Canva vs Make (formerly Integromat)
Canva
- Platform: Design and content creation
- Best For: Visual graphics, videos, and branding
- Strength: Intuitive drag-and-drop editor
- Users: 201 million brands
Starting at $12.99/month
Make (formerly Integromat)
- Platform: Automation and integrations
- Best For: Workflow automation across apps
- Strength: Complex scenario building
- Users: Not specified
Starting at $9/month
Table of Contents
At a Glance
Core Functionality
| Feature | Canva | Make (formerly Integromat) |
|---|---|---|
| Drag-and-drop editor | ✓ For visual design of graphics, videos, and presentations | ✓ For building automation scenarios and workflows |
| Template library | ✓ Extensive library for social media, marketing, and more | ✗ Prebuilt integrations, no design templates |
| App integrations | ✗ Limited to stock media and basic exports | ✓ Thousands of prebuilt app connections |
| Workflow automation | ✗ Basic scheduling in content planner | ✓ Multi-step scenarios with branching logic |
Content & Design Tools
| Feature | Canva | Make (formerly Integromat) |
|---|---|---|
| Graphics and image editing | ✓ Full drag-and-drop with AI tools like background remover | ✗ No design capabilities |
| Video editing | ✓ Basic editing with transitions, audio, and animations | ✗ No video tools |
| Brand management | ✓ Brand Kits for logos, colors, and fonts | ✗ No branding features |
| Data transformation | ✗ Not applicable | ✓ Advanced mapping, aggregation, and API handling |
Automation & Scheduling
| Feature | Canva | Make (formerly Integromat) |
|---|---|---|
| Scenario builder | ✗ No automation builder | ✓ Visual drag-and-drop for complex workflows |
| Scheduling options | ✓ Content planner for social media posts | ✓ Real-time, interval, and on-demand triggers |
| Error handling | ✗ Basic undo/redo in editor | ✓ Detailed logs, retries, and filters |
| API and webhook support | ✗ Limited API access | ✓ HTTP modules for any REST API |
Collaboration & Teams
| Feature | Canva | Make (formerly Integromat) |
|---|---|---|
| Real-time collaboration | ✓ Commenting, shared folders, and team editing | ✓ Shared workspaces and role-based access |
| Approval workflows | ✗ Basic sharing and comments | ✓ Advanced permissions and governance |
| Team workspaces | ✓ For design projects and brand kits | ✓ For shared automation scenarios |
AI & Advanced Features
| Feature | Canva | Make (formerly Integromat) |
|---|---|---|
| AI-powered tools | ✓ Magic Design, background remover, and AI editing | ✗ No built-in AI, but supports AI app integrations |
| Stock media library | ✓ Photos, videos, icons, and illustrations | ✗ No media library |
| Export options | ✓ Images, PDFs, videos, and links | ✓ Data exports and API outputs |
| Cross-platform access | ✓ Web, desktop, mobile apps | ✓ Web-based with API access |
Integrations & Extensibility
| Feature | Canva | Make (formerly Integromat) |
|---|---|---|
| Social media integrations | ✓ Direct publishing to social platforms from designs | ✓ Automate posting via app connections |
| CRM and marketing tools | ✗ No deep integrations | ✓ Connects to CRM, email, analytics |
| Custom code/modules | ✗ No custom scripting | ✓ Custom functions and enterprise deployments |
Pricing Comparison
Canva starts at $12.99/month for Pro features focused on design, with a robust free tier, while Make starts at $9/month for automation with operation-based limits. Canva offers better value for creative teams, while Make is cost-effective for low-volume automations but can scale up in price.
