API-based |
| Pipedrive Integration | ✓ Full support | ✗ Custom via API |
| High Concurrency API | ✗ No API focus | ✓ Up to 40 requests/second |
Analytics & Management
| Feature | Closely | Captain Data |
|---|---|---|
| Unified Inbox | ✓ For LinkedIn DMs, InMails, emails | ✗ No inbox; data outputs only |
| Outreach Analytics | ✓ Campaign, sequence, team-level | ✗ Custom via API data |
| Scalable Exports | ✓ From LinkedIn sources | ✓ Millions of records |
| Team Management | ✓ With white-label for agencies | ✗ Enterprise support levels |
Pricing Comparison
Closely starts at $29/month (annual) for LinkedIn/email automation, scaling with accounts and credits. Captain Data uses credit-based pricing starting at €99.98/month, ideal for API usage but harder to predict costs.
Closely
Starter Annual
$29/month
Solo users starting outbound
- 1 LinkedIn account
- Unlimited email accounts
- White-label included
- Outreach automation and multichannel campaigns
Growth Annual
$87/month
Small teams scaling campaigns
- 3 LinkedIn accounts
- Unlimited email accounts
- Bonus 3,000 credits/month
- White-label included
Essential Annual
$145/month
Growing teams with more accounts
- 5 LinkedIn accounts
- Unlimited email accounts
- Bonus 5,000 credits/month
- White-label included
Custom
Custom
Large teams or agencies
- Custom LinkedIn accounts
- Unlimited campaigns
- CRM integrations and webhooks
- Advanced analytics
White-label Unlimited
$999/month
Agencies with multiple clients
- Unlimited seats
- Full customization
- Client portal and branded reporting
Captain Data
Bronze Enrichment
€99.98/month
Basic enrichment needs
- 2,500 credits/month
- Real-time API access
- All data types
Titanium Intent Monitoring
Custom (€1.49/1,000 credits example)
Large-scale signal tracking
- Intent monitoring (5 credits/entity/month)
- Custom SLAs
- Dedicated resources
Support Levels (Bronze to Titanium)
Custom
Enterprise needs
- Bronze: Basic email
- Titanium: White-glove service
Feature Deep Dive
Outreach Automation Capabilities
Closely
Strengths
- LinkedIn sequences with safe limits and human-like actions
- Multichannel campaigns blending LinkedIn and email
- AI personalization for messages and emails
- Unified inbox for all replies
- Sales AI agents for qualification and research
Workflow
Build sequence → Personalize with AI → Launch multichannel → Monitor inbox and analytics
Captain Data
Strengths
- API-driven data extraction for custom automations
- High concurrency for large-scale workflows
- Smart limits for compliance in data pulls
- Multi-source extraction with unified outputs
Workflow
Query API → Extract/enrich data → Integrate into custom automation → Monitor signals
Closely provides end-to-end, user-friendly automation for LinkedIn and email outreach, ideal for non-technical sales teams. Captain Data excels in backend data automation via APIs, better for developers building custom sales tools. Closely wins for ready-to-use campaigns; Captain Data for scalable data pipelines.
Data Enrichment & Intelligence
Closely
Strengths
- Verified emails and phones from LinkedIn
- Exports from Sales Navigator, posts, events
- AI agents for lead research and scoring
- CRM sync for enriched data attribution
Workflow
Import leads → Enrich with AI → Score and qualify → Sync to CRM
Limitations
- Primarily LinkedIn-sourced
- No real-time intent signals
Captain Data
Strengths
- Buyers Profile API for people and companies
- Signals API for real-time career and social data
- Company API with firmographics and growth metrics
- Ecosystem mapping for connections and entities
- Scalable for millions of records
Workflow
Call API endpoints → Enrich datasets → Process signals → Export or integrate
Limitations
- Requires API integration
- No built-in scoring or qualification
Captain Data offers broader, real-time enrichment from multiple web sources, perfect for dynamic sales intelligence. Closely focuses on LinkedIn-specific enrichment with AI-driven qualification, better for outbound prospecting. Choose Captain Data for comprehensive data; Closely for integrated enrichment in campaigns.
Integrations & Analytics
Closely
Strengths
- Deep integrations with HubSpot, Salesforce, Pipedrive
- Advanced outreach analytics for campaigns and teams
- Unified inbox and team management
- White-label with custom branding
Limitations
- Limited to CRM-focused integrations
- No high-volume API
Captain Data
Strengths
- API for custom integrations into any system
- Compliance with SOC 2 and GDPR
- Support levels from basic to white-glove
- Scalable exports and concurrency
Limitations
- No native CRM integrations
- Analytics require custom build
Closely shines with plug-and-play CRM integrations and built-in analytics for outreach. Captain Data provides flexible API integrations for technical teams but requires development for analytics. Closely is better for sales ops; Captain Data for product/SaaS integrations.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
Multichannel automation, AI personalization, and CRM sync streamline LinkedIn/email prospecting.
Best Plan: Growth Annual ($87/month)
Score: 10/10
Captain Data
Good
Real-time data enriches leads but lacks automation; needs custom setup.
Best Plan: Bronze (€99.98/month)
Score: 7/10
B2B SaaS Company Building Sales Products
Closely
Fair
Good for internal outreach but not for embedding data into products.
