"I don't know what to post about." This is the #1 excuse people give for not maintaining a consistent LinkedIn presence. But here's the thing: content ideas are everywhere. You just need to know where to look.
Start With Your Audience's Questions
Every day, your ideal clients are asking questions. They're Googling problems, posting in forums, and commenting on other people's content. These questions are gold mines for content ideas.
Make a habit of saving interesting questions you see. When someone asks "How do I..." or "What's the best way to..."—that's a content idea. Answer it in a post.
Repurpose Your Conversations
Think about the last 10 client calls or discovery conversations you had. What questions came up repeatedly? What misconceptions did you need to clarify?
These conversations reveal what your audience struggles with. Turn those insights into content. If one person asked, ten others are wondering the same thing.
Use the "Behind the Scenes" Approach
People love seeing how things work. Share your process, your mistakes, your learnings. What seems obvious to you might be revolutionary to someone else.
"Here's how I actually do X" posts perform incredibly well because they're authentic and educational. Don't gatekeep your knowledge—share it.
Comment Mining
Scroll through comments on popular posts in your industry. What are people asking? What problems are they sharing? These comments reveal gaps in existing content.
If you see the same question asked multiple times, that's a signal: create content that answers it comprehensively.
Your Own Journey
What did you learn this week? What mistake did you make? What insight changed your perspective? Your journey is content.
Document your process. Share your failures. Celebrate your wins. People connect with stories, not just information.
Building Your Content Bank
Create a simple system: whenever you encounter an interesting question, insight, or story, add it to a running list. When it's time to create content, you'll have dozens of ideas ready.
Remember: the best content comes from real experiences and genuine insights. Stop overthinking and start documenting what you already know.