Canva
Canva Free
Free
Beginners and casual users
- Access to core Canva editor and basic design tools
- Thousands of free templates across multiple categories
- Hundreds of thousands of free photos and graphics
- Collaboration with basic sharing options
- Limited cloud storage for designs and uploads
Canva Pro (Monthly)
$12.99/month
Individuals needing advanced design tools
- Everything in Free plus premium templates and elements
- Brand Kit with logos, colors, and fonts
- Background remover and other advanced editing tools
- Magic Resize for adapting designs to multiple formats
- Increased cloud storage and upload limits
Canva Pro (Yearly)
$119.99/year
Long-term individual or small team use
- All Canva Pro features at a discounted annual rate
- Full access to premium templates, photos, and graphics
- Brand Kit and brand controls for consistent visuals
- Advanced export options and content planner tools
- Higher storage limits than the Free plan
Canva for Teams (Monthly)
From $14.99/month
Small teams collaborating on designs
- Everything in Pro plus multi‑seat licensing for teams
- Team workspaces and shared folders
- Advanced collaboration and approval workflows
- Additional brand controls and permissions
- Centralized asset management for teams
Canva for Teams (Yearly)
From $149.90/year
Teams seeking annual savings
- All Canva for Teams features with annual discount
- Shared Brand Kits and templates for teams
- Enhanced collaboration and commenting tools
- Centralized billing and user management
- Higher storage and usage limits for organizations
Canva for Education
Free
Teachers and students
- Access to premium features for eligible teachers and students
- Education‑specific templates and classroom resources
- Collaboration tools for group projects and assignments
- Branding options for school or class materials
- Integration with common classroom workflows
Canva for Nonprofits
Free
Nonprofit organizations
- Premium features for eligible nonprofit organizations
- Access to Pro‑level templates and elements
- Branding tools for campaigns and fundraising materials
- Collaboration for nonprofit teams and volunteers
- Increased storage compared to Free plan
Make (formerly Integromat)
Free
Free
Testing basic automations
- Limited operations per month
- Basic access to scenario builder
- Access to a subset of app integrations
- Community support
Core
$9/month
Individuals or small teams with light automation
- Increased monthly operations compared with Free
- Access to most standard app integrations
- Scheduling and basic error handling
- Support for several active scenarios
Pro
$16/month
Users needing more capacity and priority
- Higher monthly operation limits
- Priority execution for scenarios
- More advanced modules and integrations
- Improved support response times
Teams
$29/month
Collaborating teams
- Team workspaces and collaboration features
- Role-based access controls
- Higher operation quotas for growing teams
- More advanced monitoring and governance options
Enterprise
Custom
Large organizations
- Custom operation and data limits
- Dedicated account management and onboarding
- Advanced security, compliance, and governance
- Priority support and SLA options
Feature Deep Dive
Content Creation Capabilities
Canva
Strengths
- Drag-and-drop editor for graphics, presentations, videos
- Extensive template library and stock media
- AI tools like Magic Design and background remover
- Brand Kits for consistent visuals
- Magic Resize for multi-format adaptation
Workflow
Select template → Customize with drag-and-drop → Apply AI edits → Export or share
Make (formerly Integromat)
Strengths
- No direct content creation, but automates content workflows
- Integrates with design tools like Canva via APIs
- Data mapping for content personalization
- Scheduling for automated posting
Workflow
Connect content source → Transform data → Automate output to platforms
Canva is superior for hands-on visual content creation with intuitive tools and vast resources, ideal for designers. Make supports content workflows through automation but lacks creative editing features, making it better for backend processes.
Scheduling & Automation
Canva
Strengths
- Content planner for social media scheduling
- Basic collaboration on schedules
- Export to social platforms
Limitations
- Limited to design-related scheduling
- No complex multi-app automations
- No advanced triggers or error handling
Make (formerly Integromat)
Strengths
- Visual scenario builder for multi-step automations
- Scheduling with real-time, interval, and on-demand options
- Error handling, retries, and detailed logs
- Branching logic with routers and filters
Limitations
- Steeper learning curve
- Operation limits on lower plans
Make dominates in automation with flexible, powerful workflow building across apps, perfect for operational efficiency. Canva's scheduling is basic and design-focused, suitable for simple social posting but not complex integrations.
Collaboration & Team Features
Canva
Strengths
- Real-time editing and commenting
- Shared folders and team workspaces
- Brand controls and permissions
- Centralized asset management
Workflow
Invite team → Edit collaboratively → Comment and approve → Share final design
Make (formerly Integromat)
Strengths
- Shared workspaces and role-based access
- Collaboration on scenarios
- Governance and monitoring for teams
- Enterprise-level permissions
Limitations
- Less intuitive for non-technical teams
- Focused on automation rather than creative feedback
Canva offers more accessible, creative-focused collaboration for design teams. Make provides robust, secure collaboration for technical automation projects, with stronger governance for enterprises.
Integrations & Extensibility
Canva
Strengths
- Built-in stock libraries
- Direct social media publishing
- Basic API for embeds
- Mobile and desktop apps
Limitations
- No deep app ecosystem
- Limited to design outputs
Make (formerly Integromat)
Strengths
- Thousands of app integrations (CRM, marketing, etc.)
- HTTP and webhook modules for custom APIs
- Custom code and enterprise deployments
- Supports any REST API
Limitations
- Requires setup knowledge
- No native design integrations
Make is the clear leader in integrations, enabling seamless app connections for automation. Canva's integrations are narrower, focused on publishing designs, making it less extensible for broader workflows.
Use Case Comparison
Solo Content Creator
Canva 🏆
Excellent
Easy-to-use design tools and templates allow quick creation of social media visuals without design skills.
Best Plan: Canva Pro ($12.99/month)
Score: 10/10
Make (formerly Integromat)
Poor
Lacks design features; better for automating distribution after creation elsewhere.
Best Plan: Not suitable
Score: 2/10
Small Business Marketing Team
Canva 🏆
Excellent
Brand Kits and templates streamline multi-channel content creation on a budget.
Best Plan: Canva for Teams (from $14.99/month)
Score: 9/10
Make (formerly Integromat)
Good
Automates posting and data sync between tools like email and social.
Best Plan: Core ($9/month)
Score: 7/10
Startup Needing Workflow Automation
Canva
Fair
Basic scheduling helps, but no deep automation for operations.
Best Plan: Canva Pro ($12.99/month)
Score: 4/10
Make (formerly Integromat) 🏆
Excellent
Connects CRM, marketing apps for efficient workflows without coding.