Best Plan: Essential Annual ($145/month)
Score: 5/10
Captain Data 🏆
Excellent
APIs for real-time intent data integrate directly into SaaS tools.
Best Plan: Titanium (Custom)
Score: 10/10
Agency Offering Lead Generation Services
Closely 🏆
Excellent
White-label platform, unlimited seats, and multichannel campaigns for client services.
Best Plan: White-label Unlimited ($999/month)
Score: 9/10
Captain Data
Good
Data APIs useful but no white-label or client management tools.
Best Plan: Custom
Score: 6/10
Revenue Operations Team Automating Prospecting
Closely
Excellent
CRM integrations and analytics attribute outreach to revenue.
Best Plan: Custom
Score: 9/10
Captain Data
Excellent
API automations for large-scale enrichment and signals.
Best Plan: Bronze (€99.98/month)
Score: 9/10
Founder Scaling Outbound Without SDR Team
Closely 🏆
Excellent
AI agents and safe automation replace manual prospecting.
Best Plan: Starter Annual ($29/month)
Score: 10/10
Captain Data
Fair
Data helpful but requires tech resources for implementation.
Best Plan: Bronze (€99.98/month)
Score: 4/10
Team Building AI Agents Needing B2B Data
Closely
Poor
Limited to outreach; no raw data APIs for AI training.
Best Plan: Not suitable
Score: 2/10
Captain Data 🏆
Excellent
Real-time APIs provide live data for AI agents.
Best Plan: Titanium (Custom)
Score: 10/10
Growth Team Running Large-Scale Outbound
Closely
Good
Scales with accounts but caps at 5 in Essential; custom for larger.
Best Plan: Custom
Score: 8/10
Captain Data 🏆
Excellent
High concurrency and exports handle massive datasets.
Best Plan: Custom
Score: 9/10
Sales Leader Needing Outreach Analytics and Attribution
Closely 🏆
Excellent
Team-level analytics and CRM sync track ROI.
Best Plan: Growth Annual ($87/month)
Score: 10/10
Captain Data
Fair
Data for custom analytics but no built-in outreach tracking.
Best Plan: Bronze (€99.98/month)
Score: 5/10
Marketer Running Multichannel Campaigns with LinkedIn
Closely 🏆
Excellent
Combines LinkedIn touchpoints with email seamlessly.
Best Plan: Essential Annual ($145/month)
Score: 9/10
Captain Data
Poor
No campaign tools; data only.
Best Plan: Not suitable
Score: 3/10
Enterprise Team Prioritizing Compliance and Scale
Closely
Good
Safe LinkedIn limits and CRM compliance.
Best Plan: Custom
Score: 7/10
Captain Data 🏆
Excellent
SOC 2, GDPR, and smart limits for enterprise data handling.
Best Plan: Titanium (Custom)
Score: 10/10
Solo Prospector on a Budget
Closely 🏆
Excellent
Affordable starter plan with full automation.
Best Plan: Starter Annual ($29/month)
Score: 9/10
Captain Data
Fair
Higher cost and tech barrier for individuals.
Best Plan: Bronze (€99.98/month)
Score: 5/10
Company Replacing Static Databases with Live Data
Closely
Poor
Not database-focused; outreach tool.
Best Plan: Not suitable
Score: 2/10
Captain Data 🏆
Excellent
Live intent APIs designed for this purpose.
Best Plan: Custom
Score: 10/10
Pros and Cons
Closely
Pros
- Comprehensive multichannel automation for LinkedIn and email
- Safe LinkedIn practices with human-like behavior
- Deep CRM integrations for seamless attribution
- Unified inbox simplifies reply management
- AI personalization and sales agents enhance efficiency
- White-label options for agencies
- Flexible pricing with annual discounts
Cons
- Complex interface for basic users
- High pricing for solo or casual use
- Onboarding needed for advanced features
- No focus on content creation or post scheduling
- Limited to LinkedIn/email; no broader social support
- Best for structured outbound, not ad-hoc prospecting
Captain Data
Pros
- Unified APIs for real-time B2B data and intent signals
- High scalability with concurrency for large workloads
- Compliance-focused (SOC 2, GDPR) for enterprise
- Multi-source extraction with structured outputs
- Replaces static DBs with live data for AI/products
- Flexible credit-based model for variable usage
- Ecosystem mapping and engagement signals
Cons
- Credit pricing unpredictable for new users
- Requires engineering for integration and use
- No built-in automation or UI for outreach
- Not suitable for non-technical marketers
- Limited public pricing details; custom for advanced
- Focused on data infrastructure, not end-user tools
Final Verdict
Closely and Captain Data target different aspects of B2B sales: Closely for practical outreach automation and CRM sync, Captain Data for foundational data intelligence via APIs. Closely suits sales execution; Captain Data powers data-driven strategies.
Choose Closely for hands-on sales automation and quick CRM value. Opt for Captain Data if your focus is technical data integration for intelligence. For hybrid needs, integrate Captain Data's APIs into Closely workflows for enriched automation.
Overall Scores
Closely
Value: 8/10
Captain Data
Value: 7/10
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