Best Plan: Pro ($16/month)
Score: 10/10
Social Media Management Team
Canva 🏆
Excellent
Templates and AI tools speed up visual content for posts across platforms.
Best Plan: Canva for Teams (from $14.99/month)
Score: 9/10
Make (formerly Integromat)
Good
Automates scheduling and cross-posting from various sources.
Best Plan: Teams ($29/month)
Score: 8/10
Enterprise Building Integration Hub
Canva
Poor
Not designed for enterprise-scale integrations or automations.
Best Plan: Not suitable
Score: 1/10
Make (formerly Integromat) 🏆
Excellent
Custom deployments, governance, and unlimited integrations for large ops.
Best Plan: Enterprise (Custom)
Score: 10/10
Nonprofit with Limited Budget
Canva 🏆
Excellent
Free premium access for nonprofits enables professional branding and campaigns.
Best Plan: Canva for Nonprofits (Free)
Score: 10/10
Make (formerly Integromat)
Fair
Free tier for basic automations, but learning curve may hinder quick use.
Best Plan: Free
Score: 5/10
Technical User Handling APIs
Canva
Poor
No API or webhook support for custom integrations.
Best Plan: Not suitable
Score: 2/10
Make (formerly Integromat) 🏆
Excellent
HTTP modules and custom functions ideal for API-driven workflows.
Best Plan: Pro ($16/month)
Score: 10/10
Educators Creating Materials
Canva 🏆
Excellent
Free premium tools and education templates for presentations and resources.
Best Plan: Canva for Education (Free)
Score: 10/10
Make (formerly Integromat)
Fair
Can automate distribution of materials but no creation tools.
Best Plan: Core ($9/month)
Score: 4/10
Marketing Operations Team
Canva
Good
Designs visuals for campaigns, but limited automation.
Best Plan: Canva for Teams (from $14.99/month)
Score: 7/10
Make (formerly Integromat) 🏆
Excellent
Orchestrates data between CRM, email, and analytics for ops efficiency.
Best Plan: Teams ($29/month)
Score: 9/10
Influencer Needing Quick Visuals
Canva 🏆
Excellent
Mobile app and templates for fast social media graphics.
Best Plan: Canva Pro ($12.99/month)
Score: 10/10
Make (formerly Integromat)
Poor
No visual tools; automation not primary need.
Best Plan: Not suitable
Score: 1/10
SMB Without In-House Designer
Canva 🏆
Excellent
Empowers non-designers with easy tools for professional outputs.
Best Plan: Canva Pro ($12.99/month)
Score: 9/10
Make (formerly Integromat)
Good
Automates routine tasks, freeing time for other work.
Best Plan: Core ($9/month)
Score: 6/10
Developer Building Custom Workflows
Canva
Poor
No coding or advanced automation.
Best Plan: Not suitable
Score: 1/10
Make (formerly Integromat) 🏆
Excellent
Visual yet powerful for API integrations and logic.
Best Plan: Pro ($16/month)
Score: 10/10
Pros and Cons
Canva
Pros
- Very easy to use, even for non‑designers
- Huge library of templates and stock media across many formats
- Strong Brand Kit and collaboration features for teams
- Cross‑platform access via web, desktop, and mobile apps
- AI‑powered tools speed up common editing tasks
- Generous free tier and specialized plans for education/nonprofits
- Direct social media publishing from designs
Cons
- Limited compared to professional design suites for complex projects
- Asset organization and version control can be challenging at scale
- Heavy reliance on templates can lead to similar‑looking designs
- Advanced export and print workflows are less robust than specialist tools
- Some features and content are locked behind paid plans
- No deep automation or integrations for operational workflows
Make (formerly Integromat)
Pros
- Extremely flexible visual scenario builder for complex workflows
- Large catalog of app integrations plus generic HTTP and webhook modules
- Strong data mapping and transformation capabilities
- Suitable for both non-technical users and developers
- Robust scheduling, logging, and error handling features
- Scalable from free tier to enterprise custom plans
- Supports custom deployments and governance
Cons
- Steeper learning curve than simpler automation tools
- Operation-based pricing can become expensive at high volumes
- Complex scenarios can be harder to maintain without strong internal practices
- Interface can feel overwhelming for new or non-technical users
- Some advanced use cases still require technical understanding of APIs and data structures
- No native content creation or design tools
Final Verdict
Canva and Make serve complementary but distinct roles in social media management and business workflows. Canva is a powerhouse for visual content creation, making it accessible for anyone to produce polished designs. Make is a robust automation tool that connects and streamlines operations across apps, ideal for efficiency without coding.
Choose Canva if your focus is on creating engaging visual content for social media and branding. Opt for Make if you need to automate and integrate workflows to save time on operations. For full social media management, use Canva for creation and Make for automation to cover both creative and efficient aspects.
Overall Scores
Canva
Content Creation: 10/10
Value: 8/10
Make (formerly Integromat)
Content Creation: 2/10
Value: 9/10
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